Be wary: "Black intermediary" takes "card" and flies (picture)


Before May 1st, Zhang Daqian (a pseudonym), a lighting company owner in Guzhen, encountered a series of headaches and regrets. His company recently received penalties from nearly 10 provincial and municipal industrial and commercial bureaus in Jiangsu, Hunan and Guangxi. Notice or judgment of the local court. What is more, he did not follow the "notice" in time to deal with it, was sentenced by a city court in Hunan, and 50,000 yuan was removed from the account. The reporter saw these so-called "notices" and "judgments" yesterday. The above contents are basically the same except for the jurisdiction. According to informed sources, the company used the "CCTV brand on the list" logo in advertisements, albums and dealers' decorative paintings some time ago, and the "notice" and "judgment" came from this. The reporter also saw that these "notices" and "judgments" are detailed above, and the basis for the punishment is the "Anti-Unfair Competition Law of the People's Republic of China". The "Penalty Notice" also made a compromise according to the relevant provisions of the law, "may be fined 10,000-200,000 yuan", "ordered to immediately stop the propaganda and destroy the publicity materials with the brand content on the CCTV, a fine of 50,000 yuan" . It is reported that this incident was jointly investigated and conducted by CCTV and the State Administration for Industry and Commerce. After the "May 1st", it will be "strike hard" across the country, but no penalty list has been officially announced yet. The CCTV Advertising Department also faxed the relevant information to Mr. Zhang. The letter clearly stated: After investigation, the Ministry has not issued any certificates for CCTV and CCTV on any of the enterprises and products. Or an honorary title, and is not authorized for use by any business. We are deeply angry at this kind of deceptive behavior and further investigate the matter with the United Nations Industrial and Commercial Administration and the local industrial and commercial departments. It turns out that the "CCTV brand on the list" in the lighting industry is unauthorized use, and the honor of "CCTV on the list" is purely groundless. Relevant departments reminded the majority of lighting companies: Please remove all false advertising propaganda as soon as possible to avoid losses to the enterprise! The "CCTV brand" that has been popular for many years turned out to be fake! The reporter searched the keywords of “CCTV on the list” and “CCTV on the list” through Baidu, and found that “CCTV on the list” is also “spreading everywhere” in other industries. Why are so many small and medium-sized enterprises dare to take the world by storm and play tricks with CCTV? The reporter learned from some of the “victimized” SMEs in the lighting industry that most of them used the “CCTV brand” on product packaging and promotional materials without knowing that the “CCTV brand” was purely subtle. "Sign. According to many “victimized” manufacturers, they clearly know that CCTV-7’s ratings are not ideal, but the advertising agency staff said that they can “indefinitely use the 'CCTV list brand'” logo if they advertise on CCTV. CCTV's list of brands is indeed very beneficial to the company's investment promotion, and it is more conducive to the cooperation of merchants to sell their products to consumers. They believe that they are really eager to "four or two", but they are not "black" by the advertising agency. The emergence of the phrase "CCTV on the list of brands" phenomenon, there are two main reasons: First, the majority of small and medium-sized enterprises are opportunistic psychological results, and on the other hand, black advertising agencies set up for the abduction A trap. From the results of online search, the phenomenon of “CCTV on the list” is not only happening in the lighting industry and lighting companies, but also in other underdeveloped industries and SMEs. This reflects the problem - currently The majority of small and medium-sized enterprises in China have problems such as impetuousness, quick success, and high ambition. The editor believes that the minimum prerequisite for any company to achieve ultimate success is to operate with integrity and to be down-to-earth. Only in this way can the company go more steadily and go further. The editor also reminded the majority of manufacturers: Don't be fooled by the rhetoric of the black intermediary. If you have made a mistake, immediately slam the cliffs, lest the bamboo baskets fetch water - an empty!


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