Langeng lighting has changed? On May 28th, the "Dating Club" in Hangzhou revealed the secret

[Text|High-tech LED lighting channel reporter fire] In 2015, Langneng Lighting promoted "New Deal" and released "New Products", a stone shocked thousands of waves! 25 years of tempering and accumulation will become the foundation of Langneng Lighting in the LED era.

Following the signing of the 6 million Chengdu Station, the first stop of the Langeng Lighting National Tourism Investment Promotion Association, the roving investment promotion conference with the theme of “One City, One Agency, and Langeng Green” will advance into Hangzhou and Linyi.

On May 28th, Langneng Lighting waited for you in the Wanjin Hall on the 4th floor of Hangzhou Wanhua International Hotel! On June 25th, I will meet again. “High-tech LED lighting channel” exclusively undertakes the Langeng Lighting Series Touring Merchants Association.

The chairman and you said: What kind of business is Langeng Lighting?

Langeng Lighting adheres to the principle of “honesty, honesty, business, and steady development” and implements this concept in channel development.

The wind and the long-term should be eye-catching, and the market will eventually belong to the brand. We firmly believe that the effectiveness of branded construction investment can not be measured only by the short-term sales increase, but also by the accumulation of brand equity.

Because for the enterprise, the road of brand is the long-term development of the company. We have seen that some of the world's top brands like Coca-Cola, the brand power they broke out in the market competition is very amazing, so we are When measuring the effectiveness of cost investment, in addition to comparing sales, it depends on the growth of brand value.

The chairman and you said: What is the difference between “new products” from Langeng Lighting?

Longeng circulation LED home products have been launched, and the product line has been formed. It includes eight categories of products: living room lights, kitchen lights, bedroom lights, downlights, flat lights, T5 brackets, T8 tubes, and light bulbs.

In terms of homogenization, Langen's products mainly circumvent the process and standards of the products, that is, the entire line of products are certified, the process is automated, and the product reliability and light quality find their own positioning.

In product research and development, we will open up our ideas, introduce external brains and resources, and upgrade our products to the vane of technology, process and application. We have already established a perfect laboratory for input, mainly in the test of various components of LED lamps and Increase the intensity of the test.

The chairman and you said: What is the attraction of Langneng Lighting "New Deal"?

In 2015, Langen Lighting's “One City, One Agent” marketing strategy was fully launched. At the Zhongshan and Chengdu Merchants Conference, a large number of distributors were attracted. Langeng Lighting will pay more attention to the quality of products and channels in the new round of channel competition, and form a new core advantage, so that businesses have more long-term cooperation confidence.

The goal of Langneng Lighting's channel construction in 2015 is to establish an agent operation system based on prefecture-level cities, and to spread the channels from point to point, and focus on key resources to support urban dealers to become bigger and stronger.

For a new round of channel development, it can be summarized as: "16-word principle of flexible policy, people-oriented, local conditions, and partners." At the same time, in the terminal image display in 2015, Langeng distributes standard product showcases and display boards for merchants, allowing merchants to invest less, build stores quickly, and have a good image.

“Since the end of 2014, we have distributed nearly 1,000 mobile product showcases, with the goal of sending 3000 to the terminal in the first half of 2015. I believe that thousands of showcases can display the products of Langeng, which can solve the renovation of the merchants. The difficulty of transformation, but also facilitate the rapid promotion of the channel." For a new round of channel development, Chairman Deng Chaohua said that it will give the largest support to Langeng lighting distributors.

Langeng Lighting Hangzhou Investment Conference Agenda

Meeting time: May 28, 2015
Venue: Wanjin Hall, 4th Floor, Wanhua International Hotel
Address: No. 60, Xiangjisi East Road, Xiacheng District, Hangzhou, Hangzhou, China (Near Dongxin Road)