2018 global smart speaker market sales analysis, Google still maintained its leading position in the second quarter

According to Canalys analyst reports, the global smart speaker market grew by 187% in the second quarter of 2018. The total shipments of Apple, Google, Xiaomi, Amazon and others were 16.8 million units, up from 9 million units in the first quarter.

2018 global smart speaker market sales analysis, Google still maintained its leading position in the second quarter

Google Home and Google Home mini were the best-selling smart speakers in the first quarter of 2018. They also maintained a leading position in the second quarter, with 5.4 million units sold. Amazon won second place, with 4.1 million Echo series speakers shipped, Alibaba and Xiaomi ranked third and fourth respectively, with a total shipment volume of 5 million.

2018 global smart speaker market sales analysis, Google still maintained its leading position in the second quarter

HomePod was not mentioned in Canalys' report. The company said that Homepod ranked third in the United States, but failed to rank in the top four globally. Its market share was 4% in July this year, and it is expected to rise to 10% in 2020.

With 68% of Amazon's shipments and 58% of Google's shipments, American companies are still the giants in the smart speaker market. But China is also a new force that cannot be underestimated. In the second quarter of 2018, China’s smart speaker shipments increased by 52%, compared to only 16% in the United States.

In China, the biggest winners are Alibaba and Xiaomi. At present, Alibaba's Tmall Genie speakers have a 50% market share, and Xiaomi is also struggling to catch up. The sales of its Xiaomi mini speakers increased by 228% in the quarter.

2018 global smart speaker market sales analysis, Google still maintained its leading position in the second quarter

Canalys research analyst Hattie He said: “China’s smart speaker market will soon become a big-name battlefield, and it is difficult for small manufacturers to catch up with market share. Both Alibaba and Xiaomi rely on aggressive price cuts to create demand. Both companies There are funds to support marketing and hardware subsidies to quickly build a user base. Although the actual level of user demand for smart speaker products has not yet been confirmed, China is gradually replacing the United States. The challenge for local suppliers is still to increase user stickiness and increase user stickiness. Earn revenue from the growing installed base of smart speakers."

"In a previous report, Canalys predicted that the shipment of smart speakers will reach 100 million units (up from less than 50 million at the end of 2017). By 2020, the market will more than double to 225 million. station.

At the same time, the company also predicts that Amazon's market share will continue to decline, from 50% in 2018 to 34% in 2022.

According to Global Market Insights, by 2024, the value of the global smart speaker market may be as high as 30 billion U.S. dollars.

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