AI redefines cell phone and pulls distance away

This year marks the tenth anniversary of the birth of the iPhone. The iPhone has created a new era of mobile Internet and has also caused many Chinese followers to line up and jump.

Just three years ago, China had nearly 100 brand mobile phone manufacturers, but according to Counterpoint’s research report on the Chinese smartphone market in the third quarter of this year, the top five brands accounted for 82.5% of the total.

What does God mean? That is to say, no matter the traditional big manufacturers such as Lenovo, ZTE, or famous small flowers such as hammers, Meizu, 360, and LeTV, have been classified into less than 18% of the niche market. In other words, shuffling is not just beginning, it is almost done.

At the World Internet Conference in Wuzhen a few days ago, only two of the domestic mobile game players appeared: one was Xiao Jun’s Lei Jun, and the other was Huawei’s Yu Chengdong. Last year, Ding Lei's Wuzhen dinner was on the scene. This year, Wuzhen had one less person and was Zhao Ming, the boss of the glory series.

It is not that no one invited Zhao Ming, but during the World Internet Conference, Glory will hold a new product launch in Europe's veteran Royal Capital, London, and officially launch glory AI mobile phones to the world.

If the functional machine is an information delivery tool and the smart machine is an information computing tool, then the AI ​​mobile phone will be a true "personal assistant." Handheld computers did not fulfill their long-cherished wishes 20 years ago and are likely to be implemented through AI technology.

In 2007, Apple launched a smart phone, and in 2017, it opened the first year of AI mobile phones. For a full decade, the mobile phone industry has reached a critical point.

壹Smartphone ceiling

In 2007, a paranoid jumped onto the stage in San Francisco and released a "epoch-making" product. He used an incomplete apple to mock Nokia who dominated the world with two hands.

The emergence of the iPhone is not just about how sophisticated the mobile phone is, how powerful the computing performance is, how large the screen is, how touchable the humanization is, and the more important is that it first changed the mobile phone from a communication tool to a computing tool. The curtain of the mobile internet era was officially opened.

In the era of FeaturePhone, mobile phones are just tools for people to keep in touch with each other. In the era of SmartPhone, people need to complete smart phones in all aspects of travel, payment, study, work, and life.

It can be said that the emergence of smart machines in the past decade has completely changed people's lifestyles; but compared to the impact they have brought, the return to the essence of smart machines in the past decade has been remarkable.

From ultra-thin, ultra-narrow to fingerprint, dual camera, from dual-core, eight-core to fast-charged, full-screen, mobile phone manufacturers have to chase the innovation point at each stage, but these innovations are nothing more than just make the phone from the Caton Become smooth and refined from refinement. So the mobile phone screen is getting bigger and bigger, the processing performance is getting stronger and stronger, but the attribute of the mobile phone as the production tool has not changed.

In fact, since 2016, the smart phone market has seen a period of plateaus, which has caused the entire industry to stagnate due to technology. Micro-product innovation can no longer satisfy users' needs. This has caused the entire smartphone industry to suffer from ceilings. In other words, smartphones have been doing internal tinkering for the past 10 years, and there has been no external innovation fission.

Coupled with the structural change in the past, the market has become saturated, and the supply chain costs brought about by the intense competition have skyrocketed. The homogenization of mobile phone manufacturers' products is serious, and a revolution in the new mobile phone industry is bound to emerge.

So far, the mobile phone industry has experienced three revolutions.

The first revolution occurred in 1983, when Motorola introduced the world’s first civilian mobile phone, the DynaTAC8000X.

In fact, in order to complete this product, Motorola took ten years and invested a large number of engineers. The total cost was as much as 100 million U.S. dollars (the U.S. dollar was still very valuable at that time). Limited to the technology level at that time, the DynaTAC8000X weighed 2 pounds (1.8 pounds) and could only maintain a half-hour talk time.

But its emergence is of great significance - humans have now freed themselves from the shackles of the telephone line, and communication with each other is no longer disturbed by geographical time, and the first revolution in the mobile phone industry started.

With the rise of digital communication networks and the development of mobile phone hardware (processors, color screens, cameras, Bluetooth, etc.), mobile phones began to have the concept of dedicated operating systems (such as Symbian and Blackberry) and applications from the 1990s. The communications tools gradually evolved into multi-purpose handheld devices such as communications, data, entertainment, and office assistants.

