The 105th Canton Fair: Export orders are less domestic demand market


On April 15, the 105th China Import and Export Fair (Canton Fair) opened in Pazhou, Guangzhou. Despite the financial crisis, the number of exhibitors has decreased slightly from the previous session, but domestic and foreign merchants still have considerable expectations for this exhibition with the characteristics of China's foreign trade. The Indian Business Standards Network previously quoted an official from Uttar Pradesh in India as saying that in the context of the global economic downturn, the Canton Fair provides an international trading platform for companies.

Merchants at home and abroad are still optimistic about the Canton Fair

On April 15, the 105th China Import and Export Fair (Canton Fair) opened in Pazhou, Guangzhou. Despite the financial crisis, the number of exhibitors has decreased slightly from the previous session, but domestic and foreign merchants still have considerable expectations for this exhibition with the characteristics of China's foreign trade. The Indian Business Standards Network previously quoted an official from Uttar Pradesh in India as saying that in the context of the global economic downturn, the Canton Fair provides an international trading platform for companies.

Hanyin Enterprise hopes to open the Chinese market through the Canton Fair

In the Canton Fair's import exhibition area, South Korea is the largest overseas delegation with 103 companies exhibiting. According to a report released by the Korea Trade Promotion Agency, 2419 Korean companies were assisted in 115 overseas exhibitions last year. The survey shows that the second place in the performance ranking is the Canton Fair. In fact, the Canton Fair has only been targeting overseas companies since 2007, and Korean companies have only participated since this time. In 2008, only 34 Korean companies participated, but the company reflected the extraordinary achievements. With the aggravation of the financial crisis, South Korea is determined to make the Chinese market a second domestic demand market, and an important means of entering the Chinese market is to participate in commodity exhibitions.

India is the third largest group in the Canton Fair's import exhibition area. India's "Economic Times" reported on the 13th that the Canton Fair is one of the world's largest industrial fairs, and the 95-member Indian Export Organization Federation will showcase India's strength in the Canton Fair. The federation hopes that bilateral trade with China will increase from the current $37.9 billion to $60 billion in 2010. In order to achieve this goal, India needs to expand its export channels. In an interview with Indian media, India’s Uttar Pradesh executive director Woma said that companies in Uttar Pradesh will participate in the Canton Fair, which will test the courage of these small businesses to face Chinese products. Uttar Pradesh is the fourth largest state in India with more than 100,000 SMEs. The financial crisis has seriously affected those companies that export to the US and European markets.

Export orders are not optimistic

A whole morning, only three customers came to consult, which is much worse than before. Nie Qingyu, foreign trade manager of Guangdong Jinhuada Electronics Co., Ltd. told reporters. Last spring, the Canton Fair, Nie Qingyu also took the product to participate in the exhibition, received more than 50 business cards on the opening day, many customers expressed their intention to sign. But just one year later, the situation is different. A few customers who came here today are just getting to know the situation, and there is not much real intention to sign. Nie Qingyu said.

Different from the past, exhibitors have obviously had some worries at this Canton Fair. Wang Hongfei, director of the Feizhou Plumbing and Sanitary Ware Factory in Cixi City, Zhejiang Province, said that his company’s monthly foreign trade sales amounted to more than 700,000 US dollars, a year-on-year decrease of more than 300,000 US dollars, which made him very anxious. Wang Hongfei said that the performance of foreign trade enterprises depends fundamentally on external demand. If there is no fundamental change in the world economic environment, it is difficult for enterprises to do anything. This view is also reflected in other exhibitors. Cao Guihua, regional manager of Fujian Dongfeng Electric Co., Ltd. said that at present, the number of orders that the company approached in March has dropped by 40%. We mainly do mechanical and electrical products. The sales of such products reflect the trend of foreign investment. At present, the foreign economic situation has not yet improved much.

At the booth of a lighting product, the reporter encountered the Turkish businessman Bohan Deco who came to purchase. When it comes to purchasing, Deco said that the ordering plan for the Canton Fair this year has dropped by 20% compared with last year. China's lamps still have the characteristics of low price and good quality. Deco said, but our own needs are not so much. What should we do if the purchase volume is not reduced?

Since last year, China has issued a series of policies to support foreign trade development, including raising the export tax rebate rate, adjusting the processing trade policy, and strengthening financial support. What are the effects of these policies? Wang Hongfei said that the adjustment of export tax rebate rate will help enterprises. However, the effect is not as big as the imagination. The state raises the export tax rebate rate, and almost all of the profits are transferred to foreign customers, so as to stabilize the customers. In the face of the situation that the export situation is not optimistic, the Ministry of Commerce has been exporting domestically for the first time since the first Canton Fair in 1957, and invited mainland buyers who have the demand for export goods to participate in order to promote domestic sales of export commodities.

Although foreign trade is difficult, it must be adhered to

According to data released by the Ministry of Commerce on the 15th, China's import and export in the first quarter was 428.74 billion US dollars, down 24.9%. Among them, exports were 245.54 billion US dollars, down 19.7%, and imports were 183.2 billion US dollars, down 30.9%. However, compared with the previous two months, the decline in imports and exports in March has been reduced. Zhou Shizhen, executive director of the China International Trade Association, who is attending the 105th Canton Fair in Guangzhou, told the Global Times reporter that his first impression of the Canton Fair was that the level of exhibitions of Chinese exhibitors has improved by a certain level, with some well-known overseas The exhibition is no different. However, it is obvious in the pavilion that there are not many merchants from Europe, America, Middle East and Africa.

Experts said that the investment promotion work before the exhibition was very full, and new measures such as reducing exhibition fees and lifting the ban on mainland buyers were also introduced. Despite this, there are still many SMEs who have not come to the Canton Fair, and some companies say that they are not coming to the exhibition. Zhou Shizhen said that the turnover of the autumn fair last year was 31.5 billion US dollars, down 17.5% from the previous month. The turnover of the East China Trade Fair, which closed on March 5 this year, fell by 39%. Therefore, the transaction of the Canton Fair is not optimistic. However, companies also have other options, such as expanding domestic trade. Zhou Shizhen believes that any normal enterprise should be both domestic trade and foreign trade. However, it is not possible to throw away foreign trade in order to engage in domestic trade, because once the foreign trade market is lost, it will be difficult to find it again. Although foreign trade is very difficult, it is still necessary to persist.

The 52-year-old Canton Fair has always been regarded as a barometer of China's foreign trade and plays a very important role in the history of China's import and export development. For many companies, the Canton Fair is an opportunity to understand the changes in the overseas market and understand the customer's demand for product quality and price. The Canton Fair can also be called an information exchange. In this sense, some exhibitors do not pursue turnover. In addition, in recent years, in addition to the Canton Fair, Chinese companies have more and more channels to explore new ways to meet new customers, such as other forms of exhibitions, going abroad to participate in exhibitions, or through the Internet.

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