LED outdoor lighting business opportunities

According to the latest LEDinside report, LED outdoor lighting has entered the mature market, global market LED outdoor lighting shipments and market size will grow rapidly.

In the North American market, as of the end of 2013, more than 600 cities in the United States have or are planning to install LED street lights, such as 142,000 in Los Angeles, 41,000 in Seattle, 40,000 in Las Vegas, and Boston. The city installed 32,000 baht. New York City has planned to replace 250,000 street lights in the city in 2017, and will later replace the decorative lighting fixtures in urban business districts with LED lamps. This will be the largest LED street light reloading program in North America. In addition, most of Canada's provinces and cities are also actively carrying out LED streetlight reloading plans or launching rejuvenation incentive plans.

The North American outdoor lighting market has gradually matured with the participation of manufacturers. The manufacturer's competitive strategy is mainly reflected in providing cost-effective products, paying more attention to environmental factors, and meeting high-end professional requirements. For example, Cree has launched a $99 LED street lamp that can replace 100W high-pressure sodium lamps to meet the demands of the municipalities that are not well-funded. In addition, as consumer demand shifts from halogen lamps and incandescent lamps to more energy-efficient and longer-lived LED products, first-tier manufacturers such as Osram and GE have streamlined their traditional lighting business and focused their products on LED products and solutions.

The European lighting market is also more than satisfactory. The European street light market has always been a B2G oligopolistic market. The product style is small and the supply chain is already quite stable. It is usually a European local brand factory or a local manufacturer. These manufacturers all have fairly good political and commercial relations and economies of scale. . European LED street lamps are less sensitive to price than other regions, but their quality requirements are quite stringent.

LED street lamp installation projects are also being popularized in various regions of Europe, of which the UK process is rapid. London recently launched its largest street lighting modernization project to date, and plans to replace approximately 35,000 miles of 52,000 lamps used in street lighting throughout the city by 2016. In addition, other regions in the UK also started the swap plan in 2013 and installed LED street lights on a large scale.

The Japanese government announced the 2014 annual government budget on December 22, 2013. The amount of 95.88 trillion yen hit a new historical record. In 2014, the Japanese government’s budget focused on increasing spending on social welfare, national defense, and public buildings, including 4 billion yen in BEMS, LED lighting demonstrations, experiments, and international standards.

The Japanese government will increase the source of taxes and reduce the issuance of government bonds to meet the goal of reducing the fiscal deficit by halving the current fiscal deficit of about 50 trillion yen. The longer-term goal is related to the lighting engineering and infrastructure of the 2020 Olympics. It is now possible to see that the related construction industry has officially started. It plans to introduce LED lighting and OLED lighting to attract international attention. In addition, the signing of the "International Mercury Convention" will also bring new opportunities for LED lighting.

There is a high degree of consistency between the increase in the number of Chinese street lamps and the period of government fiscal expansion. In 2009, the Chinese government proposed a 4 trillion yuan (renminbi) economic stimulus plan. The number of newly installed street lamps in the year reached 1.84 million (annual growth rate of 12.17%). Since 2012, China's finances have entered a tightening cycle, and the budget for public expenditure has been strictly managed. It is predicted that the new number of street lights in China will enter a falling range. The future growth momentum will mainly come from the need to be converted into LED street lights, especially through the replacement of the outdoor lighting energy-saving projects supported by the EMC model.

LEDinside statistics found that in 2013, a large number of bids in Guangdong Province were still concentrated in the six central cities of the Pearl River Delta city group with a developed economy and relatively strong financial strength. The number has also increased significantly over the past 12 years. In the field of outdoor public lighting, LED lighting has entered a harvest period. After the completion of the replacement, new demand from coastal cities will slow down. In 2013, the installed capacity of LED street lamps in Guangdong will reach at least 300,000 units, and 1H14 will enter the intensive installation period of street lamps.

As for various emerging markets such as India, Russia, Southeast Asia (Vietnam, Indonesia, Malaysia, Thailand), Latin America (Brazil, Mexico, Argentina, Colombia) and Australia, etc., LED outdoor lighting related policies and replacement projects are getting more and more attention. Russia began to ban the sale of incandescent lamps of more than 25W in 2014, and Malaysia will also ban or phase out all incandescent lamps and traditional lighting methods in buildings and real estate projects from 2014 onwards. It is expected that the penetration rate of LED lighting in Thailand and India will increase significantly by 2015. In addition, major cities in Australia, Argentina, Colombia and India have launched LED street lighting installation projects.

Overall, LEDinside stated that North America, China, and Europe are still the main demand areas for outdoor lighting, but the trend of slower growth has been affected by budget cuts and higher penetration rates. The development of the Latin American market was relatively late, and the promotion of the World Cup and the Olympic Games in Brazil, the outdoor lighting market will usher in a rapid pull-up period.