The smart home appliance standard was released, and artificial intelligence showed the greatest development trend!

Artificial intelligence has been showing its strong vitality in the field of home appliances. Many industry experts believe that smart appliances will become mainstream in the near future. It is reported that the Ministry of Industry and Information Technology recently issued the “Light Industry Development Plan (2016-2020)”, which clearly stated that it will promote intelligent manufacturing in the household appliance industry and accelerate the application and industrialization of smart manufacturing hardware and software products. The China Household Electrical Appliances Research Institute released the real-time rules and technical specifications for the first intelligent air conditioner in the country, "Room Air Conditioner Smart Index Certification," which is also China's first standard for smart home appliances. The release of this news undoubtedly brought a spring breeze to the smart home appliance market.

Climbing the hills of smart appliances, the Internet becomes a source of strength

The rapid development of the Internet in recent years has brought great opportunities to various industries. Of course, the home appliance industry is also one of them. Including Haier, Gree, Midea, Changhong and other home appliance companies is a good example. Based on the "All Things Connected" based on the comprehensive intelligence of home appliances, they developed products and data connections that enable interconnection and interoperability between smart home appliances. And through data analysis to achieve a good operation on the Internet, and in turn in the field of e-commerce there has been a huge breakthrough.

Although the home appliance industry has shown great potential under the impetus of the Internet, traditional home appliances have been left behind after the rise of smart home appliances. Enterprises such as Haier, TCL, Midea, Gree, and Changhong have opened an “Internet of Things” smart home appliance. In the networking era, Smart TVs, smart air conditioners, smart washing machines and other products were introduced. In May, Alibaba launched a “net-net campaign” on the Internet. It will mainly involve the hemispheres of electric water heaters, rice cookers, electric hot pots and other products, Rongshida, and Triangle. Brand, Jujole, Idlake, Chopin, the new role model, and Chuor were "retired." Then the classic cherry blossom air conditioner, KOKHNKA, SONBOY and BAISENSE brand TVs, as well as YOKO washing machines, OPAICN water heaters are all off the shelf, and are not allowed to go online again.

Intelligent life is no longer in sight

Although the concept of smart home is more emphasis on networking and connectivity, it has always lacked a "core brain" call for the Internet of Things and simply requires human operations to truly address the needs of users. With the introduction of various policies, artificial intelligence appliances can not only achieve better and faster development, but also can “review” themselves and provide better service to users within the relevant specifications.

Some of these attentive merchants have discovered that manipulating TVs has shifted from physical buttons to now using remote controls, but the use of search technology on set-top boxes is a bit trickier to use. The future smart TV interactive interface should be the user can freely talk to it. In the face of the current smart marketplace that has opened up in the market, the challenge is the transformational challenge from the hardware to the ecosystem. We have also seen many businesses actively respond to policies. For example, at the recent smart air ecology conference in 2017, Midea’s flagship air-conditioning products plan to make indoor air smarter by implementing intelligent upgrades of full-line frequency conversion products and supplementing small products, as well as with the mainstream Alibaba Cloud and Xiaomi Cloud. Jingdong Cloud, LeTV Cloud, and Huawei Cloud Platforms realize technical cooperation and interconnection.

Artificial intelligence is the future trend, and quality and price are the basic driving forces

The most typical performance of smart home appliances should be artificial intelligence. In other words, machines can evolve, self-learn, even self-thinking and skeptical, so that data can have a greater effect, and the machine's future connected services will become more humane. At present, Changhong, Haier, TCL, Midea and other companies have begun exploration and experimentation. Changhong Group is one of the earliest companies that have quietly tested artificial intelligence in household appliances companies. Recently, Changhong has introduced an artificial intelligence television, which has made a major breakthrough in the interactive mode of previous voice control televisions. It can realize natural language interaction. Changhong's artificial intelligence televisions are implemented in humans and machines in terms of audio and video, education and news. Within 30 meters, natural voice interaction can be achieved, voice recognition rate reaches 97%, and the cloud big data is used to provide user-needed content to solve some of the user's pain points. Similarly, the introduction of various new regulations will also have more stringent monitoring of intelligent product quality and functionality.

According to Xiaobian's understanding, in order to introduce better products within the specifications, the merchants have not given up the quality supervision and control of the hardware. First, Haier Washing Machine implemented "hardware free", and implemented "hardware free" on refrigerator products in the following May; then, LeTV Super TV also announced the free ecological battle of hardware to seize market share. "Hardware is free from industry attention, but it is not a marketing tool. What is more important is the business model of traditional enterprises and Internet companies." Shi Lei, general manager of Changhong, said that the contents and services of television products are also products and businesses. The key to mode competition. According to industry insiders, intelligent hardware is really to help users solve problems and bring more comfortable and intelligent life experiences to users. That is, what functions are needed by users and businesses can help users do these things. It is expected that domestic appliance manufacturers will seize new opportunities for the introduction of smart home appliances, carry out continuous research and development, and lead the industry.

Although artificial intelligence appliances can certainly solve some of the user's troubles, improve the quality of life and the user's new awareness, but artificial intelligence into home appliances has a pain point that the price will not be cheap. This is also one of the main reasons for the difficulty in breaking through artificial intelligence projects. In the future, home appliance giants will play an important role in the popularity of artificial intelligence and the wave of commercial use, and the landing of artificial intelligence in the field of home appliances also needs to see whether companies are really exploring a powerful business model. It is hoped that while respecting the technology and quality of smart home appliances, businesses should timely adjust strategic measures, reach compromises with the psychological prices of public users, and enter the business model of “smart unification” and “unity of mass users” as early as possible. In the future development of smart appliances, it shines.

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