Agency brands should consider regional market conditions
Liu Mingxian, Chairman of Linyi Shilin Lighting
At this stage, the LED market is extremely competitive. In the LED ceiling light market, 3W ceiling lamps have the largest sales volume. In my mind, the top brands of LED ceiling lamps are Langshi, Yiguang, NVC, Fozhao, Tongyu, Sanxiong, Aurora, Delta, and Guoxing Optoelectronics.
When selecting an LED product agent, it should be considered according to the actual market situation in the local area. Because each brand has its own "fist" products, such as our choice of LED light source products will take the lead in considering Mulinsen, when choosing ultra-thin panel lights will think of Zhuhai broadcast. Every brand we choose, whether its product line is perfect or not, they have their own unique advantages in the LED field more or less in one or more product lines. At the same time, when we choose the product agent, we must also look at the factory's financial strength and marketing model to see if its superior products meet its local market needs.
LED ceiling lights will see explosive growth as market demand increases. For merchants, choose the brand that suits them to act as an agent to seize opportunities and seize opportunities.
LED lighting development channel is the key
Yuan Zeshan, general manager of Yiguang Lighting Shaanxi Operations Center
Since the beginning of this year, the LED lighting trend has swept the entire lighting and lighting industry, and businesses have gained more understanding of LED lighting products. As a widely used LED ceiling light, LED spotlights have replaced traditional products on a large scale and occupy 70% market share. With the continuous development of LED lighting, I think that the LED ceiling light will replace the traditional ceiling light in the next five years.
The development of LED lighting requires an extensive sales network. In today's market, the channel is king. When a new brand enters the market, it must first establish a sales network. At the same time, dealers' understanding of LED lighting products is mainly through the appearance and brightness, so for manufacturers, the establishment of a sound sales system is the key to occupying market share.
We choose Yiguang LED lighting to focus on the comprehensive strength of the manufacturer and the marketing concept of the company. Yiguang LED lighting brand management, channel model is novel, and product quality is guaranteed, merchants and cooperation, very secure. Since entering the Shaanxi market in June this year, Everlight LED Lighting has basically realized the comprehensive coverage of the channel, and has quickly established a perfect sales network. Our agents are available at the municipal and county levels.
Brand LED ceiling light is more popular
General Manager of Beijing Langshi, General Manager of Beijing Haiyu Guangye Lighting Appliance Guo Chunhai
When choosing a brand agent, I will consider the following points: 1. Product positioning, a brand enterprise does not necessarily have to do any products, and the products with the most advantageous advantages are professional and the most competitive in the market; , manufacturer policy and support. Some small manufacturers now fight price wars for short-term interests, do not pay attention to product quality, use the amount to gain benefits, and do not have long-term development potential. There are also some large-scale, well-known companies in a certain field. Although LEDs are involved, the focus of the company is not on LEDs. Such companies are not necessarily the best partners.
At present, our LED brands are “Lance†and “Delixiâ€. These two brands have their own advantages. Langshi Lighting has more than 20 years of experience in the development and production of traditional commercial photos, while Delixi LED has an absolute brand advantage. Both brands have different customer groups and potential customer resources.
At present, the market performance of LED ceiling light can be described by the word "chaos". Consumers are also looking at the flowers in the fog. I don't know what products are good and what products are easy to use! But one thing is certain is that the recommended brands are high. Product consumers are more acceptable. I personally think that LED ceiling lights will definitely be branded in the next few years.
Be the first to consider "product quality"
He Jun, manager of Beijing Huachao Economic and Trade Company
LED ceiling brand enterprises in the top 10 in the terminal market are Shell, LED lighting, NVC, Langshi, Lake, Op, Changfang, Buddha, Delta, Cosbury and so on. These enterprises have many common characteristics, such as: manufacturers with good technical strength, stable quality, strong marketing ability, and high market share.
When I choose brand products for agency, I take the lead in considering product quality, company strength, marketing policy, and marketing team strength. Such a company has a good reputation in the terminal market and is also very helpful for our products to sell products. I am most optimistic about the development of Snow Wright. In my mind, the company's technical strength is excellent, product quality is guaranteed, marketing policy is good, and support for businesses is not small. It is a powerful enterprise with great development potential.
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