China Mobile is being robbed by CCTV

Once again, China Mobile has been on the stage of CCTV shelling. This has been several years since the last time. The problem is undoubtedly another arbitrary deduction. On December 5th, the CCTV focus interview revealed that employees of a mobile company in a city privately opened value-added services to users and randomly deducted fees. CCTV, as always, is strictly a strict word, and China Mobile has been stricken by the media as always.
In fact, whether it is shelling CCTV or being bombarded by China Mobile, the righteousness of Yizheng Yan is the focus of public criticism. The only difference is that one has the right to speak and one does not have the right to speak.

Although the outcome of the bombing of China Mobile has not changed in the CCTV program, the techniques are quite different. This time, whether it is on behalf of consumers, or the user's wife, and the deep throat of the mobile company, all of them dealt with the sound. However, they were rarely seen in the past. It can be seen that CCTV has hidden difficulties.


KPI is the culprit

Over the years, the cruel assessment culture of China Mobile has actually promoted the development of the company's business objectively, but it also caused the pressure on employees to remain high. All localities have to adopt various innovations to complete their tasks, and they have to resort to all kinds of innovations when they have to. It will harm the interests of consumers.

At the time when the original development was good, even if the KPIs were larger, companies at all levels could still accomplish through hard work. But now it is not before. Operators' business development potential is not as good as before, and they still follow the original KPI thinking. Obviously, they have already let employees. overwhelmed.

From this point of view, the KPI is a tool for compulsion. If China Mobile continues such a management approach, there will be widespread outbreaks of damage to consumer interests, which will also greatly affect the future development and even jeopardize the overall situation of 4G development.

Layoffs are inevitable for the production of deep-throat <br> CCTV's shelling of China Mobile is obviously well-prepared. The "deep-throat" that appeared on the show is even more clever and sneaky in terms of the cheating skills of the Chinese mobile grassroots employees. China Mobile is in a very embarrassing and conclusive trial position.

Ironing needs to be hard. If the company manages without any problems, then it will be able to withstand any impact, but China Mobile is obviously not the case. Facing serious corporate institutional pressures and changes in management, internal dams have been defeated.

After years of salary cuts, most of China Mobile’s grass-roots posts are no longer attractive. Even if employees leave, they will not feel regret. In the past year, continuous rumours of layoffs have caused the loss of cohesion of China Mobile’s enterprises. Therefore, when faced with When stress or external temptation exposes some of his innovative tips to the media, it becomes inevitable.

It has long been joked that if China Mobile cuts staff, the complaints of those employees who are severed or feel that they have to be squashed will be enough to make China Mobile's leaders at all levels irritated. The facts prove that this is indeed the case.

If you make a mistake, you will be a good boy.

No enterprise can be a pure land. It is even more unlikely that a large enterprise with hundreds of thousands of employees operating nationwide will not have management problems. What China Mobile needs to do is face up to the problem and correct mistakes, and more importantly, solve similar problems nationwide. Instead of just dealing with the parties.

China Mobile still needs to fundamentally search for the root cause of this behavior that infringes on the interests of consumers. The leaders at the highest level also have the determination and actions to completely liberate the employees and let the “vicious and infamous” KPI culture thoroughly enter the historical garbage dump.

Once there was a joke in the industry that a mobile boss visited companies in provinces and cities. Local leaders said that the KPI indicator was too perverted, and that mobile executives said that you can complete such abnormal indicators and you are the most abnormal. As a result, perverted indicators will inevitably lead to perverted work, and will eventually lead to perverted consequences. It is time to change the system!

CCTV at this time is not simply bombardment

We have to say that CCTV at this time was bombarded with Chinese moves, and it was a new approach to the cliché problem. It also left room for technical means, which was very meaningful.

First, this time coincides with the first anniversary of 4G. China Mobile has invested heavily in 4G over the past year. However, the resulting advertising costs do not seem to be commensurate with its investment scale, and it is bound to have a negative impact on its future propaganda work.

Second, the issuance of 4G licenses is only TD-LTE, and the delay in FDD licenses has caused all aspects of the FDD industry chain to be furious. It needs to crack down on China Mobile through the media in order to create a favorable atmosphere for licensing and competition;

Thirdly, the offensive of the broadcasting industry on the video industry for a period of time has caused dissatisfaction from all walks of life to the entire broadcasting and television system to be stagnating. A large number of Internet users cannot see their favorite programs on Internet TV or the Internet, but CCTV needs a theme in particular. It is obviously appropriate for China Mobile to throw itself at society to guide public opinion to get out of it.

China Mobile has been bombarded by CCTV and is the inevitable result of the backlog of corporate operations over the years. It is also a common problem among the three basic operators. To completely solve, China Mobile needs a radical change in the overall management of top-down management, and it also requires the competent authority to loosen the management of basic operators. In the face of the mobile Internet trend, if operators still stick to stereotyped and persistent KPI culture, the road ahead will be more and more difficult, and the outcome will be imagined.