Qiang Ling Lighting Wang Yang Marketing Director Assistant
[Moderator]: Thank you for your interview with Sohu.com and Focus Home. Can you introduce your main products first?
[Guest]: We mainly do indoors. This category is mainly based on light sources. We are one of the largest spiral light companies in the world with integrated production and sales.
[Moderator]: Then your market is also facing the world?
[Guest]: Yes, this is the global scope. We are headquartered in the United States. The birthplace of the world's light source is there. When our president went abroad to develop, it was in that place, for example, you went to Mingxi, China. It is a cigarette made in the country. There is a suitable soil in this area. For example, when you talk about Zhongshan in Guangdong, many of them are used to make lamps. In the United States, there is also a birthplace of such a world light source. At the time, I was doing some simple sales of lights. It is like this mainstream energy-saving lamp. It was only a beginning in eight years, and it has been developed since the early 90s. Like this integrated enterprise, the research and development of this product and this consumer group, from the beginning of research and development to the present, our lamps have been officially launched. From the time of launch in 1997, to the year 2000, we have already occupied the entire city of the United States through such an energy-saving lamp. [The host]: The theme of energy conservation is now an important part of sustainable development. So how do you do the topic of energy saving?
[Guest]: In fact, this is the case. Energy conservation is particularly important in the current global energy crisis. We are developing very fast in the United States, and energy-saving lamps can play a big role in this area. This developed country accounts for about a quarter of electricity consumption. The country is digested by electricity and electricity. The United States is a very traditional light. In this most economically developed country, the energy use rate is very low. The government has called on all citizens to use energy-saving lamps. It is able to reduce the usage rate on a large scale. At this time, the government-like behavior of energy-saving lamps brings a good policy to all enterprises. In such an environment, our business growth is basically a few times a year.
[Moderator]: It seems that the development trend of your company is very rapid. So what do you think is the difference between this exhibition and previous years?
[Guest]: We have participated less in China, and we may not have the right to speak. We are headquartered in Shanghai, and then set up our own offices in Jinan, Guangzhou, etc., that is to say, some first-tier cities, because in this big city, the awareness is relatively high, if you go to some marginal areas, your food and clothing are not If there is no solution, there is no way to talk about energy saving.
[Moderator]: When did you enter the Chinese market? What are the strategies for promoting in the Chinese market?
[Guest]: We entered the Chinese market in 2005. When it comes to the promotion strategy, it is very simple to say. We mainly use this traditional light source and the existing energy-saving light source to arouse the government's attention to energy conservation. This sustainable development policy is not just in the lighting industry. It is a big influence for all industries. In fact, this invisible is a containment of this economic development, but if you do not comprehensively deploy, then electricity is not enough. The more underdeveloped countries, the greater the amount of lighting. Therefore, in this case, you use energy-saving lamps and do not use energy-saving lamps, which have no great impact on yourself. But for the country, no one simply changes a lamp, which is very comprehensive. Great influence.
[Moderator]: Ok. Due to the time, then our visit is only here.
[Guest]: Let me add one more sentence. Our boss is a Chinese. I want to make a brand that is doing so well abroad to do China. I also hope that China is good. I am not doing such a charity event. If you replace a lamp at home, use our Energy-saving lamps, if you give it to you for free. The effect of this energy saving is very obvious. Our company is mainly to advocate for a sense of energy saving.
[Moderator]: Thank you very much for accepting our interview.
[Guest]: Thank you.
Wang Yang Marketing Director Assistant and Focus Home Network Reporter
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