Jinhua streetlights will illuminate California Street

The landscape lights of Jinhua Huixi Street and Fenghuangshan Park, Hangzhou Metro Line 1, and the tunnel lights of the Huanghua Expressway in Zhejiang Province... all come from a company named “Desheng New Energy Technology” (hereinafter referred to as “Desheng”) Jinhua. enterprise. What is even more surprising is that in a while, these street lights from Jinhua will also light up the streets of some cities in California.

According to a test report of the National Luminaire Quality Supervision and Inspection Center in recent days, the single technical indicators of “Desheng” LED lamps have surpassed international giants such as Philips.

With the continuous maturation of the domestic market and the development of European and American markets, the LED lamp market once monopolized by international giants such as Philips, General Electric and Osram is being quietly broken by Desheng.

The purchase of 30,000 U.S. dollars by the U.S. One Electric Company is an important way for foreign trade companies to expand their orders. "Desheng" is no exception. For example, last year's lighting energy products exhibition in California, the United States, helped the company seized a large order - 30,000 LED street lights. The purchaser is from a large electric company in the United States, and 30,000 LED lights will be mainly used in street lighting renovations in two cities in California (California). At present, the order has basically been negotiated.

However, Wang Sheng, general manager of "Desheng" Co., Ltd., revealed to reporters yesterday that he has experienced many twists and turns in taking this order.

In October 2010, a local exhibition of lighting energy-saving products was held in California, and excellent lighting product manufacturers from around the world came to visit. Taking this opportunity, Wang Hao took the company's two LED street lights to fly to the United States, and went to the exhibition together with the employees of the company's California branch.

On the second day of the exhibition, two market buyers from a large US electric company came to the booth. A careful observation of the "Desheng" company's streetlights indicated its intention to place orders. The premise is that the sample must be returned to the test to see if it meets US standards. Wang Xin, who was eager to open up the American market, was impressed by the sale of sample lights to US buyers.

However, there was no response from U.S. buyers for one month, and there was no reply for two months. Three months and four months... Until the seventh month, U.S. merchants only returned test reports: “Desheng” LED The street lamp saves 75% of the power of metal halide lamps (second generation lamps, first generation incandescent lamps) used in roads in California, and the efficacy of the street lamp system exceeds 100 lm/W, reaching no less than 80 lm/W in the United States. standard.

Shortly afterwards, the American Electric Company sent the chief engineer to China, and came to Jinhua to conduct a field trip to Desheng.

After returning home, the other party immediately sent an order of intent, and said that as long as the United States UL certification, California under the jurisdiction of the city's street lighting transformation project required 30,000 LED lights, all to the "Desheng" do.

Certification: Get a "pass" to enter the European and American markets

The UL certification required by U.S. purchasers is "Underwriter Laboratories Inc." It is reported that the UL Safety Test Institute is the most authoritative in the United States, and it is also a private institution engaged in safety testing and identification in the world. It mainly through research to determine the various materials, devices, products, equipment, construction, etc. on the lives and properties of the extent of harm and harm.

"The technical inspection of the product has passed." Wang Hao said that the company has applied for 6 series of LED lamp certifications between 30W and 150W. After successful application, "Desheng" will become the largest LED lighting industry in China to obtain UL-certified products.

"Desheng" street lamps and landscape lights are mostly foreign trade. Before opening the US market, this company has successfully opened up the European market. A series of certification certificates displayed in the office building illustrate this point. The reporter saw that the EU ROHS environmental protection directive certification, IP65 dustproof and waterproof certification, CE safety certification, etc., posted in the sample room full.

At present, the company has already passed 10 certifications on product quality, environmental protection and corporate management, safety technology, and more than 100 UL-certified projects have been completed. Now it is in the process of word preparation and inspection. According to the company’s positioning on product quality, the core indicators of corporate standards will be higher than 12% of the same standard in the United States and 28% higher than the domestic standard.

"With them, products can be sold with confidence in Europe and the United States." Wang Xi said that the above certification is actually a "pass" to open the European and American markets. Each certification requires a lot of time and effort from the company, but every one of them is indispensable for entering a new market.

It is reported that the adoption of the above certification benefits from the company's technological innovation. In the past two years, Desheng has cooperated with CREE, Tsinghua University, and Shanghai Jiaotong University to overcome the heat dissipation problem of LED street lamps. This has long plagued LED lamps with low light efficiency, high light attenuation, large volume and weight. As a result, the company has won six national patent and technology innovation awards.