The second industrial revolution in this industry began, in addition to the basic communication functions of mobile phones, it also accelerated the application of mobile phone features. Nokia has become the industry leader with powerful features, excellent quality and a wealth of product lines, and Sony, Samsung and other upstarts rely on outstanding design and multimedia features to emerge. At this time, the mobile phone began to get farther and farther from the phone and get closer to the computer.

However, it is undeniable that the functions of the mobile phone built-in applications during this period are relatively simple, and the mobile phone control is generally based on physical keyboards. At the same time, the installation, update, and distribution of applications are relatively complicated. There is no concept of an application store, and the extent of users' self-development is not high. This revolution also just made mobile phones out of communication tools and became over-the-top audio and video tools.

Until the iPhone was born in 2007, the third mobile phone revolution transformed the FeaturePhone communication tool into a SmartPhone computing tool and announced the advent of the mobile Internet era. The mobile phone bid farewell to the mobile phone and become a "portable computer."

AI AI phone first shot?

When smartphones are in a state of "high-impact," Apple, Huawei, and Glory have already actively explored new technologies and launched new products to drive the overall upsurge of artificial smart phones and lead the mobile phone industry to the next future.

At the 2017 Developer Conference, Apple launched HomePod, a smart speaker, and promoted its artificial intelligence applications. In September 2017, the release of the iPhoneX using the artificial intelligence chip A11 processor meant that Apple's layout in the AI ​​field surfaced.

In fact, as early as the end of 2016, the glory of domestic manufacturers has released the artificial smart phone Magic, this is the first time to fully integrate the concept of AI and smart phones. The unicorn 970, an artificial intelligence chip released in early September this year, marks Huawei’s formal entry into the field of mobile artificial intelligence. Subsequently, the Mate10 series mobile phone equipped with AI chips was officially unveiled. 2017 is the first year of AI, and it is also the beginning of the marketization of AI mobile phones.

The most important AI mobile phone in 2017: Glory V10

The key point of AI mobile phone lies in:

Human-computer integration, knowing the user: When the instructions are thought from the human brain, they begin to execute, one step faster;

Simplified steps: The original physical operation is required, and now the recognition can be simplified through voice, semantics, or even push the user's needs automatically; 3 steps can be changed to 2 steps, and 2 steps can be changed to 1 step.

Powerful computing: AI calculations are performed by the NPU chip and handle the same AI tasks. The new heterogeneous computing architecture has about 50 times the energy efficiency and 25 times the performance advantage.

Among them, the criteria for judging AI phones mainly depends on whether they have AI chips. At present, there are only two companies in the world that have AI chips: Apple and Huawei. Taking glory as an example, after the integration of Kirin's 970 chip with Magic last year, V10 was adopted this year to achieve mass production of artificial smart phones.

The "Glory brand mobile phone single commission bonus plan" handed out by Ren Zhengfei was widely circulated on the Internet in the past two days. The company announced that the company's glory team has issued bonuses in the fourth quarter. There is only one profit requirement. The more service users, the more bonuses are. Not capped. This revealed two pieces of information: First, the glory product line with AI mobile phone as the vanguard was indeed sold well this year; Second, Huawei's determination to strive to honor mobile phone and strive to enter the top five for three years, is in fact optimistic about the revolutionary future of AI mobile phones. .

It can be said that this station is at least half a year ahead of the industry. To know that the first generation of the iPhone on the Android mobile phone G1 lead time is less than a year, but it is this time difference, so that the iPhone to ride away. In 2010, the top three mobile phone sales in the world were Nokia, Samsung and LG; in the same year, the top 30 Lenovo, Dopod and Tianyu in the Chinese mobile phone industry. Sometimes, the time difference in half a year may be a distance away.

"For all manufacturers, the application of artificial smart phones can not only be a marketing gimmick, but should really bring a good experience at the base layer (power), technology layer (algorithm) and application layer (AI application). In the era of artificial intelligence, or manufacturers without artificial intelligence technology, there is no future." At the announcement of the glory V10, President Zhao Ming said.

Some time ago listening to an Internet listed company CEO about Huawei, he focused on Huawei's "wall" strategy, that is, to do a new business, it is necessary to focus on the firepower, the force "boom" wall, until it collapsed . Glory series down the road, in fact, is the best proof: from Magic to V10, in fact, is stepping on the direction of the entire mobile phone industry, continuous focus, continuous onslaught, its strategic significance is no less than that year, the PC Internet to mobile Internet giant .

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