China Network Audiovisual Industry Forum: Culture and Entertainment Entering a Big Age

2014, a landmark year for the Chinese Internet;

The year 2014 marks the twentieth anniversary of China's access to the Internet and is also the tenth anniversary of China's Internet audiovisual industry.

In 2014, it is the first year of top-level design for national cyber security and informatization. It is the first year of policy to promote the integration of traditional media and emerging media. It is also the first year that China consciously strives for the global Internet to share the right to speak and manage.

According to the latest data from China’s online audio-visual industry report, the total output value of China’s online audio-visual industry reached 37.84 billion yuan in 2014, and revenue has continued to increase by nearly 50% annually. As of July 2014, China's online video users exceeded 439 million, and online video usage exceeded 70%; mobile video users approached 300 million, mobile video usage exceeded 55.7% (CNNIC data), and network audiovisual services became indisputably Internet users. The longest online shopping service that covers the widest segment of the population.

In 2014, under the dual drive of capital and technology, the culture and entertainment industry that was originally in the upper reaches of the industrial chain, and the network audiovisual industry originally in the middle and lower reaches of the industrial chain, are entering, infiltrating, and integrating with each other at an unprecedented speed. The intellectual property rights of the content and the new ecology of the culture and entertainment industry based on the Internet community platform are on the horizon!

Heavyweight guests gathered

Explore the new boundaries of the network audiovisual industry

Standing on the new historical point of view, the increasingly rich network of audiovisual content continues to reshape almost all industry boundaries. From policy supervision to content production, from technological innovation to business operations, from marketing to capital operations, the cycle of “collision, breakthrough, fusion, reorganization, definition, and stabilization” continues to unfold, how to create a new border for industrial prosperity, and how to In the process of the expansion of the new border, accurate positioning, taking the lead, and avoiding offside positions are the topics that the industry needs to focus on and fully discuss. It will also be the annual theme of the 6th China Network Audiovisual Industry Forum.

CNAIF2014 has brought about 40 top-level keynote speeches and several rounds of peak dialogues for the industry around topics such as new policy boundaries, new content boundaries, new borders, new market boundaries, and new capital and technology boundaries. This forum will continue the top-level setting of the five China Network Audiovisual Industry Forum. Leaders of the conference organizers, senior leaders of the State Administration of Press, Publication, Radio, Film and Television, and Luo Jianhui, director of the Network Audiovisual Program Management Division, will attend this forum to interpret industry regulatory boundaries for the industry. The latest changes. At the same time, Gong Yi, founder and CEO of iQiyi, Liu Dele, president of Youku Tudou Group, Fan Zhijun, chairman of PPTV Juli Management Committee, Zhang Ruobo, CEO of Hunan Happy Sunshine Interactive Media Co., Ltd., Yang Weidong, president of Tudou, and Chen Haoyuan, senior vice president of BesTV Pope Chairman and CEO Shao Yiding, Phoenix Video General Manager Zheng Hong, Huan Network Technology CEO Wu Shenggang and other key players in the network audio and video industry chain are in charge of the company. In particular, Wu Xiaobo, a famous financial writer and publisher of "Blue Lion" financial books, visited this forum as a heavyweight mystery guest, giving the audience a profound insight through traditional business thinking and Internet thinking.



At the same time, the network audiovisual industry has gone far beyond technology and product links, and has evolved into a large-scale structure of mutual benefit from industrial investment, content production, broadcast control integration, and advertising marketing. The space spans time and space. The 6th China Network Audiovisual Industry Forum was invited to Zhu Yilong, CEO of Heyi Film Group, Li Yansong, President of Iqiyi Film, Zhou Tiedong, General Manager of New Film Academy Line, Feng Wei, Chairman of the China Film Association, and Beijing Shengshi Huarui Film Gao Jun, General Manager of Investment Management Co., Ltd., Wang Yangbin, President of Zibo Communication Co., Ltd., Director of Sina Entertainment, Chen Xi, etc., talks about the big movie in the Internet age; Lin Fangjian, managing partner of Gossellini Advertising Company, and Managing Director of Galaxy Internet TV Co., Ltd. Zhang Xiaochun, Vice President of Happy Sunshine, Cheng Hongrong, General Manager of Mango Internet Television Division, Li Huaiyu, Chief Investment Officer of Chinese Cultural Fund, Zhong Wenming, Vice President of China Cultural Industry Investment Fund, Yan Bin, Premier Alliance Partner, and Founder of Guan Yong Technology CEO Wu Guanyong, chief scientist Yang Jing of China Mobile Research Institute, Wang Feng, senior director of Microsoft Cloud Innovation Center, Yang Kun, secretary general of interactive media industry alliance, Li Yi, executive vice chairman and secretary general of China Mobile Internet Industry Alliance, etc. Advertising Marketing, Industrial Investment The heavyweight representatives of the industry and other frontier technologies are broadly defined Network audiovisual industry healthy development of the show direction.

