According to the latest statistics released by the National Bureau of Statistics, the population of people aged over 60 last year increased by 8.86 million from the previous year. This means that 24,000 people are added every day, and in less than 4 seconds, one person enters the age group of over 60.
As a center product of home living room entertainment, TV has evolved in recent years in various functions, fashion, youth, and smart cards. However, few companies actually pay attention to the most frequently used elderly. How to allow older people to watch TV better reflects not only the market's sensitivity but also the feelings of caring for the elderly, or the thinking of the TV industry's operation in focus.
The 230 million elderly population should not be ignored
Many TV companies nowadays like to use a variety of black technologies to package their products when they are released, and dedicate themselves to various technical terms and parameters. In addition, the focus of products and markets is more directed at younger groups and they all want their products to become "the first television for young people."
However, a reality that cannot be ignored is that it is the elderly and children who are now sitting in front of their televisions the most. According to statistics, last year, China’s population over the age of 60 has exceeded 230 million. Is it that such a large group of people should be ignored and forgotten by enterprises?
Many current TV products have made a fuss about intelligence, but the real intelligence should not be to improve the user's usage threshold, but to make the user's experience easier and more convenient.
For the elderly group, the pain point of smart TV use lies in two aspects:
The first is the complexity of the operating system. Nowadays, many brands have developed their own smart operating systems. However, these systems are often too complex. Older people with weak learning ability simply cannot accept complex process designs and find it difficult to find and switch their favorite content.
The second is that the design of the remote controller is not concise. The remote control is the most important interactive tool for the elderly, and many products are too complex in design, with too many keys and complicated operations.
So, how should a television suitable for the elderly be designed?
It's time for Xiaoxin TV to come
Yesterday, Changhong cooperated with Kangxi to launch the Xiaoxin series of televisions that focused on the elderly market and tried to solve the pain points of the above products. Mr. Guo Dexuan, deputy general manager of Sichuan Changhong Electric Appliance Co., Ltd. and chairman of Sichuan Changhong Multimedia Industry Group, said at the press conference that Changhong and Kangye cooperated to launch the Xiaoxin series TV, which is not only easy to operate but also convenient to use. One of the bigger points of appeal is to use this TV to bring parents and children closer together.
While solving the cumbersome and painful point of operation, Changhong’s TV is also specially developed for middle-aged and elderly people to develop “emotional†application system interfaces. Entering a special customized interface, remote assistance, video calls, video and push, one-touch calling, and appointments can be realized. The "feature characteristics" most frequently needed by elderly people such as registration and remote consultations.
In addition, Xiaoxin TV supports the interaction between mobile phones and TVs. It can remotely broadcast programs for parents and do a proper filial piety. In addition, it can also realize online appointments, remote medical consultations and health consultations, which not only saves a lot of time, but also adds more protection to the healthy life of parents. You can video call and share photos from your phone to your TV wherever you are. Let the old man in your home know what you are doing. The old man receives pictures transmitted by the children on TV and feels the joys and sorrows of the family. Parents who are home-based pensioners do not feel lonely.
Focused refinement of operations is a trend
After the television entered the smart age, it changed from the original sunset industry to the sunrise industry, and TV's market operation strategy became more differentiated.
In the past, the homogenization of television companies was very serious. Everyone competed in terms of product prices, parameters, channels, and other indicators. There were few ideas and practices for subdividing people and operating in detail. However, this situation has now completely changed. Both Internet companies and traditional enterprises are increasingly operating in different segments.
From the point of view of the Internet companies, they are more focused on online desktop or channel operations to achieve the focus of a single TV to meet the needs of all home users.
The manufacturing giants represented by Changhong not only follow the practice of operating under the cable market, but also cut the market from the end of the whole machine. For example, Changhong’s Xiaoxin TV focuses on the elderly market, but before this, it has also jointly established a market for children with Tencent. Children's TV.
