(Original title: Unmanned supermarket lollipop costs 5.7 yuan more than traditional supermarkets)
The first unsupervised supermarket reporter visited the capital and found that unsupervised supermarkets are not cheap in terms of price -
No supermarkets set up two security doors, shopping must first "brush face"
One time checkout can not exceed 5 items, no one supermarket temporarily does not support the return of this group photography / this reporter Li Jia
Since last year, "unmanned supermarkets" have appeared in various parts of the world, and domestic convenience stores have also taken the lead in commercialization. A group of unmanned convenience store brands have emerged one after another and they have begun to rush around. For a time, a variety of related news and analysis broke the circle of friends. After the boiling public opinion topic, does "unmanned supermarket" really open a new era of consumption? After reducing the labor costs, what benefits can be brought to consumers? Beijing Youth Daily reporter visited the capital's first unsupervised supermarket and discovered that all 10 samples tested were more expensive than Yonghui Damai. Even if compared with the high cost of convenience stores, some products have no advantage in terms of price.
on site
Set up two layers of security doors
Recently, the first unmanned convenience store in Beijing, EAT燘OX, was actually opened after two weeks of low-key testing. It is understood that it has sales of $2,000-3,000 per day.
Located in the lobby of the first floor of the Ghost House, Jinyuan Store, the glass-based structure houses a 35-square-metre purple rectangular translucent box-shaped convenience store that attracts passers-by. More than one item is available for selection, of which more than 400 are imported goods.
By registering, binding phone numbers, and uploading facial photos, new users can enter this unlicensed supermarket. This face-recognition photo is used in addition to the scan identification when entering the store. For payment confirmation. After entering the first door through the "brush face," after a space that can accommodate about four people, tap the button on the wall to open the second door into the store. At the exit of the box, there are two sets of gates. When consumers leave the store, they need to unlock the outermost door through face recognition.
Why do you need to set up a number of convenience stores? It is understood that the dual purpose of import and export is to prevent the theft from taking place. Sensors are installed between the outer door and the inner door. Since each product is affixed with a radio frequency identification chip, once someone comes here with unpaid items, The outer door cannot be unlocked. A gravity sensor is also provided here. By calculating the weight difference between the customer entering and exiting the box, combined with the purchase record, it can be determined whether or not to take more goods.
In order to test this anti-theft technology, the reporter of Beiqing News came to the exit with an unpaid item. In the ear, the message “You have unpaid items, please return to checkout†was displayed. The outermost door could not be unlocked either.
Support scan code payment 犜莶 С 嘶 嘶 嘶 酎 / >
The shelves in this unsupervised supermarket are more compact than ordinary convenience stores. The in-store products include snacks, drinks and daily necessities. The display of goods is not much different from the general convenience stores. Among them, imported "Chao Brand" foods accounted for the largest proportion, such as Japan's beverages, candy, personal care products, Korean masks, American biscuits, and of course, domestically produced ham, Huang Feihong, Red Bull, and Kangshifu instant noodles. After purchasing, consumers need to scan the goods through the self-service cash register and pay by micro-channel scan code.
The only notice at the front of the cashier shows that the store does not support return. During the half-hour visit by the Beijing Youth Daily reporter, only one staff member and one technician in the store occasionally entered the store to assist the customer or adjust the equipment. Most of the time there was no staff on duty in the supermarket.
The Beijing Youth Daily reporter noted that more than a dozen consumers have experienced this experience in the morning. 90% of them have purchased goods. An 11-year-old student can also complete registration and payment independently. Speaking of the experiences of this unsupervised supermarket, many consumers stated that they only tasted fresh food and experienced the shopping process of unmanned supermarkets. “This convenience store is too small, and the price of the goods is not very cheap. If it is passing through the urgent need to buy something, it will come again, but if one person is more, then it seems crowded and the shopping is not very good,†said the customer, Ms. Wang.
Text/Reporter's Report Li Jia
survey
Supermarket commodity prices have no advantage 20 lollipop expensive 5.7 yuan more than supermarkets
Without labor costs, what is the price of unmanned supermarkets? Beijing Youth Daily reporter randomly selected 10 beverages, including beverages, instant noodles, coffee, snacks, and masks, in a supermarket in Beijing. By comparing the prices with supermarkets and community-based supermarkets, there were no goods except individual supermarkets. , 10 product prices without a win. Even if compared with the 24-hour convenience store with high labor costs such as 7-11 and full time, the prices of the three products in this year’s selection of Yi Shi Box are higher than that of the Full Time and 7-11 Convenience Stores, even if the other 7 Commodities and price advantages are also not prominent.
