According to statistical data from relevant research institutions, Philips TVs have a hundred-year history of strong growth in the collective downturn and continuous loss of many TV companies. From 2014 to 2015, Philips TV sales have broken through from 800,000 to 1.8 million. The growth of % is a miracle of color TV industry. In addition, in the past 2016, the sales volume of Philips TV China exceeded 2.4 million units. In the past quarter of 2017 alone, Philips TV continued to lead all foreign brands with 637,000 units. It has to be said that Philips, which has achieved remarkable results, has firmly secured the top spot for foreign brand TV sales. What are the factors that cannot be ignored behind the dazzling achievements of Philips TV with a hundred years of history? Brand value makes Philips unique In 1891, when Gerard-Philips founded the company in Eindhoven, the Netherlands, and began manufacturing incandescent lamps and other electrical products, Philips, the world's largest electrical company, took root. During World War I, Philips began patenting its products in the field of X-ray radiation and radio reception, which marked the beginning of the diversification of Philips products. Following the introduction of medical X-ray tubes in 1918, Philips began experimenting with television in 1925. For many years thereafter, Philips has also contributed to the recording, dissemination and reproduction of television images. In 2010, Philips Electronics announced that it has reached a cooperation with the TPV Group and is responsible for the purchase and distribution of Philips branded TVs in the Chinese mainland market. China's sales, development, production and manufacturing of Philips TVs are strictly conducted in accordance with the standards of the Royal Philips of the Netherlands. In keeping with the same, Philips TV, which has continued its 126 years of brand heritage, has taken a place among many foreign brands such as Sharp, Sony, and Samsung. This also provides an opportunity for the gorgeous turnaround behind Philips TV. Marketing Strategy Makes Philips Gorgeous Turn Ten years ago, Philips TV was absolutely nobility with “3Sâ€. However, due to the "mistakes" in decision-making, Philips TV produced many changes around 2010. Since then, all the shares of LG-Philips LCD have been sold out, and after that, Philips TV has cooperated with various OEMs and brands of TCL and TPV, and Philips TV has become Suning's underwriting brand. Philips dropped even lower on the TV data charts, and even the top 20 could not make it. However, as Philips, which has a century of history, did not sink into this, in 2014, Philips had new ideas for strategic changes. The first thing to change is the channel. Philips TV seizes the opportunity of online sales, fully embraces the e-commerce platform, and “puts all the money behind†and actively cooperates with the e-commerce node, so that sales of Philips TV have been greatly improved. In addition, at the end of 2016, Philips and Suning reached a strategic cooperation and officially entered the Suning offline store. Less than six months, Philips TV "Internet +" direct sales stores have covered most of the first-tier and second-tier cities of Suning's core stores, successfully breaking the online "cloud platform" and offline stores combined with the "new retail" model. While adhering to the concept of “good hardware + good content + good brandâ€, we insisted on introducing online sales promotion methods such as new product pre-sale, brand day, and day exploding models to the offline, and through the laying of “Internet+†direct sales stores to promote online Under the integration, the “new retail†model was promoted, and the value of traditional flagship stores and experience stores increased. On the other hand, Philips is focusing on building a "visionary new ecology". A complete ecological closed loop has been formed involving all upstream and downstream industries, including products, platforms, users, and services. Create an open content cooperation platform, and strategic cooperation with domestic mainstream content service providers such as Penguin TV, Ali Family Entertainment, Little Whale, Kiwi TV, PPTV Juli, etc. Through the combination of software and hardware, Philips will create a "visionary new ecology." At this point, Philips TV finally turned gorgeous after years of indulging in it. The core technology helps Philips achieve brilliant results Although brand value and sales strategy are important, product quality is the basis for achieving the goal of reshaping the glory. For this reason, Philips TV's attitude in research and development, assiduously researching and improving, has enabled Philips TV to develop the strength of the industry. In terms of product layout, Philips aims at the OLED TV market, relying on its own strong technical strength and more avant-garde design concepts to create a flagship 9-series Ambilight OLED TV. From the point of view of strength performance, Philips' flagship OLED TVs have very delicate image expression capabilities, combined with their unique Ambilight technology, to create a visual impact for consumers with a sense of field. In addition, with the addition of 4K HDR technology, stereo surround sound technology and the appearance of all-metal luxury back-to-back processes, Philips' flagship OLED TV has become one of the few benchmark products in the industry, fully meeting the needs of the most discerning consumers in the industry. Purchase requirements. Particular attention needs to be given to the fact that Philips OLED TVs have Ambilight technology, which is Philips' unique killer technology for color processing technology. It is possible to provide TV walls of different colors according to specific TV scenarios, creating a wide field of vision like a big screen, which brings interesting and lively visual experiences to TV viewing. Thanks to the extremely user-friendly design of Ambilight, Philips Ambilight OLED TVs can create an extraordinary viewing experience for consumers. The more horrendous Philips Overview of this home appliance circle, high-end, intelligent has become the mainstream trend of the development of the industry, Philips in response to market demand, and did not ignore the display technology of the product itself, through the debut of the new OLED TV, once again let consumers witness The strength of Philips TV in the color TV field. In addition, while enhancing image quality and improving technology, Philips' original Ambilight technology was added to make the picture and color of the TV more perfect, which truly satisfied the pain points and needs of consumers. As a century-old hero, it is no coincidence that Philips TV has achieved all the advantages of today. Its mode and development trend both cater to the current mainstream, and at the same time, it also innovates in pre-sales and after-sales services. Close to consumer needs. Because of this, we have reason to believe that Philips can continue to write the myth of foreign brands in the Chinese market. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.