Products: Single product technology standards In the global Philips Philips lighting industry, the technology of international giant Philips has always been leading. However, "Desheng" company's street lamp products, technical indicators have come from behind.

One day early last year, Wang Hao came to the office as usual. Seeing a data sheet sent by the company's technical department, the above delivered a good news: "The efficiency of our LED lamp system exceeds that of Philips."

At the 2010 World City Summit (WCS) in Singapore, Philips, the world’s leading lighting industry giant, launched the EssentialLine series of LED streetlights, known as the world’s most advanced green lighting. However, the recent inspection report provided by China National Luminaire Quality Supervision and Inspection Center shows that the newly developed DSS-85265AC/110XP/CE C65K line of Desheng has achieved a breakthrough of 100 liang of light efficiency, reaching 102.8 lm/W.

Compared with Philips' publicly released data, "Desheng" LED light actually exceeds its similar products in the system light efficiency than the same type of product 17.8lm/W.

System light efficiency is high, the biggest benefit is energy saving. The LED light system has over 100 light effects. A 100W LED street light is equivalent to a 400W high pressure sodium lamp, equivalent to less than 1⁄4 of the original brightness and an energy saving efficiency of 75%. In addition, the light efficiency of the system is high, and the life of the LED street light is also greatly extended. At present, the “Desheng” route has an 50,000-hour light decay rate of 5%, and it can achieve a five-year light reduction.

LED lights are installed on both sides of the road, and the weight is also a big standard for safety. In the industry, how to reduce the weight of the LED lamp body is also a problem we have been discussing. In this regard, the "Desheng" 110W LED street light fixture has a net weight of 3.9 kilograms, which is 1.6 kilograms less than the world's lightest 5.5 kilograms produced by a Taiwan company. In addition, this street light is small in size and is also conducive to installation, and it can withstand strong wind disasters.

In order to adapt to different voltages in the market, "Desheng" company also independently developed a wide-range 80V ~ 260V power supply, developed a traditional road lamp LED adaptation module to adapt to different street lamps.

It is worth noting that, on the basis of not changing the shape of traditional street lamps, "Desheng" LED lights can be replaced directly on the light source. In the sample room, Wang Hao demonstrated through the demonstration that the products that can be modularly combined means that buyers can purchase lamps and lamp shades separately according to road requirements.

Sales: More domestic and foreign markets blossom At present, the "Desheng" market in Europe has started, Germany and France have many customers, but the number is still limited.

Not long ago, a French customer purchased more than 100 lights at a time. Before a German customer purchased the same quantity. "The number is small now, but we are not in a hurry. There will be no problem waiting for one or two years." Wang Xi said that the LED street lights normally have a detection time of at least six months. In developed countries in Europe and America, street lamps are part of the construction of urban public facilities, and customers are more cautious when purchasing. He also revealed that when placing the order for the first time, French and German customers only ordered more than 10 street lights. So, compared to the first time, new orders have made a big breakthrough.

The reporter learned that LED lights are a new area of ​​the lighting market and the market prospect is huge. The world's three major traditional lighting industry giants Philips, General Electric, and Osram competed to develop LED lighting products. Overseas, Japan's "21st Century Light Project", the United States "Next Generation Lighting Project", the EU "Rainbow Plan", South Korea "GaN Semiconductor Luminous Project" and other government programs have started in recent years; domestic, green lighting is also increasingly regarded by the government . In October 2009, the “Opinions on the Development of Semiconductor Lighting Energy-saving Industry” issued jointly by the six ministries and commissions including the National Development and Reform Commission and the Ministry of Science and Technology proposed a clear goal: by 2015, the average annual growth rate of the semiconductor lighting energy-saving industry output value will reach around 30%, and the functional lighting will reach About 20%, the ability of independent innovation of enterprises has been significantly enhanced, and the number and performance of large-scale enterprises in the LED lighting industry have increased significantly.

In addition to European and American markets, LED lights, tunnel lights, landscape lights, and fluorescent lamps developed by Desheng have also been sold to Southeast Asia. Not long ago, a Malaysian purchaser also ordered 12,000 high-power LED street lamps.

In China, Desheng is implementing a full-scale strategic cooperation with the Oriental Garden of the listed company. Not long ago, it also cooperated with the Shanghai company and won the bid for the 2012 mobile base station cooperation business with a contractual amount of 80 million yuan; Lhasa, Hefei, and Nanning Street lamps, tunnel lights, also used Desheng LED products; In addition, Jinhua urban Huixi Street, Phoenix Mountain Park Road Landscape lights are also used Desheng LED solar street lights.