Dehao Runda (002005) released its forecast on Monday night. The company expects a loss of 81 million yuan to 98 million yuan in the first quarter of 2015, an increase in year-on-year losses. In the same period of 2014, the loss was 35.606 million yuan.
Dehao Runda said that due to fierce competition in the LED industry, the price of LED chips and lighting products has decreased compared with the same period of last year. At the same time, the production capacity of the company's LED chips and lighting products was fully released in the first quarter of 2015, but the first quarter was the off-season of the company's production and sales, the capacity utilization rate was low, resulting in the fixed costs not being diluted, and the manufacturing cost of the products was higher than the same period of the previous year. And the product structure has changed.
High-margin LED display products accounted for a decline in operating income, down from 15% in the same period last year to around 3%; small household appliances and LED chips with lower gross profit margins accounted for 66% of sales revenue in the same period last year. It rose to about 70%. The above reasons have caused the company to increase its losses.
Dehao Runda said that due to fierce competition in the LED industry, the price of LED chips and lighting products has decreased compared with the same period of last year. At the same time, the production capacity of the company's LED chips and lighting products was fully released in the first quarter of 2015, but the first quarter was the off-season of the company's production and sales, the capacity utilization rate was low, resulting in the fixed costs not being diluted, and the manufacturing cost of the products was higher than the same period of the previous year. And the product structure has changed.
High-margin LED display products accounted for a decline in operating income, down from 15% in the same period last year to around 3%; small household appliances and LED chips with lower gross profit margins accounted for 66% of sales revenue in the same period last year. It rose to about 70%. The above reasons have caused the company to increase its losses.
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