On June 11, 2016, the "war" of the European Cup was officially ignited in France for a month. As the highest football honor between European countries, the European Cup, in addition to the exciting competitions, the stadium's LED display system and venue facilities also left a deep impression on us.
In foreign countries, the sports consumer market has matured, and the football industry has developed tremendous commercial value. Many large-scale LED displays have been used in sports events, including the five major leagues in Europe. In contrast, the Chinese football market has enormous potential for tapping.
In fact, China’s GDP in sports currently accounts for only 0.6%, but developed countries have reached 2.3%. As the world’s second largest economy with per capita GDP of more than 7,000 US dollars, China has gradually entered a well-off society. It is huge.
At the same time, the existing national policy has also given great attention and support to Chinese football. The sports industry will usher in rapid growth during the economic transition period. The sports sector, as the relevant consumer sector focused on the strategy in 2016, is also an important direction for the business transformation of related listed companies.
Therefore, it is suitable for the LED large-screen display products in the sports field, and has become a major weapon for LED giants to enter sports and realize cross-border. Li Man-tie, chairman of Lehman Co., and others, have also said that LED display products can be in the sports field. Great work.
However, at present, the domestic LED display cross-border sports, it seems that there are giants on each sports project to form a "gut separation".
Lehman shares: sports + LED collaborative masterpiece: sports fund overseas planner
As early as 2011, Li Mantie, chairman of Lehman Co., established a strategic partnership with the Chinese Football Association and became one of the earliest listed companies in China to participate in the football industry. Today, the Shenzhen Renren Football Club, initiated and invested by Li Mantie, is registered in Shenzhen and has become the second professional football club in this mega-innovative city in Shenzhen.
Lehman shares is not only a sponsor of the Super League Football League and a strategic partner of the Chinese Football Association, but also a sponsor of the Chinese Football League Club. It has become a Chinese Football Super League and a Chinese Football League business operator.
In July 2015, Lehman Co., Ltd. established the Lehman Kaixing Sports Culture Fund. The fund was jointly invested by Lehman, Li Mantie and Beijing Lehman Kaixing Investment Management Co., with a total investment of 500 million yuan. In the same month, Mr. Li Mantie, the actual controlling shareholder of Lehman, and Wanda Group participated in the world. The second largest sports marketing company, Swiss Infront Sports Media's equity investment. Wanda Group became FIFA's first Chinese partner, marking a major step towards China's sports industry. On October 28 of the same year, another important milestone in the history of Lehman's sports industry development occurred: the completion of the Lehman Stadium and its inauguration ceremony marked the official opening of the football stadium.
In January 2016, Lehman shares the title of the Portuguese Professional Football League and the Chinese player's overseas program. In 2015, Lehman shares optimized and integrated LED business, maintained the stable development of LED business, and increased the development and marketing of sports resources. The sports business revenue increased significantly. The company achieved a total of 33.417 million yuan in sports business operation income in the first three quarters. , an increase of 93.75% year-on-year, the economic benefits gradually appeared. In the future, Lehman Kaixing Sports Culture Fund will focus on investing in sports culture, sports technology, Internet and other investment projects in line with Lehman's share development strategy, while taking into account investment opportunities in other areas. The establishment of a sports fund, on behalf of Lehman shares has made another long-term layout in the field of sports.
For Lehman shares, the most important thing now is to carry out its commercial value development and transformation in the football industry chain. "This is the role of Lehman shares in the football industry chain, and it must be something that Lehman shares must do in the process of the Chinese football market going to glory." Li Mantie said.
Alto Electronics: Sports layout is a good masterpiece: basketball
On March 31, the 2015 annual report was released. During the reporting period, the company realized operating income of RMB 293,167,300, down 20.13% year-on-year. The net profit attributable to shareholders of listed companies was RMB 21,141,100, down 68.18% year-on-year. The net profit after deducting non-recurring gains and losses from shareholders of listed companies was RMB 15,534,400, a year-on-year decrease of 75.88%. The company's overseas market performance was blocked, and the basic earnings per share was 0.06 yuan / share, down 66.67%. On the other hand, the company actively expands the domestic sports industry market, and the financial electronic business transforms into software services, which has led to an increase in domestic sales revenue.
Alto Electronics is a global strategic partner of FIBA ​​(International Basketball Association). As early as the 2015 FIBA ​​(World Basketball Federation) Changsha Asian Championship finals, the Chinese men's basketball team beat the Philippines 78:67, returning to Asia and receiving tickets for the Rio Olympic Games. Alto Electronics made a strong publicity report on the event that night, which greatly expanded the potential of strategic partners.
As a global strategic partner of FIBA ​​(International Basketball Association), Alto Electronics teamed up with FIBA ​​to jointly develop basketball game display system and commercial value development, and build LED display system for all venues in Changsha Asian Championships. Alto Electronics has successfully won the recognition and trust of FIBA ​​after a rigorous test of competition. With the 2019 Basketball World Cup in China, the two sides will cooperate in more top events of the FIBA.
The company is actively involved in the renovation and operation of sports venues. At present, the stadiums in China are simple and the viewing experience is far less than that of European and American venues. The rise of sports events will stimulate the upgrade and operation needs of the venues. Alto Electronics publicly stated that it is optimistic about the company's mature operation mode of LED products into sports marketing and sports events and the potential space for the renovation and operation of domestic sports venues. Recently, the company's equity incentive plan has been launched. The current market value is 6 billion yuan. .
Liard: Breaking through the golden period masterpiece: tennis
As a strategic partner of the China Open, Liard has actively promoted the China Open in the past two years. The most attractive world-class tennis event in Asia has also attracted a lot of attention from companies.
After 2014, Liard continued to be the exclusive LED display partner of China Net in 2015, and brought a series of LED displays to the major venues of 2015 China Net. Liard said that the high-definition high-quality display effect provides professional LED display service for the competition, and displays the event information, game progress and player style on the LED circle screen, score screen and outdoor advertising screen.
In the field of sports, Liard has created a series of exciting sports cases such as the Houston Rockets home, the 2014 and 2015 China Tennis Open, the 2014 Youth Olympic Games, the 2013 National Games, and the 2014 New Balance Jogging League. In addition, Liard was the contractor of two giant LED screens in the 201 military parade. Not long ago, Liard also announced the production of the world's first P0.7mm ultra-fine pitch LED display.
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