How should companies connect with designers?
First, you first determine the customer base of your product. (For example, you are an outdoor landscape lighting manufacturer) Your customer base is a landscape lighting designer, or a landscape architect, or a lighting engineer;
Second, after you have decided, you can participate in relevant designer activities, sponsor or engage in some activities (the landscape design industry has activities every year);
Third, emphasize the characteristics of your product, or the core. You have to do the products of others, you have products that others do not have, you must pay attention to the light effect of the products;
Fourth, you have to give the lighting designer a solution to the problems he encountered in the design. For example, what products are used where appropriate, how many distances, and so on. Rather than the designer wants to illuminate the fixtures you provide. You have to guide the lighting designer. For my requirements for lamps, please read some of the requirements for my selection of lamps in the 38 degree lighting forum public platform. The details of this article are written.
How to make the color temperature stable for dimming products?
At present, if the quality of the light source is good, the dimming current has little effect on the color temperature, and is generally in the half step. Light source materials, especially phosphors, require better thermal stability of the silica gel. This ensures that the color temperature change during the dimming process is within the range of the human eye.
In addition, the current popular color temperature source will be an expanding market. This is another topic.
Is there a lot of utility patent litigation? Are most companies gone?
Since most of China's lighting companies have weak innovation capabilities, they mainly apply for utility model patents.
The patent infringement disputes are complicated to handle, the cycle is long, the procedures are complicated, especially the evidence collection is difficult, and the local protection and judicial resources are insufficient. After the enterprise accuses, the economic compensation is limited, so the general enterprises are not very active, and are not willing to This is more energy and money.
This is an important reason for China's lack of innovation capabilities. If the country does not change this situation as soon as possible, China will not have real innovation. If it is said that innovation is the only way to shout slogans.
There are so many exhibitions, which one is the most effective?
For the show, many people like you want to know which one is most effective. In fact, this is a question without an answer. The effect of the exhibition is not only from the exhibition itself, but also related to the positioning of the market, the preparation of the exhibition, the marketing plan, the sales strategy, the design concept and the performance of the on-site salesman.
According to my personal experience and the participation of friends around me, the effect of the Frankfurt Lighting Fair in Germany is quite obvious, but this exhibition is also difficult to participate. In addition to the North American market, LFI (LIGHTFAIR) is also good.
In addition, for the exhibition, I give a few points:
1. Don't blindly exhibit, not the people around you are going to be good exhibitions, which need to be determined according to their own products and market positioning.
2. The exhibition is not necessarily a good result of the hard work of the big booth. Because people's buying psychology is different, large and hard-boiled booths give people the same pressure as a specialty store. Many small customers who are just starting out are afraid to come in.
3. It is necessary to do a good job in the marketing plan and staffing of the exhibition. It is not the participation of all the salesmen of the exhibitors. Avoid good customers to let the general business pick up, but there is no way to convert orders and waste customers.
4. Foreign exhibitions, local exhibitors are relatively high-quality potential customers, who can visit and market during the exhibition. Before the exhibition, you can see the list of exhibitors on the official website of the exhibition, conduct customer analysis and marketing plan before the exhibition.
Shenzhen Innovative Cloud Computer Co., Ltd. , https://www.xcypc.com