Li Shufu: Let the world run Geely

"Feib", known as the "madman" and "flying man" passion collision, if the "flying man" Ke is a good "hard landing" to stimulate people's attention, then "madman" Li Shufu's mind is It really provokes curiosity for everyone. Li Shufu, a peasant-born company, seems to have not taken into account the corporate philosophy of “core competitiveness”, which was born out of the MBA textbook. He added China to the WTO as a “contract with the world”. He is very happy to talk about "spirit" and "mission", and even compares Geely's present to the Eighth Route Army of "millet plus rifle" during the eight-year war. However, it is such a peasant-born Li Shufu who created the Geely sedans that run through the streets, and made those who are suspicious and cast a blind eye feel embarrassed. This is the assertion that "the private economy is the most dynamic economy." Added a powerful illustration. Now he dreams of being able to dominate the future of the global low-end car manufacturing industry. Please give me a chance to jump off the building. When Li Shufu just started to enter the automotive field, no one seems to be interested in recording this incident. At first glance, Li Shufu’s interest in the Chinese market may seem a bit misplaced. In 1996, only manufacturers with a car catalogue could produce cars. There is no private enterprise in this market. Sure enough, "Everyone thinks that I want to make a car as a joke," Li Shufu recalled. In 1997, Li Shufu found a new breakthrough to acquire a state-owned automobile factory in Deyang, Sichuan. It is possible to produce a passenger car that is "like" a car but not a car. In August 1998, the first "like" car produced by Geely was out of the line. At the beginning, the sales of “luxury” were not good. In 1999 and 2000, the sales volume was several thousand. However, Li Shufu was hopeful to compete in the market with the cheapest price of more than 40,000 yuan of domestic similar products. At the time, such market competition sounded like Li Shufu and Mike Tyson were in the boxing match, and his chances of winning were almost zero. The low price of Geely was immediately questioned, and that time was the toughest time for Li Shufu. Some people say that he is going crazy. When he sees someone, he tells how he made a 40,000-yuan car. No one believes him. The change in market attitude comes from the slump of Xiali and Alto, which makes consumers understand that the quality of the car of 30,000 yuan is guaranteed. In 2001, the sales situation of Geely cars began to open. The national sales reached 30,000 units throughout the year, achieving a balance of profits and losses. On the other hand, Li Shufu also ran for the catalogue. Li Shufu once went to various departments of the country to lobby. It is said that when an official of a certain state department told Li Shufu that a private enterprise was tantamount to committing suicide, Li Shufu replied "sincerely": Please give me a chance to jump off the building.


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