On August 22, the 2018-2019 China Air Conditioning Industry Summit Forum with the theme of "big situation·small luck" was held in Beijing. At the forum, industry experts, mainstream air-conditioning brands, and component manufacturers representatives, etc., jointly conducted an in-depth inventory and trend analysis of the air-conditioning industry in the cold year of 2018.
The forum selected brands and products with outstanding performance in the air-conditioning industry in the cold year of 2018. Through the research and development and promotion of comfortable inverter products, Hisense Air Conditioner won three major awards in one fell swoop and won the "2018-2019 Quality Leading Brand in the Air Conditioning Industry", and Hisense Male God X Air Conditioner KFR-50 (72) LW/A8L100Z-A1 won the "2018 -2019 Leading Product of Comfortable Inverter in Air Conditioning Industry", PLUS Air Conditioner KFR-50 (72) LW/E30A1 won the "2018-2019 Leading Product of Online Intelligent Innovation in Air Conditioning Industry".
According to data from the National Information Center, the retail scale of air conditioners in the domestic market in 2018 was 65.53 million units, a year-on-year increase of 16.56%. The "growth" in the cold year of 2018 is still the main theme. Although the growth rate of the air-conditioning market is slightly inferior to that of the cold year in 2017, this is based on the slowing trend after the previous big years. The current market performance is already quite good.
Director Cai Ying, a senior industry expert from the National Information Center, said that in the main theme of “growthâ€, there are many “small notes†worthy of attention in the market this year, including the strong performance of the four-tier market, the deepening of product structure adjustment, and the degree of industry innovation. The contribution of these factors to the growth of the industry is very obvious.
In the context of the coexistence of consumption upgrades and "downgrades", Hisense Air Conditioning has returned to the essence of competition. Through in-depth exploration of user needs, it has created a series of comfortable inverter products, which enhances the brand's strength by enhancing product competitiveness, and boosts the air conditioning industry in a benign environment. Continue to advance on the road of development.
The award-winning Hisense X air conditioner and the male god Xiaozhi PLUS air conditioner are representative products that bring users a more comfortable experience through technological innovation. Among them, the Hisense X air conditioner, which won the "Comfortable Frequency Conversion Leading Product in the Air Conditioning Industry" award, adopts a subversive 360° dazzling air supply design to achieve full-angle air supply. At the same time, it adopts intelligent temperature and humidity dual control to bring home air environment The full-dimensional comfort experience led to the birth of the third generation of comfort frequency conversion in the industry.
The Hisense PLUS air conditioner, which was awarded the "Intelligent Innovation Leading Product in the Air Conditioning Industry", is an online intelligent product created by Hisense Air Conditioning and JD. It not only has one-key moisturizing, comfortable air supply, and nanoe™ (nano water ion) Technology, to achieve comprehensive health and comfort indoors, and also support JD’s Weilian app, breaking through the single remote control mode of traditional air conditioners, creating a smart interactive experience of scenes in every possible way.
Dig deep into user pain points to create a full-dimensional comfortable experience of the home environmentHealth needs have become one of the biggest demands of modern life. In response to consumers’ increasing demand for air quality, Hisense Air Conditioning has launched a series of comfortable frequency conversion products. In addition to functions such as precise temperature control, intelligent control, and independent self-cleaning of indoor and outdoor units, it also realizes temperature control through humidity control, etc. , Airflow speed, air cleanliness, humidity, four dimensions, creating a full-dimensional comfortable experience of the home environment.
Among them, Hisense Air-Conditioner, the third-generation comfortable inverter benchmark product Hisense Air-Conditioner X air-conditioning, which Hisense Air-Conditioner focused on for 18 years, is a representative product of user experience upgrade. The intelligent temperature and humidity dual control technology of Hisense Namba X air conditioner can intelligently detect and display indoor air humidity, and control the humidity in the room within the range of 40%-65%, which not only creates the best antibacterial and humid environment, but also breaks through Seasonal and geographical restrictions control the indoor air in the best comfort zone, and expand the air conditioning to the humidity from the original three dimensions of temperature, air velocity, and air cleanliness. In addition, the product's subversive 360° dazzling air delivery, full-angle air delivery is more comfortable, coupled with the gesture control experience brought by smart somatosensory, it is called a "black technology" product by users.
Although the air-conditioning market has achieved amazing results in the cold year of 2018, the air-conditioning industry still faces daunting challenges. Under the general situation, many external factors are often artificially uncontrollable. Air-conditioning companies must continue to improve the competitiveness of production, research and sales and service links, and enhance brand awareness.
In 2018, Hisense became the official sponsor of the World Cup. Hisense Air-Conditioning took advantage of the opportunity to carry out sports marketing, attracting traffic, and forming differentiated marketing in the industry. At the same time, it enhanced its competitiveness through the creation of benchmark products and further upgraded its product structure with popular IP and products. The upgraded dual blessing effectively enhances the brand's pull.
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