Following smart watches and smart bracelets, smart shoes have also been popular, occupying a large share in the thriving smart wearable market. Up to now, the number of companies entering the field of smart shoes has reached dozens. Not only startup companies, but also Internet giants, traditional shoe companies, and even large multinational companies have been testing water in the field of smart shoes. Google, Nike, Adidas, Li Ning, 361°, Shuangchi, Perfect, Cloud, Magic Orange... Various well-known and well-known enterprises at home and abroad are trying to make smart shoes, hoping to find them in this most suitable product. Another business opportunity.
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Why are smart shoes popular?
Why are there so many entrepreneurs and giants joining in the field of smart shoes? The answer is simple, because shoes are one of the largest markets in the world, and no one can ignore the temptation of this huge market since the day of smart wear.
Shoes are a necessity in life. Everyone can wear a watch or a bracelet, but he can't wear shoes. Compared to most wearable products, shoes are almost the most indispensable product in our lives. According to incomplete statistics, the scale of adult shoes in China alone has exceeded 200 billion yuan, and the annual domestic production of shoes exceeds 6 billion pairs. Ordinary people who have 3 to 4 pairs of shoes are normal in reality. It is conceivable how big this market is under the support of the 1.3 billion people in China.
With the rise of wearable smart devices in recent years, as a natural wearable product, shoes are naturally seen by the startup team. They began to try different ways to make shoes smarter and make shoes a Smart products.
In fact, the temperament of the shoes itself is not much different from that of the electronic products - most users will choose to replace the new products at intervals, which is obviously consistent with the concept of some modern intelligent equipment manufacturers: let consumers actively update Iterate your own products so that your products can be sold all the time.
Who is doing smart shoes?
Among the existing smart shoe manufacturers, the products produced can be mainly divided into two types: stepping shoes and positioning shoes. Among them, Li Ning, Shuangchi and other manufacturers have released their own pedometer shoes, the main sales target is sports enthusiasts, so that they can be lightly loaded without carrying a mobile phone, combined with the fitness heat that has risen in recent years, these few The sales of the products are good. Take Shuangchi as an example. At the end of July this year, three different types of pedometer shoes on Taobao crowdfunding have successfully achieved their planned crowdfunding goals, with a total amount of nearly 1 million yuan.
Another type of product is positioning shoes. The main target of this product is the children's group. It was launched by 361°, Yunduo, Magic Orange and other enterprises. Among them, Magic Orange's smart positioning shoes "step lost" received a $5 million Series A financing at the beginning of this year. Cloud smart shoes also successfully raised 1.1 million yuan in Jingdong crowdfunding at the end of last year.
In addition, some Internet giants are also involved in the field of smart shoes. In addition to the aforementioned Taobao crowdfunding and Jingdong crowdfunding, Xiaomi and Li Ning reached a strategic cooperation agreement to promote smart running shoes. 361° and Baidu jointly participated in the production process of positioning shoes. In the middle, Tencent released a citywide alert and invited smart shoe manufacturers to participate. Although these giants did not directly push their own smart shoe brands, they are happy to see the emergence of smart shoes, and more or less promote the advancement of the smart shoe industry.
At present, there are dozens of companies involved in the field of smart shoes, covering a series of companies such as Internet giants, traditional shoe companies, and startup companies. Traditional shoe companies have their own perfect supply chain, and they have rich resources in the field of shoemaking, which can produce the shoes they want as quickly as possible. Internet giants have strong Internet resources to launch smart shoe products more efficiently. The entrepreneurial team is more flexible, without the bloated administrative system of large companies, the response is more rapid, and it can quickly produce the smart shoes that the market wants. These three different types of companies are indispensable for a brand new product such as smart shoes. Now it is necessary to see which manufacturer can launch smart shoes that meet the needs of more consumers.
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