Baidu March or Push "Exposure Desk"

After Baidu and the State Food and Drug Administration reached a comprehensive strategic cooperation and launched three major safe drug products, Baidu's latest plan brewing in the medical field was quietly exposed. Yesterday, reporters learned that Baidu may launch "Baidu Exposure Desk" related to netizens' complaints. The specific release time may be on the eve of "3·15".

Exposure main hit "counterfeit drug report"

The reporter learned that "Baidu Exposure Desk" is part of the "Sunshine Operation" that Baidu has been promoting. However, in the column settings, the intention to reinvent the use of counterfeit medicine is very obvious. The “counterfeit drug report” position is the visual center for consumers to open the page, and is marked in red font. It is particularly eye-catching in the columns of Sun Action, security software, anti-fraud database, and anti-fraud knowledge.

In the middle of the page, Baidu highlighted the strategic cooperation with the Food and Drug Administration and emphasized the introduction of 200,000 authoritative medical information. According to speculation, due to the consideration of communication effects, "Baidu Exposure Desk" is likely to be launched during the "3·15" consumer rights day. This is because Chinese Internet users have almost reached the peak of attention on counterfeit products.

It is worth noting that in the security software recommendation column, "Baidu Exposure Desk" also recommended free security software such as Tencent Computer Manager and Jinshan Guardian.

Negotiations with the Food and Drug Administration for more than half a year According to sources inside Baidu, the “Baidu Exposure Desk” is a follow-up to the cooperation between the Food and Drug Administration and Baidu. The cooperation between Baidu and the Food and Drug Administration has been brewing for more than six months. The original idea from a Baidu Charity Foundation employee was later promoted to company-level strategic cooperation.

It is reported that the cooperation project between Baidu and the Food and Drug Administration started negotiations in July 2012. On February 25, Baidu and the Food and Drug Administration jointly announced a strategic cooperation. Baidu announced the introduction of three major products based on the introduction of 200,000 pieces of information by the Food and Drug Administration. According to insiders, these authoritative medical information will also become an important reference for the "Baidu promotion" customer monitoring audit.

Last year's crackdown on 201 illegal marketing data showed that in Baidu's current massive search volume, there are about 3 million daily medical-related inquiries, and the cumulative search volume in the year exceeded 1 billion. The data support of the Food and Drug Administration will enable hundreds of millions of Internet users to gain direct experience in safe drug use.

It is understood that starting from 2010, Baidu UN Food and Drug Administration and other ministries jointly initiated the “Sunshine Action” to crack down and remove a large number of bad and false internet information. In 2012, Baidu hit a total of 201 drug promotion violations. .