Samsung Electronics Demonstrates Innovative Products That Change Human Life at “2016 Samsung Africa Forum”

In the annual Samsung Africa Forum, Samsung Electronics announced a new product lineup to be launched in 2016. Samsung emphasized the important impact of innovation on people's daily life, and demonstrated a new non-border curved screen design, SUHD TV with quantum dot display technology, the industry's first AddWashTM front cover open washing machine, and dual cooling technology (Twin CoolingTM) ) refrigerator freezer and other products.

Yoo Young Kim, president and CEO of Samsung Electronics Africa Division, said, “Samsung has been continuously striving to achieve lifestyle intelligence. This year we have taken a big step forward in product service diversity.”

"We will continue to listen to consumers' needs to improve their quality of life and strengthen our ecosystem."

Next-generation home entertainment

Samsung introduced a new SUHD TV series that uses quantum dot display technology to deliver an unmatched picture quality experience. Not only that, the new SUHD TV also introduced an unprecedented non-border curved screen design, so that the beauty of the picture can be perfectly reflected from any angle. SUHD TV will also bring a new smart user experience, allowing consumers to enjoy all entertainment content more conveniently through one device.

Samsung 2016's new SUHD TV adopts the world's only environmentally friendly cadmium-free, 10-bit quantum dot display, bringing the most realistic picture quality enjoyment, creating amazing brightness, excellent contrast and unprecedented vivid colors.

The future display technology - Quantum Dot Display technology converts light into any visible color without any brightness distortion and error, providing consumers with the highest quality viewing experience in any light environment.

This year, Samsung's new line of SUHD TVs will bring an ultra-high dynamic range (HDR) viewing experience. By adopting 1000nit HDR technology, a stronger contrast between light and shade will be created. The new Ultra BlackTM significantly reduces light reflections and glare, further enhancing the picture quality. It is reported that super black technology is derived from the inspiration of nature, as the eyes of moths can receive natural light at night to see more clearly.

In 2016, Samsung’s new smart TVs will use the Tizen operating system (OS) to make it easier for consumers to search for and enjoy their favorite content and services. Whether it is a TV show, a movie or a game, or a program, consumers can easily implement it with a new Smart Hub device. The new Samsung Smart TV also eliminates the need for consumers to switch back and forth between different remote controls. In addition, the new Samsung Smart TV will also automatically recognize set-top boxes, game pads, OTT boxes, or home theaters connected to TVs, allowing users to control all external devices via SmartControl without setting up.

At the same time, Samsung also released the latest audio series, including Samsung’s first HW-K950 stereo with Dolby Atmos® and the industry’s first wireless rear speakers with Dolby Surround sound. The sound combination. The complete HW-K950 package will provide consumers with a stunning 5.1.4 channel experience.


Smart digital appliances change the kitchen

Many consumers dream of having a large-capacity refrigerator to make food fresher and last week, so they can purchase more ingredients each week. However, they are always disappointed to find that the fruits and vegetables in the refrigerator can easily lose their natural moisture even if they are kept in the drawers of fruits and vegetables.

Sunil Gupta, Samsung's product manager for digital home appliances, said, “Samsung’s R&D team has taken care of this issue. With Samsung's innovative Twin Cooling PlusTM, consumers can now keep food fresher and longer lasting.”

Samsung's Twin Cooling PlusTM is a truly independent cooling system that prevents the odor of ingredients between the freezer and the freezer, ensuring that the original flavor of the freezer ingredients is perfectly preserved without odor.

There is no gas flow between the compartments, and the freezer compartment is completely frost-free, prolonging the shelf life and the taste of the foods stored in the racks, preventing icing and freezer from thawing.

Twin Cooling PlusTM allows consumers to flexibly adjust the frozen storage mode according to their needs. A truly independent refrigeration system allows consumers to convert the freezer compartment to a freezer, if necessary, or close the freezer compartment when on vacation. There are five modes to choose from: Freeze-refrigerated, Energy-saving mode, Out-of-day holiday mode, Strong cold storage and Simplest mode.

Samsung also introduced a budget refrigerator series designed specifically for African consumers today. This series of products includes a vertical freezer, a 180 litre open top freezer, a single door 110 litre refrigerator and a 150 litre horizontal freezer.

Washing machine for your convenience

Samsung understands consumer laundry troubles - a batch of clothes hurriedly washed on a busy evening or on the weekend, only one sock was missed. In response to this situation, Samsung made a simple and effective move to add an industry-first "AddWash" door to the top of the front-loading washing machine.

Samsung's front-loading washing machine with "AddWash" design makes it easy to add washing items, such as clothes that have been washed out, or to replenish detergents, without having to spin off clothes and open the laundry box during the washing process.

"AddWash" uses Samsung's washing machine for a one-hour "wash" technology, and also embodies the unique EcoBubble technology. It can fully integrate water, air and detergent, and its penetration rate is 40 times higher than that of the normal model. The product also comes with a range of intelligent features that make it easy for users to control the wash at all times.

Softly cares for the fibers of the clothes, advanced technology can completely release the detergent activity. The single washing time is only 30 minutes. The Samsung AddWash front-loading washing machine can easily wish you the most difficult laundry task.


Business Strategy Core Corporate Citizenship Obligations

In the Samsung Forum, Samsung demonstrated for the first time the company’s corporate social citizenship goals in Africa.

Samsung will make more efforts in Africa to help the region achieve sustainable development goals.

Abey Tau, Corporate Citizenship and Public Affairs Manager, said, “As a global citizen, Samsung understands the importance of using technology to repay society. We take four responsibilities: To create more learning opportunities and to provide young people with better education. Leverage our technical expertise to develop and provide opportunities for people to enjoy new medical solutions; support young employees, provide vocational training and skills development, and reduce the impact on the environment."