Introduction: In March and August of each year, dealers from all over the country gathered in a small town called Zhongshan Huangqi. What kind of charm is it that makes more than 40,000 dealers come together? What are these people doing? These questions were found in an area called the Huanghua International Convention and Exhibition Center.
HC home grid original: spring and autumn, is the dealer's purchase season, naturally also a new home appliance company's new product promotion season. The China Small Appliances Fair (hereinafter referred to as the Small Appliances Fair) is a grand gathering of small household electrical appliances. If the Small Appliances Exhibition is defined as the "CES Exhibition of China's Small Appliances Industry", it is very appropriate. The arrival of tens of thousands of distributors in different regions has made the Small Appliances Show a new feast for small household appliances. More than 10,000 new products are displayed on this platform. At this time, the Small Appliances Exhibition is an arena for new products. How to win gold in this arena is an art. In fact, the release of new products at the Small Appliances Show is only the tip of the iceberg of corporate marketing management. If you want to achieve the desired results in the market, the three-day time is obviously not enough.
The three-day time is only a concentrated expression, behind which is the contest between the strength of the enterprise and the ability of product innovation. That is to say, the master has a trick, the surface is the move, in fact, it is the internal strength.
How to practice internal strength?
Small appliances upgrade fast New products need to keep up with the mainstream trend
The characteristics of small household electrical appliances are rapid replacement. Under normal circumstances, products will be eliminated once in 2-3 years. If the company has not upgraded its small household electrical appliances in 2-3 years, it will definitely eat the “closed door†given by the market. This can be confirmed from the small household appliance exhibition. In general, the upgrading of small household electrical appliances is also driven by leading industrial enterprises. When Midea launched the intelligent electric pressure cooker, the entire electric pressure cooker industry has a qualitative leap in terms of both functional and safety aspects of the product. At the first small appliance exhibition in 2009, a company from Zhanjiang highlighted the electric pressure cooker products. At the 6th Small Appliances Exhibition, the company has placed the intelligent electric pressure cooker in the most obvious position. The products of small and medium-sized enterprises are also following the development trend of electric pressure cookers, and the introduction of intelligent electric pressure cooker products. Just three years ago, the company mentioned above passed the survey on the market and concluded that mechanical products Most popular with consumers.
The soymilk product has completed the upgrade from the plastic soya-bean milk machine to the all-steel soya-bean milk machine. At present, whether it is Jiuyang or the United States, the new products are all designed with the all-steel liner. The new products introduced by small and medium-sized small household electrical appliances enterprises are also all-steel products in line with the future development trend. Interestingly, many enterprises have added the “magnetization†function on the basis of “all steel†to make their products more selling.
If these are just the focus on the present, then the smart, energy-saving and environmentally friendly products of the future small household appliances industry will become the mainstream. At present, small household electrical appliance enterprises are striving to meet the changes in consumer demand through technological advancement and innovation. And this is not just a company like Midea and Galanz. In fact, by participating in small appliance exhibitions, we can find that SMEs are gradually realizing the importance of technological innovation and, more importantly, technological innovation is being The company implements the implementation, not the verbal cheques promised to the dealer.
Li Xinhua, general manager of LHC (Xi Lin International) Greater China Huimin Marketing Division, led a group to launch a "small gas" stove. Celine noticed that the cooking characteristics of the Chinese people are big firepower, but they also hope to use gas-saving stoves. Through technical research, Xilin has improved the energy efficiency of gas stoves and can save 30%. Another company, Xiongcai Electric, has really felt the benefits of launching energy-saving products. Xiongcai's electromagnetic high-frequency stove is a new generation product with a power of 1300 watts and can reach 400 degrees in one minute. It can guarantee the temperature of cooking and not cold. And after technological innovation, the radiation is greatly reduced, almost zero.
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