Zipbike
When Uber and Didi had not yet found a profitable Terminal South shortcut, sharing bikes were suddenly favored by capital and big manufacturers. There are popular Mobike bikes and ofo shared bikes in the country, and foreigners are going to launch Gobike.
Zipcar is now also joining the new field of melee.
This Friday, Zipcar, the nation’s largest car time-sharing platform, announced that it will join Zagster, a North American shared-bike provider, to launch a bicycle sharing program on 15 university campuses. The program was named Zipbike.
Zipbike will be the first to launch on the 10 largest campuses in the United States in February 2017. By the end of 2017, this number will increase to 15. Teachers, students and employees on campus can rent cars and bicycles under the same App and the same membership account.
It is reported that the plan has been sponsored and supported by the government. Zipcar described it as "the first state-sponsored mobile travel solution designed specifically for university campuses." According to the official announcement, Zibbike will reduce traffic jams and parking needs both inside and outside the school campus, while also eliminating the expense of car entry and parking.
As far as billing is concerned, Zipcar said that different universities will give different billing standards, and they will stay at the same level as other similar sharing bicycle programs. This includes a small amount of membership registration fees. There is an extra free time for each ride, and then it is charged on time - a specific amount has not been disclosed. Currently, Zipcar’s car rental business is experimenting with new billing methods. It plans to use mileage-based billing instead of the hourly billing model in some US cities. The new billing method may be used on Zipbike.
Zipcar, a global campus car rental leader, currently operates in urban and university campuses in more than 500 cities around the world; Zagster, which was founded in Cambridge, Massachusetts in 2007, currently operates more than 140 bicycle sharing projects in North America. 24 projects are directly associated with the university campus.
Both years of deep plowing in related fields have established a market and user base, which has cleared up many obstacles for Zipbike's promotion and expansion. As for the critical cost issue, Zibbike will be tied up with Zipcar's campus car rental service. It only needs to pay a fraction of the cost of sharing bicycles to the campus. In addition, there is also some government funding, and things will look very smooth.
Timothy Ericson, co-founder and CEO of Zagster, said that “we hope Zibbike will become a college bike sharing brand and become synonymous with this categoryâ€; and David Piperno, vice president of finance and strategy at Zipcar, also stated its goal: In the next few years, Zipbike will become the standard for bicycle sharing services across the United States.â€
Zagster
Zipcar’s time-sharing leasing business has always faced various competitions, including Daimler’s Car2Go project, the general Maven project, and the business of sharing rental cars. In the area of ​​bicycle sharing, Ford recently announced the Gobike program, which will partner with bicycle-sharing company Motivate to operate its own brand of shared bicycles in the San Francisco Bay Area. Zipbike is an important step in Zipcar's entry into the bicycle sharing field and is also a way to respond to competition.
At present, more and more users' travel options are changing, and sharing travel has become the future direction. The choice of “last mile†is also becoming more and more diverse, but there is still much controversy and uncertainty about how to use these services extensively.
Whether it is Gobike or Zibbike, or both Mobike and ofo, there is still a long way to go.
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