"I have a big sister, Dong Mingzhu. She also wants to embrace the Internet. I am asking a question for my older sister to help Gree air-conditioner improve its competitiveness in the context of intelligent hardware and the Internet of Everything. How to develop new things?"
At the 2015 Shanghai Expo and the Global Intelligent Hardware Supply Chain Summit, well-known financial media person Qin Hao presented this question to the guests on the same stage.
Baidu: Air conditioners that will learn
"We want people and machines to behave like people and people. We can call him air-conditioner, washing machine, and communicate with people like humans." Baidu Deep Learning Institute human-computer interaction and intelligent hardware responsible person Jia Wei said that Baidu's laboratory has cooperated with some traditional home furnishing companies to allow air conditioners to adjust the direction of the wind according to the spatial position of people walking and different people's traffic. In addition to sensing people, you can also know what scene is in front of you, knowing whether people are going to make windows or door-to-door behaviors and understand the user's behavioral images. “From identifying intelligence to knowing intelligence, there are still a lot of things that robots can't do now. Air conditioners can be good if they can sense other moving hardware in the room.â€
Gu Jiawei said that Baidu can provide two support programs for entrepreneurs in related fields.
First, the technology of artificial intelligence. This is Baidu's ability to accumulate so many technologies in the past; "Intelligent hardware needs to be intelligent, the essence is whether there is learning ability, whether it is constantly evolving and evolving in the process of use. We provide a cloud service platform that has every company and Hardware companies learn when they use and distribute, giving these devices an opportunity to use the platform."
Second, spending power. Gu Jiawei believes that the form in which people interact with machines must not be through an app, but from a pile of things.
Tencent: Make the scene smarter
"For people, it is not the air conditioning, but the comfortable temperature and the surrounding environment." Wang Jingui, senior director of WeChat Open Platform Business Unit, believes that they want to return to the essence of the problem, that is, people's demands - people I hope that there will be comfortable air and space, such as sometimes it will be damp without air conditioning in the south.
And this requires a variety of sensing methods to obtain information, through networking, brain separation, put the brain in the cloud, combined with more sensors and people's preferences to make a customization, while using the WeChat platform to get user feedback, create a System, integrated engineering.
Wang Jingui said that WeChat is improving from the perspective of users and usage scenarios, and using WeChat to change the way users use hardware to intelligentize the scene.
"WeChat hopes to play a pivotal role in the interaction of the news. By formulating the rules of mutual communication, every app and every hardware can be understood, and the information flow can be smoothed. Based on this information, the hardware A lot of connections and services are possible. If each hardware is an island, it is impossible to become a real intelligent hardware. The Internet era must understand each other, communicate with each other, and discover each other."
Ali: Building intelligence with the ecosystem
For Ali, its value may not be to make a product, but to provide opportunities and platforms for many good products to be displayed. Gao Zheng, head of Taobao crowdfunding, believes that to be intelligent, there must first be a smart cloud, and Ali Xiaoshi provides such an intelligent foundation.
"If you do an air conditioner, know the name of the consumer, the phone, know when he is going, when is it closed, how much does this data mean? But know what else in this room, when the TV is on, when is the owner? Going home, when the curtains are opened, how old is, what gender is, these data are valuable.†Gao Zheng said that such data and systems are not made by start-ups, and Ali is providing a pile of larger data.
He believes that for hardware, only a combined ecosystem can truly promote the intelligent development of the entire industry. “If a startup has problems with product quality and capacity, Alibaba and Foxconn can help to directly upgrade the product. If the product does not know when the market accepts, there is also a crowdfunding approach to help. After that, you can use Taobao and Tmall's platform to let it enter the consumer's home."
Gao Zheng revealed that the core of Taobao in 2015 is to promote consumption upgrades, and in 2016, they will promote personalized customization, which includes the promotion of brand development and C2B2M.
“C2M is a consumer custom production, but in China, especially smart hardware, its preparation, modular development and so on, there is still a long distance. Direct production from consumers, it seems impossible now. There is a need to connect to the B-end, so C2B.†Gao Zheng said that crowdfunding is an important way to achieve this. Crowdfunding is a kind of innovation and incubation, and can pay more attention to the promotion of intelligent hardware by crowdfunding.
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