Smart TVs are replacing traditional TVs and returning to people’s lives through the Internet and smart platforms. As an important part of the living room, smart TVs have become the most popular tool for people after computers, mobile phones and tablets.
Currently, modifying customized Android has become a favored operating system for many smart TV manufacturers. At the same time, online shopping malls have become one of the built-in applications for television systems, but considering the popularity of computers and mobile shopping, coupled with the poor interaction of smart TVs. The way, the shopping mall seems to be a tasteless product for smart TV manufacturers.
According to a research report, the average daily viewing time of smart TVs is 1.68 hours. This number is obviously much smaller than that of computers and mobile phones. However, many smart TVs have nearly one minute of advertising screens for the new era of television when they are powered on. Shopping provides a focus. For the time being, the advertisements at boot time are either pure commercial advertisements or main push products in the shopping mall. Considering the inconvenient interactive manner in which the smart TV relies on the remote controller, the users are more willing to obtain advertisement information. Shopping with a mobile phone or a computer, and the inconvenience of paying in the TV platform directly reject many potential customers.
It can be said that smart TV is indirectly promoting the e-commerce platform.
Compared with simply selling advertisements, I think the smart TV shopping mall should cooperate with the e-commerce platform instead of building its own shopping platform. A user is more likely to accept the existing several home appliance business platforms, but the self-built e-commerce platform is far from being comparable to Tmall Jingdong in terms of resources and management. I think the cooperation between smart TV and e-commerce platform can have the following two modes.
1, in-depth cooperation with a home appliance business
Collaborate in depth with powerful e-commerce platforms to build a smart TV shopping mall into a customized version of the e-commerce platform in the TV field. By tying the TV and the user's bond in the e-commerce platform account, you can use the e-commerce platform's rich merchandise resources, but also according to the user's shopping conditions targeted advertising recommendations, but also saves the construction and management of the platform cost.
With the e-commerce platform in-depth cooperation, you can use the e-commerce platform's payment software to scan code payment on the TV, thereby reducing the user's shopping threshold, and the sale of goods is more secure. The data shows that O2O and online sales of smart TVs have already accounted for about 30% of sales. The in-depth cooperation with e-commerce platform will undoubtedly play a positive role in promoting sales of smart TVs on its platform.
The reason why smart TV's online shopping is windy and has a great relationship with the user's shopping habits. Smart TV, as an important part of the smart home and living room economy, combined with the advantages of a large screen, is bound to become an important network entry in the future. Drawing on the operating experience of the e-commerce platform and gradually nurturing users' TV shopping habits, it is particularly important for the development of smart TVs.
2, take the director of public interest to do shopping guide
If it is said that in-depth cooperation with a home appliance business platform may make smart TV manufacturers passive, then the interest in shopping guides may also be a new choice. Today's headline reading tools can still become e-commerce shopping guides. The networking of all hardware devices will give people endless imagination. Smart TVs are the display tools that directly deal with users, and e-commerce shopping guides are also a matter of course.
According to the user's preferences for television programs can already understand some of the user's interests, if you and the user's social account binding, can be done as the same as today's headline e-commerce shopping guide. The one-minute advertisement duration at the time of starting up allows the user to have time to take out the two-dimensional code of the mobile phone scanning advertisement page, thereby entering the corresponding e-commerce website to browse the product details.
Ali Mama has already opened the corresponding API interface, Jingdong and other e-commerce platforms have also taken action. Smart TV shopping guides can be said to have no major obstacles. Users can collect more user data through shopping guides. It is also a good idea to use your own targeted e-commerce after solving the interactive issues of smart TVs.
Online shopping is only a part of smart TVs. Given the hardware properties of smart TVs, games and audio/video entertainment are also very promising. Many mobile game manufacturers have come on the way to the market. The huge screen of smart TVs has the advantages of games. It is recommended that TV companies cooperate with game companies early. In general, virtual shopping in games is more profitable. Smart TVs also have a tendency to become mainstream gaming platforms. Compared with the game, in video and audio entertainment, paid subscriptions and viewing are more common ways of earning money, but there is not much discussion here.
The emergence of smart TVs has broken the prediction that television will die, but the era of hardware profit has come to an end. Internet companies such as LeTV and Xiaomi have joined the battlefield of smart TVs. They are nothing more than fancy of the many possibilities that smart TVs bring to e-commerce companies and games. This also means that TV makers are cultivating e-commerce companies while competing in products. Now.
