Lin Jiliang, general manager of Asia's large LED packaging factory, recently revealed in an exclusive interview with LEDinside that at the end of March 2016, the company decided to acquire the ultra-era light source. The main reason is that it is optimistic about the booming potential of the LED filament lamp market in 2016 and the Hong Kong Super Time Light Source. The company has created a unique position in the market, and the combined synergy will help Mulinsen expand more markets and channels.
According to the global LED lighting packaging factory ranking released by LEDinside, a global LED research institute, Mulinsen has become the fifth largest packaging factory in the world in 2015. In order to achieve the goal of being promoted to the top three global markets in 10 years, Mulinsen has not only actively expanded its production in recent years, but also has acquired some niche lighting manufacturers. For example, on March 25, 2016, it acquired the ultra-generation light source of Hong Kong LED filament lamp manufacturer. .
Lin Jiliang pointed out that in the past, although Mulinsen had produced LED tungsten wire to the lighting manufacturers, he never produced LED filament lamps. Lin Jiliang said: "The ultra-era source LED filament lamp products have obvious advantages, but the SMD LED bulb product line is not a strong point. The two companies' products are just complementary, we can use their LED filament lamps, they can use our SMD LED light source products. He further stated that Mulinsen's acquisition of Super Time Energy is a reasonable business strategy, which not only strengthens the Mulinsen lighting brand strategy, but also enhances the required LED filament production capacity.
Lin Linliang, general manager of Mulinsen
Mulinsen grasps the doorstep of European supermarkets in one fell swoop
Lin Jiliang said that the subsidiary of Chaoshi Energy, Xinhe (Shaoxing) Green Lighting Co., Ltd., the average monthly LED filament lamp production can reach 2 million bulbs (equivalent to about 6.5 million LED filament production per month), which is owned by Chaoshi Energy. Luktek, the lighting brand, has about 200 LED filament lamps of different specifications and appearances. However, Mulinsen's M&A considerations are not limited to the expansion of LED filament lamps. The core strategy of this merger is to expand Mulinsen's access network in Europe.
Lin Jiliang pointed out: "Substantially after the acquisition of the ultra-era energy, we will enter the ultra-business energy path in Europe." The acquisition of ultra-era energy can bring great value to Mulinsen and is in line with the company's own brand LED market business. Strategy and market positioning. Chaoshi Energy is one of the European supermarkets' own-brand LED suppliers, and is the founder of many well-known international retailers and European and American supermarket chains.
German lighting giant Osram is also one of the major customers of New Age Energy. Osram was the owner of the LED factory of Shaoxing Green Lighting Co., Ltd., and until 2013, the 100% shareholding of Shaoxing Green Lighting Co., Ltd. was resold to New Era Energy. The Shaoxing factory was once Osram's largest energy-saving lamp (CFL) and LED bulb manufacturing base. Although Osram is no longer investing in the Shaoxing plant, it has established a deep OEM relationship with New Era Energy and will manufacture most of the LED filament lamp manufacturing orders. Hand over to the new era of energy.
Lin Jiliang said that after Mulinsen completed the merger with New Era Energy, New Era Energy will retain the factory production line, technology and quality control system originally constructed by Osram. These valuable assets and experience will bring many advantages to Mulinsen.
When asked if there will be any change in the energy management class in the new era, Lin Jiliang said that it will not be in the short term, but he predicted that Mulinsen will slowly master the management of energy in the new era, and pointed out that the rapid development of the LED filament lamp market will support the integration of the two companies. process.
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