With the rapid development of the economy, water pollution has intensified, and residents' water safety issues have received more and more attention. Residents have higher and higher requirements for drinking water quality. Drinking water and health have become the focus and focus of public attention. The industry is also growing rapidly. Although the domestic water purifier market penetration rate is still not very high, the water purification industry has a promising future. The current water purification industry presents four major characteristics:
First, the water purifier market is developing stably and the trend of high-end is obvious . With the increase in consumption levels, the water purifier market is becoming more and more high-end. According to the offline monitoring data of Avi Cloud (AVC), the price segment of the high-end water purifier (≥4000 yuan) is increasing year by year. The high-end share of the first 26 weeks of this year is over 50%, and the average price of the water purification industry is also growing. The average price of the first 26 weeks reached 3,877 yuan, an increase of 13.4% year-on-year. The average price of foreign brands was 4,690 yuan, up 10.4% year-on-year. The average price of domestic brands was 3,482 yuan, up 14.7% year-on-year.
Second, the popularization of reverse osmosis technology, green manufacturing technology is the future development trend . At present, the water purifier market is mainly divided into reverse osmosis technology, ultrafiltration, activated carbon and nanofiltration. Due to the influence of the national “863†plan, reverse osmosis technology has gradually become the mainstream of the market. According to the data monitoring of Aowei Cloud Network (AVC), the products of reverse osmosis technology are increasing year by year, and the products of activated carbon are declining. The reverse osmosis technology products accounted for nearly 90% of the first 26 weeks of this year, followed by ultrafiltration products and activated carbon products. The share is less than 5%.
Water purifiers must also develop green manufacturing technology while popularizing reverse osmosis technology. At present, green manufacturing technology has been included in the national 12th Five-Year Plan for Science and Technology. The goal is to minimize the negative impact on the environment, maximize the resource utilization, and coordinate the optimization of economic and social benefits for the entire life cycle of the product from design, manufacturing, packaging, transportation, use to end-of-life disposal. With the gradual enhancement of environmental awareness, enterprises that do not promote green manufacturing technology will be eliminated in the market competition, and it is imperative to develop green manufacturing technology.
Third, the product function is developing towards large flux, long life, high water saving and intelligent . Small-flux water purifier products are prone to problems such as small water flow, large proportion of wastewater, and poor filtration effect. Therefore, high-quality products with high throughput, convenience, and clean water can meet user needs. According to the offline monitoring data of Aowei Cloud Network (AVC), the products with large throughput (≥200L) are developing at a fast and increasing trend. In the first 26 weeks of this year, the large-volume (≥200L) products accounted for nearly 64%, small-throughput products. The share has decreased year by year.
Intelligentization has become one of the breakthrough points in the water purifier industry. The entire home appliance industry is promoting intelligence, and water purifiers are no exception. The intelligentization of water purifiers is mainly reflected in reminding consumers to replace filter elements, water quality data collection, and life service connection.
Fourth, the channel is sinking . Water purifiers are gradually recognized in the towns and rural markets below the third line. The rapid development of China's economy has affected the natural environment to a certain extent, among which water pollution is the most serious, and the number of cancer villages that are rising is the best example. The resident population of cities below the third level exceeds 50% of the total population of China. In this part of the country, the water treatment conditions are poor, consumers pay more and more attention to drinking water, and the water purifier will become an essential electrical product for healthy living in the future. According to the offline monitoring data of Aowei Cloud Network (AVC), the growth of urban and rural markets below the third line is higher than that of first- and second-tier cities, and the potential of towns and rural markets below the third line is huge.
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