In the trend of consumption upgrades and market differentiation, Changhong's focus on the market and the crowd's operation is worthy of television brands. The television industry may trigger a new round of competition in the market segment.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
As a center product of home living room entertainment, TV has evolved in recent years in various functions, fashion, youth, and smart cards. However, few companies actually pay attention to the most frequently used elderly. How to allow older people to watch TV better reflects not only the market's sensitivity but also the feelings of caring for the elderly, or the thinking of the TV industry's operation in focus.
The 230 million elderly population should not be ignored
Many TV companies nowadays like to use a variety of black technologies to package their products when they are released, and dedicate themselves to various technical terms and parameters. In addition, the focus of products and markets is more directed at younger groups and they all want their products to become "the first television for young people."
However, a reality that cannot be ignored is that it is the elderly and children who are now sitting in front of their televisions the most. According to statistics, last year, China’s population over the age of 60 has exceeded 230 million. Is it that such a large group of people should be ignored and forgotten by enterprises?
Many current TV products have made a fuss about intelligence, but the real intelligence should not be to improve the user's usage threshold, but to make the user's experience easier and more convenient.
For the elderly group, the pain point of smart TV use lies in two aspects:
The first is the complexity of the operating system. Nowadays, many brands have developed their own smart operating systems. However, these systems are often too complex. Older people with weak learning ability simply cannot accept complex process designs and find it difficult to find and switch their favorite content.
The second is that the design of the remote controller is not concise. The remote control is the most important interactive tool for the elderly, and many products are too complex in design, with too many keys and complicated operations.
So, how should a television suitable for the elderly be designed?
It's time for Xiaoxin TV to come
Yesterday, Changhong cooperated with Kangxi to launch the Xiaoxin series of televisions that focused on the elderly market and tried to solve the pain points of the above products. Mr. Guo Dexuan, deputy general manager of Sichuan Changhong Electric Appliance Co., Ltd. and chairman of Sichuan Changhong Multimedia Industry Group, said at the press conference that Changhong and Kangye cooperated to launch the Xiaoxin series TV, which is not only easy to operate but also convenient to use. One of the bigger points of appeal is to use this TV to bring parents and children closer together.
While solving the cumbersome and painful point of operation, Changhong’s TV is also specially developed for middle-aged and elderly people to develop “emotional†application system interfaces. Entering a special customized interface, remote assistance, video calls, video and push, one-touch calling, and appointments can be realized. The "feature characteristics" most frequently needed by elderly people such as registration and remote consultations.
In addition, Xiaoxin TV supports the interaction between mobile phones and TVs. It can remotely broadcast programs for parents and do a proper filial piety. In addition, it can also realize online appointments, remote medical consultations and health consultations, which not only saves a lot of time, but also adds more protection to the healthy life of parents. You can video call and share photos from your phone to your TV wherever you are. Let the old man in your home know what you are doing. The old man receives pictures transmitted by the children on TV and feels the joys and sorrows of the family. Parents who are home-based pensioners do not feel lonely.
Focused refinement of operations is a trend
After the television entered the smart age, it changed from the original sunset industry to the sunrise industry, and TV's market operation strategy became more differentiated.
In the past, the homogenization of television companies was very serious. Everyone competed in terms of product prices, parameters, channels, and other indicators. There were few ideas and practices for subdividing people and operating in detail. However, this situation has now completely changed. Both Internet companies and traditional enterprises are increasingly operating in different segments.
From the point of view of the Internet companies, they are more focused on online desktop or channel operations to achieve the focus of a single TV to meet the needs of all home users.
The manufacturing giants represented by Changhong not only follow the practice of operating under the cable market, but also cut the market from the end of the whole machine. For example, Changhong’s Xiaoxin TV focuses on the elderly market, but before this, it has also jointly established a market for children with Tencent. Children's TV.
In the trend of consumption upgrades and market differentiation, Changhong's focus on the market and the crowd's operation is worthy of television brands. The television industry may trigger a new round of competition in the market segment.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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