Now that IMAX is mentioned, everyone thinks about it for the first time. It surely has its huge screen and stunning viewing effects. However, IMAX is not satisfied with this, but chose a more breakthrough VR technology. IMAX has been around for nearly 50 years since its birth. Now it is time for it to rejuvenate.
Prior to this, IMAX had opened its first VR experience center in Los Angeles, USA, and brought a brand new viewing experience to the public through the combination of this emerging technology with VR. The Chinese audience need not worry, because IMAX also plans to open a VR experience center in Shanghai, China.
IMAX, which had previously operated through many years, confirmed the strength of its own home IMAX technology. IMAX can surpass the traditional movie screening mode. The key factor is that it can give the audience a better immersive experience. The larger screen and clearer display are all features of IMAX. The application of VR technology allowed IMAX to see another possible screening method. The core competitiveness of VR technology is a deeper immersive experience. This is also an important reason for IMAX to bet on the VR industry.
IMAX has always been a leader in the film projection technology industry, so it is also trying to once again lead the future development of the entire industry. From the perspective of current technologies, VR is clearly the most feasible one. However, at present, VR wants to be well applied to the movie industry. There are still many problems that need to be solved.
The first is the equipment. Unlike IMAX, only the theater needs to be set up with professional equipment. The audience can enjoy it directly. The use of VR, based on the current technology, can not get rid of the limitations of wearing equipment. For head-mounted equipment, in addition to the limitations of funds, the most important thing is the wearer's actual experience and usage habits.
Second, it is the problem of film source. It is not impossible for VR technology to be used for film shooting, but there will be many difficulties. Not all movies are suitable for viewing in the form of VR. This may be the key issue in the development of VR movies. Therefore, the current VR movie experience is basically based on short films, and most of them are terror or thrilling themes.
However, IMAX has invested a lot of money in the development of VR movies. This industry leader is a pioneer, and it should lead to a new round of technological revolution.
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