In the traditional television era, TV shopping has become so popular that the smart TV network has brought more possibilities to e-commerce. In 2013, total TV sales in the Chinese market was 43.13 million units, of which smart TV sales were 21.7 million units, accounting for 52% of the total. The market for smart TVs has grown and the e-commerce platform has been gearing up. Today, I would like to chat about the many possibilities that smart TVs bring to e-commerce companies.
Currently, modifying customized Android has become a favored operating system for many smart TV manufacturers. At the same time, online shopping malls have become one of the built-in applications for television systems, but considering the popularity of computers and mobile shopping, coupled with the poor interaction of smart TVs. The way, the shopping mall seems to be a tasteless product for smart TV manufacturers.
According to a research report, the average daily viewing time of smart TVs is 1.68 hours. This number is obviously much smaller than that of computers and mobile phones. However, many smart TVs have nearly one minute of advertising screens for the new era of television when they are powered on. Shopping provides a focus. For the time being, the advertisements at boot time are either pure commercial advertisements or main push products in the shopping mall. Considering the inconvenient interactive manner in which the smart TV relies on the remote controller, the users are more willing to obtain advertisement information. Shopping with a mobile phone or a computer, and the inconvenience of paying in the TV platform directly reject many potential customers.
It can be said that smart TV is indirectly promoting the e-commerce platform.
Compared with simply selling advertisements, I think the smart TV shopping mall should cooperate with the e-commerce platform instead of building its own shopping platform. A user is more likely to accept the existing several home appliance business platforms, but the self-built e-commerce platform is far from being comparable to Tmall Jingdong in terms of resources and management. I think the cooperation between smart TV and e-commerce platform can have the following two modes.
1, in-depth cooperation with a home appliance business
Collaborate in depth with powerful e-commerce platforms to build a smart TV shopping mall into a customized version of the e-commerce platform in the TV field. By tying the TV and the user's bond in the e-commerce platform account, you can use the e-commerce platform's rich merchandise resources, but also according to the user's shopping conditions targeted advertising recommendations, but also saves the construction and management of the platform cost.
With the e-commerce platform in-depth cooperation, you can use the e-commerce platform's payment software to scan code payment on the TV, thereby reducing the user's shopping threshold, and the sale of goods is more secure. The data shows that O2O and online sales of smart TVs have already accounted for about 30% of sales. The in-depth cooperation with e-commerce platform will undoubtedly play a positive role in promoting sales of smart TVs on its platform.
The reason why smart TV's online shopping is windy and has a great relationship with the user's shopping habits. Smart TV, as an important part of the smart home and living room economy, combined with the advantages of a large screen, is bound to become an important network entry in the future. Drawing on the operating experience of the e-commerce platform and gradually nurturing users' TV shopping habits, it is particularly important for the development of smart TVs.
2, take the director of public interest to do shopping guide
If it is said that in-depth cooperation with a home appliance business platform may make smart TV manufacturers passive, then the interest in shopping guides may also be a new choice. Today's headline reading tools can still become e-commerce shopping guides. The networking of all hardware devices will give people endless imagination. Smart TVs are the display tools that directly deal with users, and e-commerce shopping guides are also a matter of course.
According to the user's preferences for television programs can already understand some of the user's interests, if you and the user's social account binding, can be done as the same as today's headline e-commerce shopping guide. The one-minute advertisement duration at the time of starting up allows the user to have time to take out the two-dimensional code of the mobile phone scanning advertisement page, thereby entering the corresponding e-commerce website to browse the product details.
Ali Mama has already opened the corresponding API interface, Jingdong and other e-commerce platforms have also taken action. Smart TV shopping guides can be said to have no major obstacles. Users can collect more user data through shopping guides. It is also a good idea to use your own targeted e-commerce after solving the interactive issues of smart TVs.
Online shopping is only a part of smart TVs. Given the hardware properties of smart TVs, games and audio/video entertainment are also very promising. Many mobile game manufacturers have come on the way to the market. The huge screen of smart TVs has the advantages of games. It is recommended that TV companies cooperate with game companies early. In general, virtual shopping in games is more profitable. Smart TVs also have a tendency to become mainstream gaming platforms. Compared with the game, in video and audio entertainment, paid subscriptions and viewing are more common ways of earning money, but there is not much discussion here.
The emergence of smart TVs has broken the prediction that television will die, but the era of hardware profit has come to an end. Internet companies such as LeTV and Xiaomi have joined the battlefield of smart TVs. They are nothing more than fancy of the many possibilities that smart TVs bring to e-commerce companies and games. This also means that TV makers are cultivating e-commerce companies while competing in products. Now.
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