2014 Top Ten Events in Network Audiovisual Industry

On April 13, 2014, the National Office of the “Anti-Yellowing and Non-Proliferation” Working Group, the State Internet Information Office, the Ministry of Industry and Information Technology, and the Ministry of Public Security decided to implement a unified crackdown on online pornography nationwide from mid-April to November 2014. The pornographic information "Special Action for Anti-Violence and Net Traffic" 2014 was shut down. In November 2014, the National Internet Information Office and the State Administration of Press, Publication, Radio, Film and Television jointly held a press conference to announce that from now on until the end of December 2014, a nationwide special campaign to clean up and rectify network video harmful information will focus on the online storage service network. There are five major areas such as disk, APP download services, and Wechat interactive video linking, which clean up video harmful information such as obscene pornography, violent terror, and false rumors.

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General Administration of Internet TV chaos

In mid-June, the Network Division of the State Administration of Press, Publication, Radio, Film and Television directed Internet TV licensees and issued a letter on the immediate closure of illegal video software download channels in Internet TV terminal products. Hua Shu and BesTV responded positively and rectified. In August, the Lynx Box released the largest announcement of the next stage, and 36 mainstream applications such as PPTV and Potato TV were not spared. The Directorate General also interviewed CNTV’s future television and pointed out that its OTT broadcast control platform has not been properly rectified. Affected by this news, LeTV temporarily suspended trading.

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Article No. 204 of Broadcasting and TV Broadcasting and New Regulations

In September 2014, the General Office of the State Administration of Press, Publication, Radio, Film and Television printed and distributed Xinguang Power Generation (2014) No. 204, which restricts and comprehensively controls the introduction of overseas video and television dramas by video websites. The document clearly stipulates that foreign films and television dramas broadcasted on the Internet should obtain relevant import approval documents and copyrights; overseas film and television dramas must obtain a registration number before they can play; in addition, websites can't introduce overseas film and television dramas to sell to other websites for broadcast, and There are a number of restrictions.

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China Radio and Television Network Co., Ltd. was established

In May 2014, China Radio and TV Network Co., Ltd. was formally established in Beijing with a registered capital of 4.5 billion yuan. At the subsequent closed-door meeting, the members of the leadership team were announced. Zhao Jingchun served as the chairman and Liang Xiaotao served as the director and general manager. The establishment of a state-level radio and television network company means that China's radio and television cable industry has ended its decades-old situation of “with no system”.

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BesTV's Oriental Pearl Merges Cultural Media Carrier to Be Born

On November 21, 2014, BesTV and Oriental Pearl announced an announcement that they will merge the two companies through BesTV's merger of Oriental Pearl, and inject into the Group's Oriental Shopping, Still World Films, Five-Side Communication and Wenguang Interactive. After assets are restructured, Wenguang Group may achieve overall listing and the market value will exceed RMB 100 billion. The major asset restructuring coincided with the Central Government’s effort to create a new policy for the new mainstream media. The energy generated by internal and external superposition may be more than market expectations.

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Internet companies are making efforts to enter the film and television industry

In March 2014, Alibaba.com injected a 6 billion Hong Kong dollar capital into cultural China and acquired a 60% stake in Cultural China and changed its name to Ali Pictures. In June, Tencent held a strategic conference in the movie industry and announced plans for the production of multiple films. 7 In July, iQiyi established iQiyi Films and launched a film program, formally entered the film industry, and set up a joint venture with Huace Film and Television. In August, Youku Potato Group formally announced the establishment of a film company, named "Hundred Pictures." ". With the speeding up of the layout of the movie industry by a number of Internet companies, the impact and transformation of the traditional film industry have had a direct impact on the traditional film and television industry.

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The solo boom triggered copyright contention

In May 2014, Hunan Satellite Television announced that in the future, its self-produced program, which will have complete intellectual property rights, will be broadcast independently by “Mango TV” and will not be distributed on the internet copyright, thus creating its own internet video platform. Subsequently, Anhui Satellite TV announced that it had terminated the copyright transfer contract for "I'm Goes 2" and CCTV stopped distributing the new World Media Cup version. It was only used on the CNTV platform. This series of actions made "single broadcast" become the hottest key word in China's online video industry in 2014, and it also triggered an upsurge in the self-control of mainstream video sites. Mango TV and iQiyi’s copyright event on “Where Did Dad Go? 2” also became a hot topic in summer 2014.

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Network audiovisual capital operation continues

In April 2014, Alibaba and Yunfeng Fund acquired Youku Tudou A-share common stock for US$1.22 billion; Xunlei went to the United States for listing in June; July, Youku Tudou invested 50 million yuan to Guangdong, and holds Guangdong 16.67% stake in the party; in October, Sohu acquired 56 networks owned by everyone; in November, Xiaomi announced 10 million US dollars to invest in Youku potatoes, and at the same time a strategic plan to invest in Iqiyi for 300 million US dollars.

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Fan economy is on its way online ticket sales at the time

In June, Sina announced that it provided a full set of marketing solutions for the movie industry and will open up the entire microblogging ticket circulation system. In August, Huayi Brothers and Tencent aimed at the fan economy and released two cooperatively established O2O entertainment social platforms - Star Alliance; In September, iQIYI officially launched movie ticket online ticketing services on mobile clients; before Taobao, Tencent, Netease, Che Guevara, Cat Eye Film, Time Network, etc. have all been involved in movie online ticket sales. In 2013, online ticketing has reached about 4 billion yuan. In the next three years, the overall market share of online ticket sales will exceed 50% of the total domestic box office market.

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Explosive growth of mobile video users network video market growth of nearly 50%

According to data released by CNNIC, as of June 2014, the number of online video users in China reached 439 million, and the growth rate has slowed down. However, the scale of mobile video users has begun to show an explosive growth. As of June 2014, the number of mobile video users in China was 294 million, an increase of 47.09 million compared with the end of 2013, with a growth rate of 19.1%. The utilization rate of netizens was 55.7%, an increase of 6.4 percentage points from the end of 2013. According to the latest China Internet Audiovisual Industry Report (short version), in 2014, the market size of the Internet audiovisual industry (narrow sense) will reach 37.84 billion yuan, an increase of 48.8% from 25.42 billion yuan in 2013.

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