In addition, the forum also received strong support from related companies and associations such as Tencent Video, Microsoft Cloud Innovation Center, American Film Association (and its member units), and Interactive Media Industry Alliance. Elite representatives from a variety of industries, including communications, Internet, technology and equipment services, investment and financing, and academic research, gathered together to help the China Audiovisual Industry Forum 2014.

Continuous innovation in activities

"China Audiovisual Day" Show Network Audiovisual Products

Although after five years of accumulation and precipitation, the China Network Audiovisual Industry Forum has become the most authoritative and widely covering exchange activity in China's Internet audiovisual industry. However, the Forum Organizing Committee still insists on innovation and upgrading. This year, it began to try to join the exhibition. The "China Video Day" (ChinaVideoDay, CVD), to promote the forum from a single form of discussion, to a comprehensive network audiovisual event. According to reports, the 6th China Network Audiovisual Industry Forum continued to select “2014 China Network Audiovisual Top 10 Events”, announced and awarded “2014 China Network Audiovisual Top 10 Marketing Cases”, and also held “2014 China Audiovisual Day”. "ChinaVideoDay" provides the industry with the most professional, finest and highest-quality network audiovisual display and exchange platform. It fully displays the development achievements and industry construction achievements of the network audiovisual enterprise, and strongly promotes the brand, content, application and product appeal of China's online audiovisual industry.

The first "China Audiovisual Day" brought together key players in the online audiovisual industry chain, including BesTV, Happy Sunshine, Youku Tudou, Tencent Video, and Licensing, covering network audiovisual licenses, content production and operation, value-added services, and technical services. , Demonstrating Xbox and peripheral equipment, operating platform and value-added development content, self-made content (home-made drama, micro-film, homemade variety show), barrage technology, etc., to meet the docking, communication and continuous service of enterprises and professional visitors.

Annual data is fresh

Judging the network to watch the 2015 trend

After more than ten years of development, China's Internet video and audio industry has entered a new stage of development. The 439 million users of online video and the penetration rate of as many as 69.4% of the total Internet users are the best interpretations of the core values ​​of Internet culture. The scale of mobile video users is 300 million, which represents the rapid development of mobile video consumption habits under the tide of mobile internet, providing an inexhaustible new impetus for the development of the industry; the accelerating popularity of Internet TV, and the application of information consumption between individuals and families. The scene has enabled the digital revolution of “one cloud and multiple screens” to be solidly grounded; the conscious transformation of broadcast and film institutions, the conscious growth of video website content construction, and the spontaneous enthusiasm created by netizens constitute the utmost for the ecological and all-round development of network audiovisual content. The huge investment in broadband infrastructure brought about by broadband China and information consumption has provided an increasingly perfect basic environment for online video and audio in the era of cloud computing cloud services; active entry of strategic capital in e-commerce and O2O, Internet finance, etc. Encouraged by the Internet's entrepreneurial format, help at all levels of the capital market Next, we will upgrade the network audio and video segmentation from the three-network integration segment to the broad-spectrum ecosystem of the whole society...

According to the latest China Internet Audiovisual Industry Report (short version), in 2014, the market size of the Internet audiovisual industry (narrow sense) will reach 37.84 billion, which is 48.8% higher than the 25.42 billion in 2013. Among them, online video as the core business of the network audio-visual industry almost occupied half of the country, the market scale increased by 44% year-on-year, close to 20 billion yuan; pure network music is still struggling to explore profit models, but driven by online music in recent years The size of the coming market is showing explosive growth. It is estimated that it will be close to 8 billion yuan in 2014; mobile phones and TVs that have been highly hoped by operators have been impacted by the popularity of smartphones, WiFi, and the rise of online video applications. The speed has slowed down, but the overall scale will still reach more than 5 billion yuan; the OTT business has grown rapidly in 2014, but with the increase of supervision efforts in the second half of the year, the development of OTT business will be affected to a certain extent, and the annual revenue is expected to be About 1.5 billion yuan; IPTV subscribers in 2014 is expected to reach 34 million, this figure is basically the same with the scale of two-way interactive television infiltration users, both the revenue scale is also on par with about 2 billion.

In 2015, the China Network Audiovisual Industry Forum will usher in its seventh year, and China’s online audiovisual industry will also enter a period of rapid development. Let us look forward to a common upgrade of CNAIF2015 and China’s Internet audiovisual industry. Industry and users are more exciting!