Chimei (CHIMEI), a supplier of LCD products in Taiwan, recently released six series and 13 new LED products, including 5 LED LCD TVs, 6 LED LCD monitors, 2 LED eye protection desk lamps, and LEDs. The entire product line layout is complete. Its new generation of LED LCD TVs has for the first time joined the "three-dimensional color gamut" technology that cooperates with ITRI.
Zheng Liangbin, general manager of Chi Mei brand business, said that the penetration rate of LED LCD TVs in Taiwan is expected to reach 15% this year, and LED liquid crystal displays will also exceed 20%. In order to strengthen CHIMEI's leading position in the LCD market, with the full support of the upstream and downstream supply chain of Chi Mei Group, CHIMEI has successfully become the first brand in China to launch a complete LED product line at the same time.
In addition to all the new products that will be unveiled this time, the company will continue to increase the number of other models in the second half of the year. It is estimated that the fourth quarter CHIMEI will be listed in the strong series of the seven series of 19 LED products to fully grab Attacked the double champion of LCD and LED Taiwan market.
The new generation of CHIMEILED LCD TV joins the stereo gamut technology cooperated with ITRI, the color adjustment is converted from XY plane to 720 degree 3D LCH (LightnessChromaHue) chromaticity space, gamut light and dark level supernatural stereo, image quality is beyond HDTV There is a standard, the thinnest part of the fuselage is only 22mm. (Note: The three-dimensional color of nature exists in the three-dimensional space, not only the color of color, intensity contrast and brightness, but after the concept of adding light, the color has black and white steps, the new color space adjustment concept, perfect Showing the natural details, it can be called "stereo gamut")
Chi Mei's new LED LCD monitor also has a high-color LED backlight panel, which can even achieve ultra-high dynamic contrast of more than 10 million; in the lighting of small household appliances, it introduces swan series LED eye protection without stroboscopic, anti-glare and dimmable. Table lamp, stylish and elegant.
CHIMEI launches six new LED products
Zheng Liangbin pointed out that CHIMEI LCD TV won the first sales in the Taiwan market in the whole year of 2009 and the first half of 2010. I believe that in the second half of 2010, while the LED backlight series products are in place, the exclusive 720° stereo color gamut technology, 120Hz Driven by new technical specifications such as 10bit, ultra-thin, ultra-high dynamic contrast, energy saving and environmental protection, audio-visual networking interactive interface, the annual sales of CHIMEI LCD TVs is expected to exceed 180,000 units; and in the second half of the year, CHIMEILED LCD TVs will contribute 30,000 units, accounting for 40% of the total LCD TV revenue, the target of taking 20% ​​of the LED market.
In the CHIMEI LCD display segment, sales in the first half of 2010 were flat, but it is estimated that the DVI/HDMI model tariff reduction will benefit from the second half of 2010. The LED backlight theme fermentation will effectively stimulate the sales force in the home market and drive the CHIMEI LCD monitor all year round. Sales volume has a chance to break through 260,000 units, a slight increase of 5% compared with the same period of last year. In the second half of the year, CHIMEILED LCD monitors will challenge 100,000 units, accounting for 70% of the total LCD monitor revenue, and aiming to grab 35% of LEDs. Market share.
In addition, due to the strong demand for LED, this year's lighting small household appliances market has significantly enhanced the acceptance of LED desk lamps, accounting for more than 15% of the overall table lamp market. In the first half of 2010, CHIMEI launched the European minimalist LED eye protection table lamp for the mid-level market.甫 The market quickly penetrated the existing eye protection table lamp market, and the sales force was quite eye-catching. CHIMEI has locked in the middle and high-end consumer groups this time. The newly launched elegant and simple Swan series LED eye-protection table lamp is expected to take 35% of the LED desk lamp to take the market share.
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