[Text / Gaogong LED Xu Chaopeng] The arrival of the social media era has not only changed the way of dialogue between people, between enterprises and consumers, but also spawned a brand new business ecosystem. With the development of the Internet communication platform, the brand communication of LED needs to pay attention to the communication characteristics of new media and develop a brand-new brand communication strategy.
In recent years, many pioneering LED companies have taken the lead in recognizing the huge potential of micro-marketing. They have been stationed in new media, and seized the opportunity with a new marketing concept, setting off a wave of micro-marketing.
.jpg)
With the official closing of the 2015 High-tech LED Golden Globe Award, Guoxing Optoelectronics also won the micro-marketing Golden Globe Award for its participation in the project “What is the most important in the 21st century? The platform is the most important!†The "Guidelines of these details will help you to develop the LED streetlight market more easily" and the "Company Profile and Exhibition Invitation" for the selection of the company.
“Modern people pursue fast and effective reading methods. The lengthy and complicated words will make readers resist the marketing content. The simple pictures and texts can convey the meaning and characteristics of the products quickly and intuitively. At the same time, we aim to make readers faster. Read the product information." National Star Optoelectronics Brand Promotion Department Xiu Feng introduced.
It is understood that Guoxing Optoelectronics's "What is the most important in the 21st century? The platform is the most important!" marketing copy, for example, once launched, the industry will set off a wave of 2835 platform.
“Our copywriting is simple and clear, and it is easy to be accepted by everyone. The WeChat picture shows the reader the 2835 platform. Compared with the previous micro-marketing copy, Guoxing’s poster also broke the usual copy in the form of “simple words + picturesâ€. Writing habits, highlighting product features, making it easier for readers to read the product." Xiu Feng said.
Moreover, from the feedback of the audience, the publication of the WeChat public account is also combined with the current hot spot and the innovative micro-marketing model, which not only creates a positive image for the company brand, but also enables more customers and distributors to be timely. Receive company information, understand market dynamics, and form good communication and interaction between the company and its customers. Through the spread of the WeChat platform, potential customers can be developed.
"At present, the number of WeChat public number fans of Guoxing Optoelectronics is still increasing, and the reading and forwarding volume of WeChat articles continue to spread. We always believe that in the era of 'Internet +', Guoxing Optoelectronics WeChat public The influence of the number will continue to increase, and it will also protect the brand influence of Guoxing Optoelectronics.†Xiufeng finally mentioned.
LED module introduction: LED Display Module is one of the main components of the finished Led Display! It mainly consists of LED lamp, PCB board, driver IC, resistor, capacitor and plastic kit!
Classification of Led Display Module
From the light color
LED display module is divided by color:
I. monochromatic modules, such as single red, single green, single blue, single yellow and single white modules
2. Two color modules, such as red and green, red and blue.
3. full color module is mainly a product with red, green and blue primary colors on one LED module
According to the purpose of LED display
LED display module is divided into indoor, semi outdoor and outdoor, grid screen, strip screen, glass screen, etc. according to the different use space.
From the use of lamp beads
According to different LED packaging devices, LED display module can be divided into: LED display module of direct light, LED display module of indoor lattice, LED display module of surface mount.
Divide by pixel spacing
According to the LED pixel spacing, generally used more is: p1.25, p1.875, p1.56, P2, P3, P4, P5 and so on.
LED display function
1. Play the role of commodity publicity and attracting customers.
2. Play the role of store decoration and improve the level of enterprises.
3. Play the role of lighting and innovation.
4. Play the role of popularizing knowledge. (it can be used to play small information of enterprise products and knowledge of relevant industries)
5. Play the role of bulletin board. (promotion, recruitment information release)
6. Act as a foil to the atmosphere. Through the display screen, you can play the welcome words of superior leaders and various VIPs to visit and guide, and the celebration words of various major festivals.
7. It plays a warning role and is often used for road traffic LED navigation indication, etc.
It is undeniable that the ultimate purpose of establishing billboards is to publicize commodity information, attract target customers and make the most profit as much as possible. Led billboard is to achieve this goal to become the first choice of enterprise publicity.
LED Display Module
Led Display Module,Single Led Display Module,Soft Led Display Module,Flexible Led Display Module
Shenzhen Vision Display Technology Co,.LTD , https://www.ledvdi.com