The price is generally stable and the product is updated.
In the first half of 2011, the blink of an eye is about to pass. In the past six months, there have been a lot of things happening. In the IT industry, we have seen Apple’s momentum and felt the new life experience brought by 3D smart TV. The hot sales also let us see the country's determination in energy saving and emission reduction. Then, what has happened in the refrigerator industry, which has been relatively slow to respond? What revolutionary technology has emerged? The author will next check out the refrigerator market in the first half of 2011 in China.
â— The price of the refrigerator is generally stable
Summarizing this half year, in fact, most of the time, everyone is speculating whether the refrigerator will increase prices, because with the rising prices of raw materials such as copper, the cost pressure of those refrigerator manufacturers is increasing, consumers will worry about the manufacturers will These pressures are passed on to themselves. However, in the past half a year, the stable price of the refrigerator has made everyone feel at ease. Of course, if the price does not rise, it will directly lead to a decline in the gross profit of the company. Indirectly, the competition in the refrigerator market will become more intense.
Monthly average price trend of different types of products in China's refrigerator market in the first quarter of 2011
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â— Product upgrades are steadily
In the past two years, the mainstream product types in the refrigerator market have undergone significant changes. Some new products have gradually begun to replace the traditional products in the user's home, the most obvious of which is the three-door refrigerator to replace the two-door refrigerator to become the mainstream. With the increase in spending power, basic functions such as storage and freezing can no longer meet the needs of current users, which has led to more attention to the three-door and the door-to-door refrigerators with larger capacity and more functions.
Proportion of different types of products in China's refrigerator market from April 2009 to April 2011
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The proportion of different capacity products in China's refrigerator market from April 2009 to April 2011
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From the above two figures, we can clearly see that in 2011, the three-door refrigerator has completely replaced the dominance of two refrigerators in the market, and we can clearly see that the large-capacity refrigerator is getting more and more everyone. s concern. Therefore, we can say that the large capacity and more functions have become a factor that users can not ignore in the replacement of the refrigerator.
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