Osram Opto Semiconductors' Asia Pacific Business Headquarters was recently established in Hong Kong. This move implies that the world's second-largest optoelectronic semiconductor giant will be fully deployed in the Asia-Pacific market, and China's most important market in the Asia-Pacific region is undoubtedly the top priority of this layout.
Responding to global strategies, solid-state lighting is still important
In line with OSRAM's global strategy, lighting applications in the automotive, consumer electronics, and industrial sectors will continue to be the focus of the region, and the LED solid-state lighting market plays an important role. From the business analysis of OSRAM Opto Semiconductors in fiscal year 2006-2007, solid-state lighting still contributes 49% of the company's revenue, and the LED lighting that matures and forms the industry implies that the solid-state lighting market still has a lot of work to do.
Osram Asia Pacific CEOAlfredFelder said: Osram plans to develop LED solid-state lighting in Hong Kong and China. Why is the LED solid-state lighting market so important? What is the driving force behind it? Alfred Felder said that on the one hand, oil prices are rising, energy is scarce, and on the other hand, environmental protection and global climate deterioration are becoming more and more demanding. In the United States, office lighting consumes 22% of the total electricity consumption. In mainland China, 12% of electricity consumption is lighting. 19% of office electricity in Hong Kong is used for lighting. Lighting power is the third largest power-consuming terminal after air conditioning and office equipment. LED light sources can directly convert electrical energy into light energy, which greatly saves power consumption, so there is huge room for future development.
Facing the Chinese market, opportunities and challenges coexist
Osram Opto Semiconductors will have its Asia Pacific headquarters in Hong Kong and will have an important impact on the LED industry in mainland China. Shenzhen, which is adjacent to Hong Kong, is a major domestic LED industry and there are many market opportunities. Based in Hong Kong, OSRAM will promote the collaboration between Shanghai Design and Application Center and Shenzhen and Hong Kong to integrate resources and penetrate more cities in China.
The Chinese market has a certain complexity. Many regions have strong local colors. How can a global company quickly adapt to the local environment? Osram Opto Semiconductors Global CEORUEDiger Muller said that the company will adapt to local conditions and actively cooperate with local industries to try to adjust Regional strategies and products to meet the needs of different regions.
LED lighting is an emerging technology. Some users have already realized the advantages and benefits of this technology. However, quite a few users belong to the followers of the mass program. For this part of users, of course, manufacturers need to spend more energy to promote. . Osram's global CEORUEDiger Muller believes that the LED solid-state lighting utilization rate in the Chinese market is high, and OSRAM will continue to provide products that better meet market needs and invest more in product development, and on the other hand, ensure higher penetration of products. For a wider range of occasions.
At present, the domestic inflationary pressure is not small. How will Osram Opto Semiconductors face price pressure? Osram Asia Pacific CEOAlfredFelder said that OSRAM focuses on providing cost-effective solutions, high-quality products + comprehensive solutions + Stable production can save users the most cost. In addition, the comprehensive support can help users shorten the time to market, the high quality of the product also shortens the user's testing time. Overall, cost saving is inevitable.
Speaking of China's LED lighting industry, Ruediger Muller said that China's industry is developing rapidly and the market is facing limited energy supply. Therefore, in terms of LED lighting, energy-efficient solutions are also needed. At the same time, as part of globalization, many multinational companies have production sectors in China, and lighting solutions in the automotive and consumer electronics sectors are no exception. They are also important drivers of the market. Early market growth was driven by innovation, and Ruediger Muller said that 14% of OSRAM's last year's turnover was invested in R&D, which is the secret to its industry leadership.
Indeed, technological innovation is the undead spring to maintain a leading position in the enterprise. The long-term development of the domestic LED industry is also in urgent need of sustained technical support. Whether enterprises can sink down and focus on technology research and development is the key to avoiding short-term market prosperity and vicious competition.
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