NXP will terminate the development of energy-saving fluorescent lamp (CFL) driver IC products. In view of the maturity of CFL specifications and the price competition in the market, NXP has decided to adjust the lighting driver IC product development strategy. In the future, R & D resources will no longer invest in the CFL driver IC product line, but will focus on the development of light-emitting diodes. LED (light-emitting diode) lighting driver IC, striving to seize the rapidly expanding business opportunities in the LED lighting market.
Wang Yongbin, director of regional marketing at NXP, believes that when the price of LED bulbs drops to the sweet spot of $ 5, there will be an opportunity to incentivize the rapid expansion of the LED bulb market.
NXP Regional Marketing Director Wang Yongbin said that LED lighting will be more vigorously developed from 2013, so the main product line will be converted to LED lighting driver ICs; as for CFL driver IC products, although they are no longer in research and development, they will still retain related product services .
In response to the existing CFL customer base, Wang Yongbin emphasized that NXP has prepared enough products to support the subsequent replacement of customers due to failures, as well as technical support services to ensure that the existing CFL customer base products use no worries.
In response to the growing market demand for LED lighting driver ICs, NXP has also formulated three major strategic guidelines, which are to maintain up to 40% of the market share of LED lighting driver ICs and enter the non-dimming LED lighting driver IC and LED lamp market. .
Wang Yongbin pointed out that at present, the company has at least 50 LED bulb customers. In the future, it will continue to innovate through its LED lighting driver ICs and continuously improve the cost performance of its products to maintain a close cooperative relationship with its customer base and consolidate up to 40% of the market. Take up.
In addition, NXP will also strive to capture the city in the non-dimming LED lighting market. Wang Yongbin mentioned that although dimming LED lighting driver ICs competed in 2012, in fact, the market demand for non-dimming LED lighting driver ICs is greater, at least ten times greater than the dimming market, so the company will further expand Non-dimmable LED lighting driver IC product line deployment.
Not only that, NXP is also eager to test the LED lighting market. Wang Yongbin said that the company has launched a GreenChip half-bridge resonant controller with integrated power factor correction (PFC) for the LED lamp market. The PF value is higher than 0.97 and can support high-power LED applications up to 400 watts (W) , Such as office lighting, shopping mall lighting, high and low patio lighting, parking lot lighting, square lighting and street lighting.
Regarding the LED market boom in 2013, Wang Yongbin analyzed that the demand for LED lighting market in mainland China will increase significantly, with an estimated growth rate of up to 50%; as for Europe and the United States, benefit from the rising awareness of energy saving and carbon reduction, especially in the commercial field The trend of replacing LED lights with larger CFLs.
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