At this year's CESAsia show, more and more foreign faces appear in the pavilion. The AR/VR industry has received special attention, and foreign audiences have stopped to inquire before many booths such as Activision and Brightwind. "I want to find a company that can match these scenes to create an odor." ChamliTennakoon, who is waiting in front of an AR booth, told a CCP reporter. He is the chief digital officer of today’s Asian company, a subsidiary of Zee Entertainment, India’s leading media and entertainment company. He told reporters that there is now a global project to attract investment in Asia, close to the OTT business, he hopes to find suppliers in Asia, so he and colleagues specifically from San Francisco flew to participate in CESAsia. Tear off the game device label From the venue's point of view, this year CESAsia has increased from 40,000 square meters in 2016 to 45,000 square meters, and the VR/AR industry is spread all over the N3 Pavilion in various exhibition halls. In spite of this, practitioners frankly stated that there are still many things that need to be waited on and run in. "If VR is to solve a core problem, it may be a problem that needs to solve an information channel," said Huo Teng, CEO of Ant Vision Technology, in an interview with the First Financial Reporter on the financial singularity stage. “We hope that everyone in the VR industry can find some applications that just need to be applied. Games and video are also high-level requirements for entertainment. It is a non-needed area. We are currently exploring some directions.†Zhai Zheng said. He likes VR as a container, but no matter how much finer it is, he always has to install something, that is, content, but the problem is that there are not so many "brewing companies and drink manufacturers" in China. He believes that in addition to entertainment, people have deep social needs and communication needs as social animals. "In fact, the areas I mentioned just now have almost no VR involved. In some industries, some B-side In the realm, VR begins to have some application scenarios. This means that VR can become a conduit between people, turning VR into a pipe rather than a container." Being labeled as a game device is a worry for Beggar, which means that VR has no way to enter a popular market scale of 100 billion. A good connection device may actually change everyone's life. "There is no need to say VR or AR at this time. If we are in the virtual studio, I can see you. Actually we are all in our respective offices. This is a virtual environment around the VR scene. There are translucent characters around me. Chatting with me, like floating in my office, is the same, as long as the wearable device can be cut to this kind of just needed, its market size is limitless." This point has also been recognized by Lvfengtai CEO Liao Chunyuan. “We need to profoundly understand the needs of users in the vertical industry. AR and VR are technologies that must be combined with the industry, and then play their biggest role in the vertical landing. It will be the largest for our startup companies. Entrepreneurial economic value." Industrial Application Before this exhibition, each home was not only used to display their final products, but also to restore the working principles and technologies to a certain extent. The section dedicated to the description of the optical module was specifically shown on the booth of the AVIC technology. "This module is mainly for you to experience the change of the visual difference. Before everyone saw that all the objects are on a plane, but now it will simulate your eyes, when you see the A point in front of the back end of the B point It's ambiguous, and when you see point B, point A will be blurred, by showing a kind of depth-of-field imaging effect.†Inventec COO Hu Jinxin told CBN reporters. AVIC's AR binoculars are currently in volume production and have been used in GE Shenyang's factory. The FOV (field of view) of this product is 40 degrees. The advantage is that the imaging range is large. However, in order to see the complete imaging, it is necessary to debug the fixed position of the head. Otherwise, only partial images can be seen. Hu Jinxin said that they will also take some new actions in the consumer sector in the second half of the year. Also in front of the booth are the results of the display of cooperation there is a bright wind table, through the independent choice of colors and materials and see the final effect of experience design bathroom cabinet products fun, this is the bright wind Taiwan and Kohler brand cooperation. A number of visits can be found that after the WWDC Apple Developers Conference, the release of Apple's ARkit sparked an explosion in the industry. But is it really a blessing for start-up companies to join big companies? Kuang Zheng believes that there are standards for reference from the presentation of top-level products to the underlying SDK (software development kit), which is what big companies do best at doing. "We know that Google is best at setting standards. Apple iOS and these standards will not let small companies live after the standard is set. After that, small companies will live more smoothly and more." “A large platform out of the SDK is more advantageous than disadvantages for the entire industry, and certainly has a certain impact on the relevant industry employees and companies, but the impact is limited, and more importantly, it is two points. The first is that for the vertical industry To optimize, the second combination of hardware and software, this large platform is not willing, or that it will do so will be relatively high cost.For example, for the light table is not to do universal AR global platform, which is not suitable for us to do However, we can do a certain industry, such as the industrial industry, the education industry, we will do more. From the hardware, software, and applications mentioned earlier specifically for the industry to optimize." Liao Chunyuan said.