RayMedia Signs Strategic Cooperation Agreement with Alibaba

Light Media announced on May 28 that the company has signed a strategic cooperation framework agreement with Alibaba (China) Co., Ltd. ("Alibaba" for short).

Light Media will rely on a large number of film and television works, artists and other advantages combined with Alibaba's digital entertainment industry, e-commerce platform, and Internet finance to create a new interactive system that integrates traditional media, the Internet, and financial methods to achieve content dissemination. The win-win of business income, the two parties aims to establish long-term strategic partnership. Cooperation is valid for three years. After the expiration of the time limit, if both parties agree to the preliminary cooperation, they may jointly extend the time limit by two years.

RayMedia stated that the company and Alibaba will actively expand the new e-commerce industry model and develop new channels for content distribution. This strategic cooperation is conducive to expanding and extending the company's business industry chain, enhancing the company's market share, enhancing the core competitiveness of the company's business, achieving complementary advantages and developing a good momentum of coordinated development, realizing the two sides' future market expansion strategies and gaining more market share. For the cooperation between the two parties to create greater commercial value, in line with the interests of all shareholders.

The main cooperation content between the two parties

1, film investment related cooperation. The company has the right to invest 5 or more percent of Alibaba's five film productions each year. Alibaba has the right to invest no less than 5% of the company's five film productions each year (or in the form of entertainment treasures).

2. Make or invest in related cooperation. Within three years from the effective date of this agreement, the company and Alibaba Affiliate Ali Pictures will use their quality resources to cooperate with each other to jointly produce or invest in and issue 5 (tentative) film works.

3, IP-related cooperation. Under the premise that both parties enjoy the relevant IP rights, they will cooperate preferentially with each other under the same conditions as related businesses such as scripts, music, and adaptations.

4. The new media channel distribution cooperation on the Internet. Licensing of OTT rights in movie works for which the company enjoys related rights takes precedence over exclusive cooperation with Alibaba.

5, film and television derivatives sales or priority first cooperation. The company has settled in Tmall to open a flagship store for light media (tentative name) and sells the company's films and derivatives (including some exclusive or first-time content). Alibaba assists the company in producing derivatives and company-related film and television works at Tmall and Taobao.com. The joint operation and promotion of artists of the company.

6, online ticket sales or initial cooperation. The film projects of the two parties will cooperate with Taobao on the sales of online ticketing services under the same conditions. Alibaba will provide Taobao's advantageous resources for key publicity and promotion.

7, other ticket cooperation. The company's real-life entertainment theme park involves ticket sales and O2O business. Alibaba firstly assists the company in promoting and collaborating on Alibaba platforms.

Industry Insights: Highlights in IP Collaboration

"The strategic agreement is not too unexpected," said Shi Chuan, a professor at the Shanghai Theater Academy, in a telephone interview with reporters. The highlight of the cooperation between Ray Media and Ali is the cooperation on IP. At present, the film and television industry lacks the most content. Alibaba Pictures is in the process of project development, holding hands on optical media, and there may be breakthroughs in content in the future.

Shi Chuan further pointed out that the optical media has a mature publishing experience of film and television dramas. In combination with Alibaba's Internet marketing, the two sides are able to join forces to avoid the undemocratic decision-making problem of a single company and facilitate the formation of a more reasonable management structure.

In fact, Ray Media stated in its 2014 annual report that in 2015, it will continue to work hard to open the entertainment content industry chain with IP, starting with the copyright of novels and comics, and using television films to invest in, produce and distribute television dramas and online dramas. Animation, games, derivative authorization and other industries, to create a complete cultural content industry.

As of now, RayMedia has invested in 9 animation game companies, covering most of China's premium animation IP and resources. A research report of CITIC Securities pointed out that the future of optical media is the IP integrated operation and new media strategy.

It is worth mentioning that there is also a bright spot in this cooperation between the two sides, namely ticket sales online. Film industry watcher Zhang Zhiyuan once wrote an analysis that the online ticketing website in 2014 has occupied 40% of the box office, and it is expected to reach 50% in 2015. Zhang Zhiyuan once predicted that "O2O online ticketing has become the entrance to the mobile Internet. This will definitely become the next major acquisition field for the Internet giant."

Cao Haitao, a well-known investor, said that the cooperation between the two sides is to use the “Internet+” to create an eco-sphere in the field of large cultures. Both sides work together to “see 1/3 business, 2/3 look at market value”. Cao Haitao told reporters that film and television media need an Internet platform, and the Internet platform needs strong content support.

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