Doing HDR to the extreme that Sony did not tell you

Although there are still more than four months remaining from the end of 2016, the television that has attracted the most attention this year has definitely become a non-Sony Z9D. In today's hot-selling of OLEDs and Quantum Dots, only the technology of Sony can bring out a refreshing black technology. The new two killers, Backlight Master Driver Edition and 4K X1 EXTREME image processing chip to help him get on the king of TV quality, minutes and seconds to kill the public friends.

However, at the Z9D's press conference, Sony showed a low profile and kept silent about the backlight partitioning, number of LEDs, color gamut, and brightness of the dynamic backlight system. In contrast, TV manufacturers at home and abroad are all flaunting technical indicators such as panel brands, color gamut, brightness and contrast. Why does Sony have such a big difference in advertising with other TV manufacturers? This is by no means Sony's humility. In fact, this is a confident expression.

Does high parameter publicity make sense?

Starting from Trinitron TV, the impression of "Sony = High Definition" is deeply rooted in people's minds. The history of the first flat-screen CRT TV, the first RGB-LED TV, and the first OLED TV were all made by Sony. It can be said that Sony is a benchmark of high quality and does not need extra technical indicators to emphasize it. At present, some irresponsible vendors have been instilling the concept of mistakes in the user, that is, the parameters are good and the parameters are high. This is absolutely wrong.

Take the color gamut as an example. For example, Sony's Terricolor color gamut technology is actually a quantum dot technology that is currently being hotly fired. Sony has already applied the technology on the X9000A series that was launched three years ago, but Sony It never advertises its technical indicators. In fact, Terry Charm is not only a wide color gamut technology, but also includes a set of color management algorithms. In combination with Sony's decades of accumulated technical experience, it can ensure that each frame has the best color matching. Can this part be reflected by the parameters? Obviously not. We have seen too many conferences with very high parameters. However, the actual picture quality of television is daunting. It is precisely because the parameters do not represent image quality. The color gamut is actually one of the tools for improving the quality of the picture. It is the manufacturer's tuning technology that really determines the color performance of television. Sony does not bother to emphasize parameters because of its self-confidence.
Back to the release of the Sony Z9D TV, in the dynamic backlight system master version and 4K X1 EXTREME image processing chip, what kind of actual effect? For the dynamic backlight system master version, relying on ultra-high-density direct-type LED backlight, independent LED light control and cluster LED structure, Sony Z9D can achieve accurate control of light on a small range of screen. The black part is darker, the bright part can be brighter than the OLED, and has a wider dynamic range than the OLED. The OLED can only reach brightness of about 500 nits due to the defect in brightness, and it cannot display most of the bright details at all. Therefore, in the dynamic range, OLED TV defeated the Sony Z9D. This is what Sony did not tell you at the conference. It is also not reflected in any technical indicators or parameters.


Still compare with OLED TV, it is well known that OLED does have a very beautiful color and accurate black level, but the performance of the dark details is still less than the Sony Z9D. This is because the Sony Z9D has excellent image chip processing technology, it can identify which are valid pixels, which are invalid pixels. For effective pixels, Z9D is enhanced to remove invalid pixels, Z9D, without affecting the performance of effective details. The OLED TV can not do this, for many low-light details, it is directly recognized as an invalid pixel, resulting in a dark scene. Even when playing SDR signals, the Sony Z9D has a very wide dynamic range and sharp, real details, thanks to its built-in powerful chip processing capabilities. This is what Sony can't and cannot tell you. Only the quality of the images that can be experienced by a person can be shocked.

Exclusive Whole Ecological Industry Chain Advantage

All of the above, only Sony can do it. This is because only Sony has mastered a whole 4K HDR industry chain. From the shooting, editing, dissemination and display of content, Sony has accumulated decades of experience. Shooting, Sony has star 4K cameras such as the F65 and F55; editor, Sony has a complete broadcast-level monitor product line from LCD to OLED, active in major content production groups; spread, Sony has global influence on Sony Pictures and Sony Music has mastered the production and distribution of a large amount of content; in the area of ​​localization of 4K content, Sony cooperates with China TV to provide exclusive 4K content from Sony Pictures. Relatively high-profile Internet brands in China have claimed that they have mastered the ecology. Only Sony is more proficient in mastering the ecology.

Mr. Koichiro Ogura, the chief engineer of Sony Vision Products, believes that for Sony, the ultimate goal of Lapping Black Technology is the actual feelings of the user, WYSIWYG, which is the most important. Sharpness, color gamut, contrast, dynamic range, and color depth are all indispensable for achieving high image quality. Only when everything is done to the extreme, can it be regarded as outstanding high quality. This should be the best interpretation of Sony's image quality.

Is this pricing "high"?

Not sticking to the cold technical indicators, but focusing on actual performance, it is precisely because such a pragmatic attitude to help Sony continue to challenge the technical limits, climbing the peak image quality. We have reason to believe that the Sony Z9D condenses Sony's high-end technology and makes it the highest quality TV on the market. Although it has a "high" price starting at 32,999 yuan, from the sales feedback of Sony's direct sales stores, the booking volume of the Sony Z9D is very impressive, even more than Sony's own expectations, which shows that consumers trust Sony quality and Accredited. In this step of the strategy, Sony's insistence is correct. There will always be consumers who truly understand the quality of their enjoyment.
In fact, Sony Z9D pricing is not only not high, but very sincere. In today's impetuous TV industry, manufacturers continue to reduce costs through technology shrinkage. It seems that prices are getting lower and lower. In fact, the decline in quality is better than the decline in prices. Sony does the opposite and does not forget to continue to study the quality of the original, developed dynamic backlight system master version of the original quality technology, to bring users a new revolution in picture quality. As long as the user brings the Sony Z9D home, the moment when the screen is on can feel the touch that other brands can't bring, and it is a success for Sony.

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