With the development of the Internet of Vehicles, what will the future smart car society become?
The ancients always liked to put "heart" in the first place. This is because people at that time still lacked enough understanding of the "brain". People are like this, the car is not what it is. In the past, “heart†(engine) has always been the core of competition between cars and cars, but since its development, more and more people have begun to notice the value of “brainâ€. Especially in the field of luxury cars, who has the strongest brain almost means having the dominance of the future market.
Of course, the "brain" that I mentioned here is definitely not a cold-on-car hardware, but a set of mobile internet systems with the Internet of Vehicles as the core. This includes not only navigation, connectivity experience, remote services, but also a whole new set of car experience for security, diagnosis, and convenience. If you want to develop the "car brain" from the era of the navigation system, the first great navigation in human history - the entire navigation system of the Apollo moon landing program was developed by General Motors.
Car "brain" development
Broadly speaking, car networking should evolve from in-vehicle multimedia systems. From the earliest radio (radio waves) to subsequent satellite positioning navigation. Of course, the real prototype of the "vehicle brain" is the human-computer interaction system that has been developed in the luxury car field in these years, such as Cadillac's CUE, BMW's i-Drive, Mercedes-Benz's Command and so on. Since then, the car is no longer just a steel machine that can only be controlled by the owner. Through the man-machine interface, the owner can learn more about the vehicle and also make various settings for the vehicle according to individual needs.
However, this alone is still far from the understanding of the "brain". Then, to truly achieve interoperability between people and vehicles, to control the vehicle in real time, and even to remotely understand and control the vehicle, it must rely on mobile internet. When it comes to this, it is easy to think of OnStar. Perhaps in the initial understanding, OnStar is just a remote service system that can realize accident warning, remote service, etc., but behind it, it is based on mobile internet - no mobile internet, all of OnStar Anjixing Nothing can be said about the function.
Why do people think of OnStar Anjixing as soon as possible, not G-BOOK, and not BMW Connect? On the one hand, it was launched in 1996, and the OnStar Anjixing was launched in 1996. It is the world's first in-car hands-free voice communication system. On the other hand, it is popularized – there are currently 2.3 million vehicles in the world equipped with OnStar Anjixing, with an interaction of up to 1 billion, which is far from comparable to other brands' interconnected systems. So from this perspective, it is no objection to say that GM was the founder and leader of mobile internet in the past.
Luxury car mobile internet status competition
If in the 1990s, the only part of the luxury car sector with mobile internet was Cadillac, then the current luxury car field can basically be counted as full. Even so, the difference still exists.
Cadillac's new ATS-L, which was launched not long ago, should be regarded as the most representative and most comprehensive vehicle in the field of mobile internet. With the launch of the new ATS-L, GM has created a NO.1 - the world's first production model with deep integration of 4G LTE and Apple CarPlay. Compared to other brands, whether it is BMW's BMW Connected Drive, Mercedes-Benz's COMAND Online, Volvo's VOLVO On Call, or even a 17-inch large screen Tesla, all use 3G mobile networks. And like Audi, there is no mobile internet system in the A4L model with the same ATS-L.
So where is the 4G LTE of ATS-L? The most intuitive is of course the speed - the network speed is 10 times faster than 3G. This speed upgrade can make the signal more stable on the one hand (this is very important for the car interconnection), and on the other hand, it is beneficial to upgrade the in-vehicle system, get more functions and a more comprehensive and intelligent user experience. For example, ATS-L's remote self-test system covers driving computer self-test + Anjixing regular self-test report + Anjixing real-time self-test + Anjixing remote self-test. In remote control and anti-theft tracking, ATS-L can realize remote opening and closing door lock, remote starting vehicle, remote positioning, remote speed limit, and remote fuel cut. The new electronic fence function also allows the owner to freely set a safe area through the APP - once the vehicle leaves or enters the area, the owner can get SMS notifications. If you can achieve all of these functions at the same time, there is no one in the brand models other than GM.
The true value of ATS-L's 4G LTE is not here. Since the 4G module is deeply integrated in the vehicle bus system, it is equivalent to the brain system that is actually implanted in ATS-L. From the appearance, it can realize the world's first Car-Fi, while meeting the simultaneous connection of 7 devices of the vehicle occupants. At a deeper level, it is equivalent to providing ATS-L's brain with a high-speed interface to access the mobile Internet, laying the foundation for the next car networking ecosystem. From this perspective, its value for the development of the Internet of Vehicles may be much greater than the functions exhibited at this stage.
Of course, ATS-L's Carplay, as well as support for Apple Watch, is also unique in its class. With it, the owner can use the car system to achieve some of the most commonly used functions of the iPhone. This is equivalent to letting the owner's mobile internet use, and can achieve "cloud synchronization" during driving.
Through this cross-evaluation comparison, we can see that the leading edge of GM in the field of mobile internet is still very obvious.
The future of car networking: convergence is an inevitable trend
Mobile internet and car networking are all fashionable things in the present or in the future, but in fact, it can also be traced back to the source. As mentioned before, the generalized car networking interface can be traced back from the car radio. GM's past and present leadership in the field of car networking is no accident. Perhaps you don't know, GM has created N firsts in the "mobile interconnect" field. For example, in 1997, the first auto show highway technology, the first workshop interconnect (V2V) in 2005, and the first in 2010 to use the car network to solve the future urban personal transport EN-V concept car, etc., plus The first introduction of hands-free voice communication (OnStar), the first complete vehicle integration of 4G LTE, this vein can be seen that GM is a forward-looking, planning and continuous process in the field of car networking.
So where is the next step in the car network going? While the hardware has been upgraded, GM's three cores of the 2015-2020 car networking strategy may give some inspiration. These three cores are in-vehicle information services (all in control), mobile entertainment/consumption (more driving pleasure), smart driving (more driving assistance, smart ecosystem and intelligent transportation). From this plan, the future development of car networking will be an inevitable trend. The integration referred to here includes the integration between car companies and mobile internet operators, and the integration between car companies and professional Internet companies. For example, there are professional companies to provide services such as entertainment and road planning. At this time, the key to car companies is to create a “rich interface†and upgradeable platform, together with Internet companies, to guide the new connected lifestyle of the future smart car society.
Summary :
With the development of the Internet of Vehicles, what will the future smart car society become? Even people with more imagination can't give accurate answers right now. This is like the fact that no one could imagine that a decade ago, mobile internet and smartphones could become so powerful and indispensable. In this development process, the competition of car companies is likely to happen similar to the dramatic events from Nokia to Apple. The era of winning the market by relying on the "heart" will probably never return, and then it will enter the era of "spelling the brain." Who has the strongest brain, who is the first to enter the smart car society, who is likely to become the new master of the future car market.
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