"Working together with Langeng, sailing and sailing" - 2015 Langeng Lighting Investment Conference and New Product Launch Conference was successfully held

[Text|Zhongshan Station reporter Zhou Jianhua] On March 19th, "Joining Langeng, sailing and sailing"--2015 Langeng Lighting Investment Conference and New Product Launch Conference was held. This nationwide 2015 Langeng Lighting “One City, One Agent” investment attraction attracted nearly 200 quality distributors from all over the world to come and discuss cooperation. Shenzhen, Chongqing, Shaoyang, Loudi, Wuhan and other cities have signed contracts, many of which are signed. Signed a partner of more than 5 million yuan.

Deng Chaohua, Chairman of Langeng Lighting, elaborated on business philosophy and strategic thinking



The meeting was packed

On-site: New products are favored. Business signing is very excited. “I am very happy to see Langeng’s successful transformation in the LED era. Today I saw the latest hundreds of products and more humane marketing strategies, so I decided to sign up for cooperation and believe that it will go smoothly. Achieving sales tasks.” Langen agents from Wuhan value products and policies.

In 2015, Langeng Lighting will comply with the needs of the market in terms of operation and management, adhere to the brand-oriented, multi-product line combination, focusing on the LED home lighting circulation field to meet the market demand.

Chairman Deng Chaohua (third from left) discusses product technology with other businesses

In the face of the upcoming market explosion, Langeng Lighting has already been fully prepared. At present, Langeng circulation LED home product line has been formed, which includes eight categories of products: living room lights, kitchen lights, bedroom lights, downlights, flat lights, T5 brackets, T8 tubes, bulbs. And the entire line of products have certification, the implementation of automation design.

Merchants visit advanced equipment workshop

"At present, the industry is still in a mixed state. I think it is more reassuring for the old companies. The performance of LED lighting products launched by Langneng is relatively mature. In the past year, Langneng LED home lighting has been steadily and steadily launched, and many new LED models have been launched." Chongqing merchants said that after all, Langeng has settled a lot of time, and the categories are greatly enriched, and the price/performance ratio is more competitive.

“The reason why I chose to cooperate with Langeng is mainly the influence of the brand and the after-sales service of Langeng. It is more secure than other brands. It was also recommended by friends in the industry to contact Daolang. Brand reputation is very important.” Xiamen The dealer said so.

Merchants visit the exhibition hall

“We have been working on the principle of brand responsibility. After the internal and external integration optimization in 2014, I firmly believe that the Langen LED home distribution channel will have a brand new scene in 2015.” Chairman Deng Chaohua’s efforts to business partners Thanks for your support and confidence in the 2015 Luneng brand.

Policy: One city, one agent, concentrated resources support “One is the brand heritage with 25 years of history; the second is the spirit of hard work, the scale is strong; the third is the policy grounding, with a normal heart.” Long Yong Lighting Marketing Director Lai Yongtao Summarize the advantages and market policies of Langeng Lighting. Subsequently, Yin Guozhong, director of the lighting channel of Langeng, introduced the channel investment policy in detail.

The merchants at the conference said that they have seen through the simple marketing concept of gimmicks, which are more pragmatic and hope that enterprises can provide more practical policy support, marketing tools and system training.

Merchants carefully understand the new product

In this regard, Langeng Lighting quickly adjusted the past tendency to look at the market from the manufacturing side, and more consider the real needs of each regional market and local businesses, in order to develop a relevant "grounding gas" channel strategy.

In 2015, Langeng Lighting launched the “One City, One Agent” marketing strategy in an all-round way, in order to focus on the quality of products and channels in the new round of channel competition, and form a new core advantage, so that businesses have more long-term cooperation confidence.

Headquarters flagship showroom

It is understood that Langen Lighting's channel construction goal in 2015 is to establish an agent operation system based on prefecture-level cities.

For the new round of channel development, it can be summarized as: "16-word principle of flexible policy, people-oriented, local conditions, and partners."

Taking a group photo

For the very humanized and close-to-market initiatives announced by Langneng, the merchants naturally recognize and benefit. “This will certainly help the dealers to better sell, the area is well protected, and the combined product line will be more comprehensive and systematic. Our enthusiasm will inevitably increase.” Shenzhen Langeng Lighting Agent believes that the current effect needs further local Cooperate and quickly enter the distribution system to expand its influence.

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