OFweek smart home network news OLED TV and QLED TV who can lead the trend of color TV industry, become the hegemon of a new generation of color TV display technology, has now become the TV industry's biggest attraction. According to the latest industry data, this year, the sales of quantum dot TVs will reach about 10 times that of OLED TVs.
Recently, Samsung Electronics announced the launch of Quantum TV for ten years without blazing the screen. This move has also been seen by the industry as a new initiative for QLED TV camps on OLED TVs. Industry experts believe that with the continuous erode of QLED's OLED market share, the answer to this debate has gradually become clear.
With the escalation of quality consumption, consumer demand for television experiences is increasing. In particular, the technical dispute between OLED and QLED has also entered the white-hot stage. This game, which is the future of mainstream TV display technology, has also attracted a large number of TV manufacturers.
On the one hand, color TV companies represented by LG, Skyworth, etc. continue to exert their efforts in OLED display technology, allowing OLED TVs to be quickly marketized. At the beginning of 2016, there were only 5 global OLED TV manufacturers; by 2017, 13 manufacturers including OLED TVs have been introduced by OLED TVs, including Chinese manufacturers. On the other hand, manufacturers represented by Samsung, TCL, etc., mainly promote quantum dot technology. NPD DisplaySearch predicts that the annual growth rate of quantum dot TVs in the Chinese market will reach 100%, which is expected to grow from 600,000 units in 2016 to 1.2 million units in 2017.
“From the development history of the color TV industry, technology contention has always existed.†Fan Zhijun, general manager of Shanghai Suning, stated that at every stage of development of the color TV industry, people have different opinions on different technology applications. For example, in the early stage of industrial development, the industry once argued that it was using rear projection technology or large-screen technology, and finally ended up with a rear projection exit; later, as LCD TVs gradually solved the problem of yield, plasma TVs were also eliminated in the market; Nowadays, in the “post-LCD eraâ€, the TV industry is facing new controversy – is it the choice of OLED or QLED to replace the LCD screen? Whoever is the winner of the market ultimately depends on the choice of consumers.
The industry generally believes that Samsung Electronics launched a decade without burning screen protection, directly hit the pain of OLED TV. It is understood that burning screen, also known as residual image, is the phenomenon of plasma or LCD screen. It is mainly due to the long-term operation of the screen under high brightness, the long-term playback of a single screen, resulting in image afterimage problems, which greatly affect the viewing experience.
According to data from Yikang, the OLED TVs that appeared in early 2013 are still only a few people's choices. In contrast, QD TVs, which only appeared in China at the end of 2014, rely on people's unanimous recognition of excellent picture quality performance, long service life, and With the advantages of higher yields and other advantages, the TV market has become a major trend in just over two years. In 2016, the retail volume of quantum dot TVs was more than seven times higher than that of OLED TVs. Today, this gap is continuously widening.
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