Is the Apple Watch ready for the Chinese?

What is Apple? Apple is just right. No matter what Apple products it is, no matter what the performance of Apple's products, it must be commented as “just right”. This is true of every previous Apple phone, and the current Apple Watch is still the same.

It is said that this Apple Watch is innovative and has been praised as a heavenly object by fruit powder. Actually, this object of smart watch has been available for N years. Even this year, Huawei, Lenovo and others have just released new products. Such a smart watch does not exceed even a little bit of other company's products. Of course, who told someone Apple was the one who could pull Newton out of the gravitational apple?

Why is Apple Watch so featureless so high-profile? It is said that this is the first innovative product launched by Steve Jobs after Apple, that is to say, this watch is the iconic product of Captain Cook's era. However, if this watch is really the sign of Apple's Cook era, it just shows that today's Apple has thoroughly rooted in the old books, and Nokia, Apple's consumption of its own brand energy.

Of course, Apple is not stupid, he will not silly put his destiny on a watch, so Apple played a wrist, unfairly launched a series of watches, but also allows customers to freely play, of course, The biggest bright spot is to make this watch a gold watch.

Apples in Cook's era have already lost their heads compared to the arrogance of the Jobs era, because there is only money on the ground. Jobs never took the Chinese seriously, and the first users of each product did not include the Chinese mainland market. Since he took power, Cooke has begun to change this tradition. He soon reached a cooperation with China Mobile and gradually began to prefer the Chinese market. Each product began to list China as the starting point. In addition, Apple has continued to increase the expansion of China's retail stores, just in the past six months, China has opened six new Apple stores.

Apple's watch is even more so, a high profile of the mainland China market as a starting point, is still on-site demonstration using Chinese WeChat, Alipay wallet, mobile phone Baidu, etc. are also the first batch of adaptation, frequently showing the purpose of the Chinese market is only one, because the money here many.

Scott Galloway, one of the world's most famous luxury goods experts, believes that high-end Apple Watch should be called "Chinese Watch" and obviously has emerging markets as the main target. Even if Americans or Europeans are unwilling to purchase a gold version of the Apple Watch, which costs tens of thousands of dollars, the Chinese may be crazy about it. Chinese consumers like to show off their wealth, and Apple will benefit from this ultimate self-expression.

Apple’s mobile phone is already a luxury product in mobile phones. A local tyrant has earned enough money for the Chinese. Since the enthusiasm of the Chinese people for buying luxury watches is well-known to the public, Apple will also push the boat to do it personally. The local tyrant’s version will be worth RMB 170,000. Do Apple Watch have more face on the arm?

According to media reports, New York market research firm Oppenheimer & Co believes that China is an undisputed major market for Apple except the United States. Without this key region, it is difficult to imagine Apple’s full grasp of watches or other new products. They predict that the Chinese mainland market is expected to increase sales of 15 million for Apple Watch's global sales in 2015.

From this perspective, Apple Watch’s 18-hour battery life is no longer a short board, and it is a bright spot, which is why many people still have a smart watch that can’t be supported for a day Reasons that many people "like". Because, if you answer the phone, play WeChat and grab a red envelope, it is estimated that this Apple Smart Watch can last no more than three or four hours. It often takes out a value of 170,000 watches to be charged. ? ! Moreover, this charge is still forced, not deliberately put out.

According to foreign reports, Apple's share price rose slightly after the release of smart watches, but Apple's foreign media generally believe that Apple is likely to recreate the success of the iPhone era in the Chinese market. According to the commentary, the success of Apple Watch will depend on the degree of recognition gained in Asia, especially in China. The reason is that although average monthly income is still low, China’s wealthy population and huge demand are enough to support an Apple Watch. Important market. As long as half of Chinese iPhone users are willing to try Apple's wearable devices, Apple will once again be able to achieve great success.

Will Apple's smart watch be successful? This depends on how Apple is going to measure its success. If you only sell more watches to make more money, then Apple apparently can only rely on the Chinese market to do it, but if Apple really wants to make a product like Apple's mobile phone to change the world, there is still a long way to go. The road to go is not the right one.