In order to highlight the difference of small-pitch LED display, most manufacturers regard the indoor application that cannot be touched by traditional LED display as the focus of publicity. It is also under the guidance of this paradox that they enter the indoor market and erode DLP splicing screen. The traditional strong market of LCD splicing screens seems to be the only sign of successful application of small-pitch LED products, ignoring the inherent advantages of its application in the outdoor market and the great value to be developed.
Of course, the reason for this bias is that a large part of the reason is that LED displays have encountered bottlenecks in the traditional outdoor application market. As people's complaints about LED screen light pollution continue to increase, many places have introduced LED display management specifications in public places, and the approval of large-screen outdoor installation is becoming more and more difficult. In the traditional outdoor application market, LED display screens are difficult to have. A major breakthrough.
When extensive management is not enough to promote the continuous development of the industry, refinement of operations has become the only choice, and the rise of small-pitch LED displays is an excellent opportunity, digital signage (advertising machine) application is one of them.
The development of technology and the increasing awareness of the market have made digital signage outdoor applications a trend, and the market scale has expanded rapidly. Relevant agencies predict that by 2015, the transaction volume of outdoor digital advertising is expected to reach 3.4 billion US dollars. The huge growth space has become the driving force behind the strong investment of manufacturers.
Compared with the indoor environment, the outdoor environment is more complicated, which puts higher requirements on the display terminal of the digital signage. Among them, the clear visibility in the sunlight is the primary premise, and at this level, the LED display has a natural advantage— The brightness of the light itself is strong and supports automatic brightness adjustment. The display content is still clear when the sunlight is directly on the screen surface within the visible distance.
Compared with the DLP splicing products, the LCD screen is trying to "highlight". The LED display is undoubtedly winning at the starting line, and the introduction of the small-pitch LED display is even more icing on the cake. The introduction of the small-pitch LED display not only makes up for the short board of the traditional LED display, but also integrates with the trend factors such as touch, naked-eye 3D, cloud computing, etc., further catering to the application requirements of the digital signage display terminal.
In addition to traditional digital signage display terminal applications, LED advertising machines are another model for LED display screens in the field of digital signage. With the inherent advantages of LED display, LED advertising machine should be represented by traditional LCD advertising machine in terms of coverage and display effect, which is more suitable for the application of outdoor advertising machine.
For the time being, the market share of LED display in the traditional outdoor application market has maintained a growth trend. However, due to the reduction of the quality installation location, the growth momentum is not due to the increase in the number of screens, but the increase in the value of the original installation screen. There is a high degree of similarity with the fundamental appeal of digital signage applications, which can be said to be "like-minded."
Some insiders believe that at the beginning of the birth, small-pitch LED products will lock indoor large-screen applications as the main goal, which means that the development of imperfect small-pitch LED products and already mature LCD splicing screens DLP splicing screens are confrontational, courage is certainly commendable, but the process must be difficult, and the effect may not be obvious in the short term.
In this case, it is undoubtedly a lot easier to start with the outdoor digital signage market with inherent advantages. Taking into account real interests and future development, digital signage advertising applications will become the best battlefield for small-pitch LED displays.
Of course, the reason for this bias is that a large part of the reason is that LED displays have encountered bottlenecks in the traditional outdoor application market. As people's complaints about LED screen light pollution continue to increase, many places have introduced LED display management specifications in public places, and the approval of large-screen outdoor installation is becoming more and more difficult. In the traditional outdoor application market, LED display screens are difficult to have. A major breakthrough.
When extensive management is not enough to promote the continuous development of the industry, refinement of operations has become the only choice, and the rise of small-pitch LED displays is an excellent opportunity, digital signage (advertising machine) application is one of them.
The development of technology and the increasing awareness of the market have made digital signage outdoor applications a trend, and the market scale has expanded rapidly. Relevant agencies predict that by 2015, the transaction volume of outdoor digital advertising is expected to reach 3.4 billion US dollars. The huge growth space has become the driving force behind the strong investment of manufacturers.
Compared with the indoor environment, the outdoor environment is more complicated, which puts higher requirements on the display terminal of the digital signage. Among them, the clear visibility in the sunlight is the primary premise, and at this level, the LED display has a natural advantage— The brightness of the light itself is strong and supports automatic brightness adjustment. The display content is still clear when the sunlight is directly on the screen surface within the visible distance.
Compared with the DLP splicing products, the LCD screen is trying to "highlight". The LED display is undoubtedly winning at the starting line, and the introduction of the small-pitch LED display is even more icing on the cake. The introduction of the small-pitch LED display not only makes up for the short board of the traditional LED display, but also integrates with the trend factors such as touch, naked-eye 3D, cloud computing, etc., further catering to the application requirements of the digital signage display terminal.
In addition to traditional digital signage display terminal applications, LED advertising machines are another model for LED display screens in the field of digital signage. With the inherent advantages of LED display, LED advertising machine should be represented by traditional LCD advertising machine in terms of coverage and display effect, which is more suitable for the application of outdoor advertising machine.
For the time being, the market share of LED display in the traditional outdoor application market has maintained a growth trend. However, due to the reduction of the quality installation location, the growth momentum is not due to the increase in the number of screens, but the increase in the value of the original installation screen. There is a high degree of similarity with the fundamental appeal of digital signage applications, which can be said to be "like-minded."
Some insiders believe that at the beginning of the birth, small-pitch LED products will lock indoor large-screen applications as the main goal, which means that the development of imperfect small-pitch LED products and already mature LCD splicing screens DLP splicing screens are confrontational, courage is certainly commendable, but the process must be difficult, and the effect may not be obvious in the short term.
In this case, it is undoubtedly a lot easier to start with the outdoor digital signage market with inherent advantages. Taking into account real interests and future development, digital signage advertising applications will become the best battlefield for small-pitch LED displays.
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