On July 16, 2012, China-Korea Technology Co., Ltd. officially signed a contract with Shanghai Ye Maozhong Marketing Planning Agency, marking that China and South Korea are focusing on the historic breakthroughs and changes in the brand, and officially launched the launching strategy of the China-Korea brand building strategy.
At the signing ceremony, Ye Maozhong gave a high evaluation of the Chinese and Korean refrigerators. He said that the achievements and development speed of the Chinese and Korean refrigerators in the past few years are obvious to all, and it is rare in the marketing field. It is hoped that through the two-year efforts of Ye Maozhong's marketing planning team, the Chinese and Korean brands will become China's famous home appliances brand, and realize the leap-forward development of China and South Korea in the field of white goods. At the same time, Ye Maozhong and China-Korea technology leaders said that they are based on their values ​​and marketing ideas. The high degree of consistency, the willingness and enthusiasm of the two sides is very high, I believe that through the sincere cooperation of each other, it is fully capable of creating a miracle of home appliance brand and a new legend.
China and South Korea, as a rising star in the home appliance industry, have only begun to emerge in the boom of home appliances in recent years. China and South Korea refrigerators and washing machines have won the bid for the national home appliances to the countryside project for two consecutive years. In June 2012, they successfully entered the national new round of energy-saving products for the benefit of the people. Its production base is located in Changzhou City, Jiangsu Province. It has a world-class automatic refrigerator production line and a strong international R&D team. The annual production scale reaches 5 million refrigerators and 600,000 washing machines. It has many national patents such as “Innovative Double Cycleâ€. Committed to the development and production of medium and high-end refrigerators and washing machines.
It is understood that Ye Maozhong Marketing Planning Company will provide a two-year planning service for Sino-Korean technology, assist the Chinese and Korean refrigerators to develop a sound marketing and promotion strategy, standardize the whole series of products and upgrade them, and integrate into the heavyweight and technology. Various elements such as fashion, preservation, etc., to support the positioning of medium and high-end products of Chinese and Korean brands, thus ensuring a broader market development space.
This cooperation is the first step in the implementation of the brand strategy of “Top 5 in the industry†and “Building a professional home appliance brandâ€. The choice of Ye Maozhong's marketing planning organization by China and South Korea not only reflects the vision and courage of China and South Korea, but also expresses the determination of the Chinese and Korean brands to strongly promote the brand strategy. It also indicates that China and South Korea's market competitiveness will leap in the short term.
In the near future, there will be a “Chinese and Korean refrigerator†in the successful case of Ye Maozhong’s marketing plan. Let us wait and see!
Side note: Ye Maozhong is known as the “Ghost Talent†in the Chinese advertising planning industry. “The strange person†is known as one of the three males in the Chinese advertising industry. Since 1993, Ye Maozhong has successively served “Shengxiang Floorâ€, “Arctic Cashmere Warm Underwearâ€, “Real Kung Fu Fast Foodâ€, “Da Hongyingâ€, “Yu Brand Menâ€, “Yake V9â€, “361 Degreeâ€, “ A number of brands, such as Red Golden Dragon and Antstrong, have greatly enhanced the visibility and sales performance of these brands. Among them, “Zhong Kungfu†fast food has been sold from several small stores in Dongguan to 464 national direct-operated stores in 6 years, becoming the first brand of local fast food. The slogan “Earth people know†and “30-year-old people†are planned by Ye Maozhong. The heart of the aged, the heart of the 30-year-old 30-year-old has become a buzzword in society.
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