July 31 news, according to "Fortune" magazine reported that recently released relevant data show that in the second quarter of this year in the global mobile phone market, Apple's iPhone sales accounted for 5.6% of total market sales, while profits accounted for 66.3% of total market profits %. Nearly a year ago, Apple’s share of the global mobile phone market was 3%, and profits accounted for 39% of total market profits. This situation is not a “good sign†for Apple’s competitors. Since then, this "imbalance" has worsened.
Horace Dediu, an analyst at market research firm Asymco, said that by the first quarter of 2011, Apple’s sales accounted for 5.6% of total market sales in the global mobile phone market, and its profits accounted for the total market profit. 55%. According to the data released in the second quarter of this year by the world’s top eight mobile phone manufacturers, Dediou also updated its data on Friday.
According to data released by market research firm IDC, Apple currently earns almost two-thirds of the profits of the global mobile phone market, while its sales only account for 5.6%. It is worth noting that this data is from the point of view of the global mobile phone market, not just the smart phone market, nor just the US mobile phone market. For other people who also make profits in the mobile market, this news is not "interesting." De Diou said that among the eight mobile phone makers he followed, four handset makers - Nokia, Motorola, Sony Ericsson, and LG - were actually "losing" in the first quarter.
According to data released by the market consulting firm Strategy Analytics, although Samsung’s smartphone sales increased by 520% ​​in the second quarter of this year compared with the same period of last year, Samsung earned only 15% of the global mobile phone market’s total profit in the second quarter of this year. 21% two years ago declined. RIM earned 11% of the global mobile phone market's total profit in the second quarter, with little change. And HTC, the “smartest†handset manufacturer that uses Google’s Android operating system to manufacture mobile phones, earned 7.4% of the global mobile phone market’s total profit in the second quarter, up from 6% in the first quarter.
Although Apple's current profits account for 66.3% of the global mobile phone market's total profits, Apple's sales accounted for only 5.6%, indicating that Apple still has a lot of room for growth. Apple has always been considered to take the "high-end" product line, so Apple's product margin is higher, which makes the company in the "sales accounted for the global mobile phone market share of the total sales volume is low," also made a lot of profits. The writer is Philip Elmer-DeWitt, columnist for Fortune magazine.
Horace Dediu, an analyst at market research firm Asymco, said that by the first quarter of 2011, Apple’s sales accounted for 5.6% of total market sales in the global mobile phone market, and its profits accounted for the total market profit. 55%. According to the data released in the second quarter of this year by the world’s top eight mobile phone manufacturers, Dediou also updated its data on Friday.
According to data released by market research firm IDC, Apple currently earns almost two-thirds of the profits of the global mobile phone market, while its sales only account for 5.6%. It is worth noting that this data is from the point of view of the global mobile phone market, not just the smart phone market, nor just the US mobile phone market. For other people who also make profits in the mobile market, this news is not "interesting." De Diou said that among the eight mobile phone makers he followed, four handset makers - Nokia, Motorola, Sony Ericsson, and LG - were actually "losing" in the first quarter.
According to data released by the market consulting firm Strategy Analytics, although Samsung’s smartphone sales increased by 520% ​​in the second quarter of this year compared with the same period of last year, Samsung earned only 15% of the global mobile phone market’s total profit in the second quarter of this year. 21% two years ago declined. RIM earned 11% of the global mobile phone market's total profit in the second quarter, with little change. And HTC, the “smartest†handset manufacturer that uses Google’s Android operating system to manufacture mobile phones, earned 7.4% of the global mobile phone market’s total profit in the second quarter, up from 6% in the first quarter.
Although Apple's current profits account for 66.3% of the global mobile phone market's total profits, Apple's sales accounted for only 5.6%, indicating that Apple still has a lot of room for growth. Apple has always been considered to take the "high-end" product line, so Apple's product margin is higher, which makes the company in the "sales accounted for the global mobile phone market share of the total sales volume is low," also made a lot of profits. The writer is Philip Elmer-DeWitt, columnist for Fortune magazine.
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