Compared with large supermarkets, taking 210 grams of yellow Feihong spicy peanuts per bag as an example, the price of Yonghui Henderson Center Store is 10.9 yuan, which is 1.7 yuan less than the price of 12.6 yuan per bag in unmanned supermarkets; two lollipops 20 pinks were sold at Lotte Supermarket for 14.2 yuan, which was 5.7 yuan cheaper than unmanned supermarkets.
Compared with a 24-hour convenience store, such as 210 grams of Huang Feihong spicy peanuts, Yiyi box is priced at 12.6 yuan, full-time and 7-11 is priced at 14 yuan, a difference of 1.4 yuan, but this is the highest price difference, combined with instant noodles Yipang box is priced at 6.9 yuan, full-time price of 7 yuan, a difference of only 0.1 yuan.
In addition, among the comparative products, the price of the 3 products sold in the unmanned supermarket, such as Vitasal, Fujie Lollipop, and Water Secrets Travel Set, is still higher than that of the Full Time and 7-11 Convenience Stores. The price of milk is 4 yuan, which is 0.2 yuan higher than the price of the full-time, 7-Eleven convenience store, 3.8 yuan; the price of two pink lollipops is 19.9 yuan, and the price of the 14.1-yuan convenience store is 5.4 yuan. Yuan; the water whisper travel outfit costs 45 yuan, which is 3 yuan higher than the full-time, 7-11 convenience store.
In view of this, the rent and labor costs of the Yipian Box have been greatly reduced, but at present the merchandise sales price of the store does not entirely benefit the customers. The price of the same merchandise is not dominant in the convenience store business, and it is relatively large. Medium-sized supermarkets are even more expensive.
Text/Reporter's Report Li Jia
dialogue
Why no supermarket is not cheap?
Bei Qing Bao: What is the mode of operation of unmanned convenience stores? How much is the labor cost?
Yiyijia: The advantage of this unmanned convenience store is that it can be placed in more narrow areas such as office buildings. According to preliminary estimates, the average daily turnover of a single store can be more than 1,500 yuan to achieve profitability. The commodity structure will be adjusted according to the surrounding population, but the overall cost-effective imports of food-based.
No one convenience store has a small footprint, adopts a mode of low-cost operation, and the unified organization of goods is shipped, with less labor expenditure. Therefore, the cost is only one-fifth that of traditional convenience stores. For example, the 20-square-meter Yiyi Box sells the equivalent of a 50-square-meter traditional convenience store, but its operating costs are 40% lower. The cost of this part is mainly concentrated on labor costs.
Bei Qing Bao: Why did the cost savings not make commodity prices cheaper?
Yi Shi Jia: Convenience store is the first solution to the relationship between shopping efficiency and supply of goods. The price of most of our unsupervised supermarkets is almost the same as the prices of supermarkets and supermarkets, and some of them are different in price because they are differentiated by specific selections or new products.
In general, the prices of commodities in unmanned supermarkets will not be reduced because of nobody, but will be based on the user's portrait to establish the price system of the goods. Convenience store merchandise can not be priced through a single shop's rent, pre-cost investment, we believe that the real concessions of unmanned convenience stores is - through technical means to make convenience store consumption more convenient, through data collection and classification analysis , to the customers more precisely the goods needed for delivery, unattended convenience stores can also be used in a pure and comfortable environment so that people can freely choose the favorite products in the shopping without interruption, the upgrade of these services is new The value of existence is not simple and crude commodity prices are cheap. With the birth of new species, it has been a very good answer to ensure that the prices of goods and traditional convenience stores are relatively flat.
Text/Reporter's Report Li Jia
extend
Traditional supermarket upgrade self-service cash register
Although there are still relatively few "unmanned" retail stores in the Beijing area, with the potential competition brought by unsupervised supermarkets, more local traditional businesses have explored "self-service" shopping in recent years.
At Yonghui Supermarket Henderson Center, there are four self-service cash registers in addition to a row of manual cashiers near the cash collection line. The Beiqing Daily reporter visited the site and found that customers using self-service cash registers are in constant flow. If new operators are encountered, there will be staff coming to counsel them. At present, such self-service cash registers have been deployed at multiple outlets of Yonghui Supermarket.
In addition to Yonghui Supermarket, Wumart is also quietly testing the water and self-service shopping. Consumers can use the multi-point APP to achieve “just-in-time†and avoid long lines.
Another industry expert pointed out that no one supermarket can not be separated from the development of artificial intelligence, face recognition, Internet of things, mobile payment technology. There is no longer a need for manual dormitories and no manual checkout. This model is conducive to saving labor costs and providing consumers with a more efficient shopping experience, thus bringing fresh blood to the traditional retail model. However, most of the current unattended shops use RFID tags to implement smart shopping. The cost of each tag is 0.3-0.4 yuan, and the manpower and material costs for labeling are also relatively high. The overall cost is reduced. The advantage will not be obvious in the short term.
Text/Reporter's Report Li Jia
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