Brand is the core value of enterprises going to the international market, and brand building is increasingly valued by Chinese companies. On June 28, 2010, World Brand Lab (World Brand Lab) released the 2010 China 500 Most Valuable Brands list at Beijing Marriott Hotel. Among them, NVC Lighting ranks first in the value of lighting brands with a brand value of 2.518 billion yuan.
NVC Lighting ranks first in the industry brand value
On June 28, 2010, World Brand Lab released the 2010 (seventh) "China's 500 Most Valuable Brands" list at Beijing Marriott Hotel. This list revolves around "Green Ideas and Social Media". Expand and focus on discovering companies and media that have made outstanding contributions to environmental protection, low carbon emission reduction, and social responsibility. Among them, NVC Lighting ranks first in the value of lighting brands with a brand value of 2.518 billion yuan.
It is understood that the 2010 China 500 Most Valuable Brands evaluation team does not accept the company's own registration. Any company that has received notification from the World Brand Lab indicates that the company's brand has been included in the candidate and tracked, the value of these brands. Generally it is 6-1 billion yuan. NVC Lighting, which produces and promotes energy-saving lamps and other products, was selected and finally ranked first in the lighting category, showing the brand value and strength of NVC Lighting.
NVC Lighting is the largest lighting brand supplier in China and has maintained its leading position in the industry. It has provided lighting products and solutions for major projects such as the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo, the 2010 Guangzhou Asian Games, and the 2010 World Cup in South Africa. With the successful listing on the main board of Hong Kong, NVC Lighting has opened the way to international brands and led the Chinese lighting industry to explore the international market. Today, NVC Lighting ranks first in the "China's 500 Most Valuable Brands" lighting brand, and has laid the confidence that Chinese lighting brands are moving towards the world's lighting brands.
Robert Mundell, president of the World Brand Lab and winner of the Nobel Prize in Economics in 1999, said: "The brand is the language of world communication and the national business card. China's greatest competitiveness now is that the manufacturing industry is developed, but it is indeed lacking. A group of global brands. China should take the equipment manufacturing industry as a breakthrough to realize the transformation from 'Made in China' to 'China Famous Brands'. Obviously, some Chinese companies have begun to set an example."
It is reported that the World Brand Lab is an international and professional authoritative brand evaluation institution that pursues the principle of “independence and justiceâ€. It has created the world's leading “Brand Value Added Toolbox†(BVATools) and “Trust of Trust†( tBarometer). The evaluation method BVA (BrandvalueAdded) is consistent with the current “Economic Use Methodâ€, and its research results are of great significance for enterprises to manage intangible assets and build strong brands. At the same time, it will promote the enterprises to gain a dominant position in the process of investment and financing, mergers and acquisitions and external cooperation, which can accelerate the pace of expansion of enterprises in different places, improve the consumption protection factor and enhance consumers' purchasing confidence.
Brand building is increasingly valued by the lighting industry
In recent years, the brand awareness of many lighting companies in China has been continuously improved. By strengthening independent research and development, broadening channels, improving product quality and service, attaching importance to product media promotion, inviting celebrity endorsements, etc., a series of targeted initiatives have been used to shape product brand image. Expand corporate brand awareness. In fact, in the face of fierce competition in the lighting industry, faced with the phenomenon of numerous small and medium-sized enterprises, excessive dispersion, lack of concentration of production capacity, and the impact of the financial crisis, many companies have stepped up their efforts in brand building to break through.
China Lighting Association officially released the "Ten Years Development Report of China's Lighting Industry" on April 12, 2010. According to the report, from the 1999 to 2009 decade, China's lighting industry has entered a stage of rapid growth, and its development characteristics are first reflected in the beginning of focusing on brand building.
According to the report, in the 1990s, in the lighting industry, only foreign brands such as Philips and Osram were used. The sales of domestic brands and products were often controlled by dealers, which restricted the development of enterprises. In the late 1990s, NVC, who joined the lighting industry, saw the importance of the brand to the development of the company. He took the lead in the industry to propose the business goal of “creating a world brand and striving for the industry firstâ€. After that, a number of domestic enterprises were also engaged in brand building. Increased investment. In 2000, NVC was the first to introduce a store model in the industry, and launched hundreds of customer exchanges throughout the country to promote corporate brands and lay the foundation for the development of the company.
In the 21st century, China's lighting industry has formed a number of brand enterprises in the industry in just ten years. In 2008, the trademark "NVC" was also recognized as "China Famous Brand" by the State Administration for Industry and Commerce, and "NVC NVC Lighting" has become one of the leading brands in the domestic lighting industry.
With the strength of the brand's competitive strength, NVC Lighting also aims to "world brand" direction. On April 9, 2010, China Real Estate Evaluation Center released the “2009 Top Brands of China's Real Estate Development Enterprises' Top 500 Building Materials Purchasesâ€. According to the data, NVC Lighting surpassed international lighting brands such as Philips for the first time, ranking first among the top 500 buyers in housing. According to the data provided, most real estate development companies currently use brand-name lighting brands. Among them, NVC and Philips have higher selection rates of 27.34% and 20.31%, respectively. Developer usage accounts for nearly 50% of the total.
Chairman of the World Brand Lab, Nobel Laureate in Economics, Columbia University Professor Robert Mundell (right) and Harvard Business School professor John Detten Awarded for NVC Lighting
2010 (seventh) "China's 500 Most Valuable Brands" rankings released on the scene
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