With consumption upgrades, more consumers have risen from "basic consumption" to "quality consumption". For the development of the washing machine industry, user needs are no longer as simple as washing clothes, to meet user scenarios, intelligence, and comprehensive clothing care. The demand is the key element of the company's product development. Facing the tide of health and intelligence, Konka washing machines continue to make efforts, strengthen the exploration of intelligence, and are committed to creating healthier and smarter ecological washing and care solutions for users.
On July 11, the Yuxi series of washing machines launched by Konka White at the National Marketing Summit added a lot of fresh vitality to the market. The comprehensively upgraded washing technology satisfies all-round washing and care needs and interprets the symbol of health and intelligence. The incisive and vivid. So, when competition becomes an era of homogeneous competition, why does Konka washing machine stand out?
The so-called jade seal is a seal made of jade, which refers specifically to the emperor’s jade seal, a symbol of supreme power. Konka defines the washing machine as a jade seal, a symbol of the highest-end series of washing machines, and a representative of the washing machine with the most perfect washing experience. It also hopes to deliver exclusive customization to users.
The Konka Yuxi washing machine series launched this time integrates health, intelligence, caring and other functions. It has both the beautification and upgrade of the product appearance and the iterative innovation of product functions. It can be regarded as an industry boutique.
In terms of appearance design, every detail of the Konka Yuxi series washing machine demonstrates the art of quality. The cabinets are all made of stainless steel, which has a stronger sense of quality and a more stable running strength. Even the birth of a knob has to undergo a series of precision processing, such as die-casting, turning, polishing, and grinding, in order to achieve a delicate texture like a handicraft.
Functionally, various intimate settings such as 720°wind waterfall air washing, ADS automatic release, AI see-through eyes, Free-Touch full interactive touch control screen, strong thermal drying, etc., realize the technical leap of making clothes easy to wash, leading The development trend of high-end washing machines.
AI debut, strength interprets AI healthFor the troubles of unclean clothes and bacterial infestation during washing, Konka washing machine's first AI perspective eye function is innovatively applied to the drum washing machine. The light detection system is used to automatically detect the turbidity of the water during the washing process, which is realized by smart brains. The judgment and control of the washing process, until it is detected that the washing water is really clean, the rinsing is stopped and the dehydration process is started, and the real washing is stopped. With the intelligent delivery of ADS, consumers are truly free from the worry of whether the washing is clean or not. Come out, effectively avoid the hidden health hazards caused by the clothes not being rinsed clean. As the industry's first and first product, it truly realizes the management of artificial intelligence.
Aiming at the trouble of clothes deodorizing and healthy washing, Konka washing machine is specially designed for high temperature washing at 90℃, which can effectively remove bacteria and achieve a sterilization effect of up to 99%. In addition, 720°wind waterfall air washing, using 50℃-60℃ strong circulation Hot air 720° evenly penetrates into the depths of the clothing fibers, which not only removes peculiar smell, but also has the effect of sterilizing and removing mites.
For the dilemma that clothes can’t be dried in rainy weather, Konka Yuxi series washing machines are equipped with thermal drying, which perfectly integrates washing and drying, and is the only industry in the industry to set the drying temperature in the gold drying temperature zone of 90℃-105℃. Through the high-precision NTC smart sensor, the drying level of the clothes can be accurately judged, and the clothes can be sterilized efficiently while drying, which is convenient and healthy.
In addition, the application of intelligent technology such as APP remote intelligent control system, intelligent frequency conversion motor, Free-Touch full interactive touch control screen system, etc., brings a humanized human-computer interaction experience.
Upgraded R&D investment, high-quality services help great developmentKonka washing machine can have so many "black technology", it is inseparable from the precipitation of Konka white brand for 20 years, let alone the focus of technology research and development. Beginning in 2016, Konka’s investment in R&D and smart manufacturing has increased significantly. The “Double Five Thousand†plan for product R&D and smart manufacturing was successfully implemented in 2017, that is, the annual investment in product R&D reached 50 million. The transformation and construction of intelligent manufacturing reached 50 million. At present, Konka White has not only completed the comprehensive upgrade of the refrigerator production line, but also invested heavily in the research and development of washing machine products.
In March 2018, a total investment of 560 million new high-end smart washing machine production lines was built, exceeding the total investment in the past five years, only to accelerate the product layout and product structure upgrade of washing machines. From this year's grand strategy of Konka's acquisition of Xinfei with an investment of 455 million yuan, it can also be seen that Konka's determination to become bigger and stronger in the white power market in the future.
In the unpredictable market, only excellent products and high-quality services can become the core competitiveness of a brand. Based on this, Konka White has established a special after-sales million-dollar compensation fund, which exceeds the industry's after-sales standards and promises any system If it fails, Konka will replace the machine, and the perfect after-sales service guarantee is undoubtedly the strongest backing for users.
Under the dual drive of product upgrades and brand service optimization, Konka's white goods achieved a red record in the first half of this year, breaking through history. In the future, I believe that under the promotion of the "health + intelligence" product development strategy, Konka white appliances will create more healthy and exquisite products for users, and will surely be able to continue to beat the barrier in the next round of racing, and achieve a win-win situation for both performance and brand. !
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