Osram, the global leader in the lighting industry, has taken another important step in the transformation of high-tech companies.
Recently, Osram acquired BAG Electronics, a subsidiary of Trilux Group, to strengthen its leading position in the field of electronic components. At the same time, the two parties reached an agreement and signed a strategic five-year supply contract with minimum sales regulations. The contract stipulates that Osram will supply Trilux with the components used in the luminaire.
According to Gaogong LED, Baxter Electronics Co., Ltd. is a supplier of LED modules and software for innovative lighting solutions. Its headquarters are located in the administrative department of Arnsberg in North Rhine-Westphalia, Germany. Baxter Electronics achieved revenue of approximately 50 million Euros in 2017.
Baxter specializes in the manufacture of LED lighting systems and innovative controllers for people-oriented lighting (HCL). This bio-effective light simulates the natural changes in daylight, bringing a balanced and motivating light to employees in office and industrial buildings.
Baxter Electronics Co., Ltd. has more than 380 employees, 40 of whom work in Germany. Upon completion of the acquisition, all employees of Baxter Electronics are integrated into the OSRAM Group.
“This acquisition complements OSRAM's portfolio of state-of-the-art electronic ballasts and is in line with our vision of transforming high-tech companies,†said Wilhelm Nehring, Global CEO, OSRAM Digital Lighting Systems.
In the past few years, OSRAM has fully implemented the strategic transformation with high-tech and intelligent lighting as its goal, and has carried out all-round changes from the business philosophy to the enterprise management system.
In the process of moving towards high-tech companies, the OSRAM Group continues to invest in its various locations and technologies on a global scale, laying the foundation for sustainable high-profit growth.
According to OSRAM's fiscal year 2017 financial report, OSRAM's revenue exceeded 4 billion euros, an increase of 8% over the previous year; operating profit increased by 43 million euros to 695 million euros, with a profit margin of 16.8%. Good financial performance once again confirms the successful decision of OSRAM to transform into a high-tech enterprise.
Olaf Berlien, Chairman and CEO of OSRAM Group, said that in the future, OSRAM will focus on automotive lighting and components for driving assistance and autonomous driving; health monitoring technology for smart watches and other mobile devices; streetlights with smart lighting solutions and Building lighting, stage and entertainment lighting, as well as some special lighting (such as plant lighting) and digital communication solutions, such as indoor positioning technology.
At this year's Frankfurt exhibition, OSRAM at the 2.0 pavilion presented a digital and intelligent solution for lighting, including street lighting, building management, indoor positioning and automotive lighting, and how to create a healthy and comfortable light environment based on people.
In addition, according to the news, the chairman of Nichia Industrial Co., Ltd. Ogawa Yuyi and the CEO of OSRAM Opto Semiconductors GmbH, Aldo Kamper, met at the Frankfurt exhibition to express their willingness to expand and strengthen the cooperation between the two parties.
The two companies agreed to open interactive licensing negotiations on approximately 7,000 new global patent applications, including approximately 2,000 global patents from Nichia and OSRAM across automotive, general lighting, LCD backlighting, displays, pharmaceuticals and industry Applications, and optoelectronic products in all areas.
Through the cross-licensing of patents with Nichia, OSRAM will give full play to its technological achievements in the high-tech field, enabling consumers to obtain industry-leading IP protection and benefit from it. At the same time, it is also more conducive to the rapid development of the company in the high-tech field.
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