On November 12th, Youku Tudou Group announced today that it has reached a strategic cooperation with Xiaomi in terms of capital and business. Both parties will carry out content and technical cooperation in the field of Internet video, jointly develop technologies such as video mobile playback, and Xiaomi will also be open to the public. The market purchases Youku potato shares and invests in Youku potatoes and cooperates with homemade content and co-production, production and distribution.
Lei Jun, Xiaomi’s chairman, said that the cooperation with Youku Tudou is the first project undertaken by Chen Hao, vice president of content investment and content operations. According to official sources, Youku Tudou’s content self-control capability provides support for Xiaomi’s hardware products. In the production of Youku Tudou’s homemade content, joint production, distribution, and film and television production, the two parties announced at the press conference that the first cooperation content was Youku’s self-made reality. Show "Goddess Goddess", potato large-scale brand activities "Potato Image Festival", "youth choice".
However, it is worth noting that both sides have more emphasis on the content of joint investment and production distribution, and did not mention cooperation in the millet TV and Xiaomi box.
From Xiaomi's point of view, the content layout in the living room area is particularly important. Despite the cooperation between TV and the box violated the radio and television policy and TV in the future, the short board in content has become a fatal flaw compared to LeTV. It has repeatedly been infringed by major video stations in the country, even if the support of the content after the share of Thunder. It is extremely limited, and it is too risky to take out one billion US dollars to purchase the production content. The ultimate choice and video site cooperation is undoubtedly the fastest and most reasonable way.
Informed sources disclosed that as early as before the former Sina editor-in-chief Chen Yu entered office, Xiaomi Company had finalized a negotiation on investing 300 million U.S. dollars in Baiqi’s wholly-owned subsidiary, iQIYI. After investing in iQIYI, Xiaomi needed to cooperate with iQiyi and the Central People. The Yinhe Internet TV Co., Ltd., a radio station jointly established by Jiangsu Radio and TV stations, has entered into a partnership to allow Iqiyi's contents to enter Xiaomi TVs and boxes.
It is not known whether Xiaomi and Youku Tudou will cooperate on TV hardware in the future. However, if Youku Tudou's content also enters Xiaomi's TV hardware, Xiaomi, Youku Tudou and the new licensee are required to cooperate. Currently, the license partners The biggest possibility is Xiaomi's previous cooperation with the future TV, and Guangdong Youku Tudou shares the country's Guangdong side - and this means that Xiaomi TV and Xiaomi Box will launch a different version of the cooperation with different licensees, their own smart home platform will be separated .
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